the venuemediafiles.thedms.co.uk/publication/ds-mpdd/cms/pdf/rhs...the venue the historic sitting...

THE VENUE

The historic sitting alongside the modern

RHS SHOWS‘We want to enrich everyone’s life through plants, and make the UK a greener and more beautiful place’

• 6 major outdoor events across the UK as well as our London, Garden and On Tour show programme

• Enjoyed by over 540,000 visitors every year

• Showcase the finest horticultural content in spectacular locations

• Support the horticultural industry

Key components of RHS Shows:

• Amazing Show Gardens from national and international designers

• Outstanding horticulture from the best UK and international growers

• High quality gardening and lifestyle products

• Showcasing horticulture in schools and the community

• A day to remember

SHOW OBJECTIVESLayout brief/objectives:

• To introduce a new contemporary event to the current RHS portfolio

• To create an immersive experience for visitors from beginning to end

• To make the most of the site including bridges across the River Derwent and framing the amazing vistas and landscape

• To have a positive impact on the local economy, raise awareness of horticulture and the RHS‘s work in the area

• To provide opportunities for exhibitors, visitors and local community engagement

IDENTITY

DESIGN REVOLUTIONARIES

food Local talent

heritage and crafts

HORTICULTURAL EXCELLENCE

workshops

unusual

HISTORIC

innovation

contemporary

fresh

extraordinaryFUTURE

artisan

Community

CONTENT

Bridges across the

river.

Covered Palladian

bridge – a walkway of

floral delight designed

by Jonathan Moseley

with façade designed

by museum and

exhibition designer

Matthew Saxon.

Naturalistic planting A demonstration of contemporary planting scheme deliberately designed to evoke an emotional connection with those things we consider natural.

Designed by Professor Nigel Dunnett in association with Sheffield University.

Creating impact through clever annual and perennial plant combinations on a large scale to give the impression of being surrounded by flowers.

Promoting the use of engineered flower mixes in urban and rural environments to produce beauty, long lasting colour and a food source for insects and pollinators encouraging biodiversity.

Schools Competition and Outdoor ClassroomInviting pupils to create Bug Hotels that will be displayed at the showAn outdoor classroom with hands on workshops

CONTENTFuture Heritage Crafts – Traditional crafters demonstrating their skills to promote the future heritage of these important historic crafts.

Well Dressing – Highlighting the Derbyshire tradition of community well dressing with a have a go element for visitors

National Plant Societies – Educational displays from groups of passionate plants people

Local connections• Derbyshire Bee Keeping Association• Rhubarb Farm – Social Enterprise

• School of Artisan Food • Pictorial Meadows

• Regional Food Producers• Local artists

SHOW GARDENSCutting edge design There will be a single category of Show Gardens with designers being asked to focus on the over-arching theme of the show ‘Design Revolutionaries’

Design competition – ‘Gardening in a changing world’A competition open to students and new designers to create a future garden based on the above theme. Gardens will be models and supporting information only.

FreeForm

An open unjudged category encouraging collaborations

from creatives across design industries

THE GREAT CONSERVATORY

Interpretation of Joseph Paxton’s The Great Conservatory

• Hanging central art installation

• Interpretation on Paxton and the story of the Cavendish banana

• Sub-Tropical dressing

THE GREAT CONSERVATORYEach wing of the Great Conservatory will house award winning independent UK and international nurseries.• RHS Medal winning

displays • Plants for sale• Top tips from the growers

and the RHS Gardening Advice Team

• Informal demonstrations at the RHS Potting Benches

Relevant exhibitors will be positioned to create special areas of interest within each wing to enable visitors to seek additional information and inspiration for their gardens at home.

2017 themes:• The Cutting Garden• The Dry Garden• The Productive Garden

(Edible)• The Connoisseur Garden

(Plant Collectors)

SHOPPING

Lifestyle Crescent

Quality garden products showcasing the best in modern and heritage design • Respected brands • From small independent

retailers to renowned high end brands

• Local and National companies• Championing British design

PROPOSED LAYOUT