the student journey on linkedin pt. ii

Rob HumphreyEnterprise Account Executive LinkedIn Marketing Solutions

@linkedinrob#inEDU16

The Student Journey Part II

HUNT LIBRARY NC STATE UNIVERSITY

LINKEDIN HAS 50 MILLION STUDENTS AND RECENT GRADS

#inEDU16

WHERE PARENTS AND STUDENTS CAN COEXIST #inEDU16

DREAM BIGJEREMY JONES

SNOWBOARDER

HAVE FUN

FRANK THE TANK

#DOWORKGET PAID

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WHO ARE STUDENTS?

@LINKEDINROB

39% BETWEEN AGE OF 18-24

20.5 MILLION STUDENTS ENROLLED IN USA

3.5 MILLION STUDENTS WORKING ON DEGREE ONLINE#inEDU16

27ONLINE24

CAMPUS AVG AGE

UNDERGRAD STUDENT

33ONLINE 32

CAMPUS

AVG AGE GRAD STUDENT

AVERAGE AGE OF US STUDENTS

`

RUSS KETTLEMUSICIAN + MBA STUDENT

.

MBAinMusicBusinessprogram,apartnershipbetweenSNHUandBerkleeOnline

#inEDU16

JASON MILLERLINKEDIN CONTENT ROCKSTAR

JasonwouldnotbeinhisroletodayIfhehadnottakencertificatecoursesinmarketingatUCBerkleyExtension.Heisnowaninstructor.

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ALUMNI

STUDENT

WHAT ARE STUDENTS DOING ON LINKEDIN?

01 SUBSCRIBING

Students are subscribing…

#inEDU16 homework: follow 3 channels/pulse/discover

HOMEWORK

KAYLA CHARISE AJAY

Extra credit: Follow 3 students

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02 PUBLISHING#STUDENTVOICES

#inEDU16

JASON MILLER

CHARISE ROBERTS UNC CHAPEL HILL 17’

Students are the new influencers

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#inEDU16 homework: publish a post

HOMEWORK

Step 1

CLICK HERE

Step 2

WRITE SOMETHING

Step 3: Add visuals

EYE CANDY

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Extra credit…

VIDEOSUPER WIDE

NEED INSPIRATION? #100GATES

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Write about things you observe or that interest you…

03 MOBILE#inEDU16

FOLLOW SCHOOLS

TOPICS CONTENT SEARCH

BOOKMARKS

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New Student App

HOW IT WORKS

1 32

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READING

PEOPLE

COMPANY #inEDU16

WHY IT WORKS

Alumni connections are the best path to a job*

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93%

OF RECRUITERS

USE LINKEDIN

#inEDU16 homework: download student app

HOMEWORK

#inEDU16