the tamil nadu handicrafts development corporation ltd. negc_270218.pdf · poompuhar “...
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The Tamil Nadu Handicrafts Development Corporation Ltd.
Poompuhar
“ Poompuhar” was incorporated on 26/07/1973
Commenced operations from 01/08/1973
7 production units
12 sales showrooms + Vandalur, Chennai Airport , Chennai Museum & IIT- Madars (Franchising)
Employee strength of 123 officers and staff
About 70,000 plus artisans family
Objectives
To provide marketing services to artisans of Tamil Nadu
To train and upgrade skills of artisans
To improve the productivity of artisans
To improve the quality of handicrafts produced
To minimize the drudgery involved in the production
To minimize/ eliminate occupational hazards
To encourage innovative designs
Traditional activities
Production/procurement of handicrafts
Sales through showrooms/exhibitions
Training of Artisans (Funded by Central & State Govts)
Supply of Brass Iron Boxes to Government Departments
Supply of Gold Medals to Government drivers
Supply of Pooja articles to HR&CE Temples
Challenges
Administra
tion
• Manual/volumes of paper/file work delaying
decision making
• Decentralized administration/ management
• Lack of surveillance for pilferages
Marketing
& Sales
• Lack of marketing efforts for wide-spread
population
• Lack of Artisans/ suppliers database
• Lack of inventory control
• Lack of customer relationship
Design &
Production
• Traditional method of product design & lost wax
production process
• Laborious manual work involved in design,
moulding and production
• Reference designs could not be preserved
leading to repetition of work
• Artefacts could not be preserved
Services identified
• Enable online shop with e-Payment
• Enable counter sales with electronic payments
• Enable Complaints, Feedback & SuggestionsCustomers
• Artisans database
• Marketing & labour engagement
• Enable Artisans to track supplies
• Enable Artisans to track payments
Business
• Eliminate occupational hazards
• Online access of Leave, Pay slip & FMS
• Deploy surveillance of assets
• Enable officers & staff to attend conference reviews
Employees
E-Solutions
• 3D Designing & 3D Printing
• Production system
• Production Inventory
• Social Media pages (FB, Twitter, Pintrest, Blogs, etc)
• Analytics
• Billing System
• Exhibition Management
• Showroom Inventory
• e-Repository
• e-Commerce
• Smart phone App
• e-Promotion
• e-Office (HR, Payroll, File Management)
• e-Attendance
• CCTV
• I Pad (e-Reviews & Audio conference)
• Tally
AdministrationMarketing/
Sales
ProductionCustomer Relations
Administration
e- Attendance
e- Accounting
e- Monitoring
e- Reviews
ERP
Marketing & Sales
Tie up with e-Commerce Giants
Social Media
Bar- Coding
e- Billing
• Jingles on the FM Radio at prime-time to enhance prospective customer base and brand recall
e- Promotions
• From CMD to about 3000 potential High Net worth Individuals
e- Mails
• To all 21 marketing personnel to woo potential customers and also for Facetime review with Corporate Office
i-pads
Other e- Activities
Virtual Reality
Virtual Reality G.O
Virtual Reality G.O (Cont..)
Urban Haat - Kanyakumari
Urban Haat - Mamallapuram
Craft Café - Chennai
Craft Café - Mamallapuram
Design & Production
Additive manufacturing/DRDC
Utility Handicrafts
e-Designing
Chennai Airport
Chennai Airport
Chennai Airport
Chennai Airport
Chennai Airport
Ennore Port Trust
Ennore Port Trust
Tirupati Airport
Coimbatore Airport
Madurai Airport
Trichy Airport
Chennai Corporation
TN Secretariat
Recognitions
Awards to Poompuhar
Positive vibes
New e-Avenues
VR Showrooms
Linkage with TNGIS
Instant online feedback system
Crowd-sourcing designs
e-Auction
Growth of Poompuhar
0.00
500.00
1000.00
1500.00
2000.00
2500.00
3000.00
3500.00
4000.00
4500.00
2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18(Projected)
2746.20
3063.07 3107.663369.61 3468.19
4027.00
4500.00
Sales
2011-12
2012-13
2013-14
2014-15
2015-16
2016-17
2017-18 (Projected)
Rs.In Lakhs`
Poompuhar Sales
THANK YOU !
MAY I THANK ONE AND ALL FOR GIVING ME A PATIENT HEARING !
santynits@yahoo.com
www.santhoshbabu.org
Dr.Santhosh Babu IAS,
CMD TNHDC &
OSD, CM’s Special Cell
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