the town that jell-o built - dede taylor

Dede TaylorThe Town that Jell-O Built

Liz Hickok, The City (San Francisco), 2008

Official snack food of Utah;

coveted Olympic pin

The Family that LeRoy, New York and Jell-O built

Jell-o Factory, Genessee Pure Foods Co., LeRoy, New York

Head ChemistLlewellyn ‘Ray’ Ferguson in the lab;

Noonie and Wy-Wy Ferguson

The democratization of dessert: Victorian maid and fancy ‘Charlotte’

1912 ad with Jell-o girl Elizabeth King “Two Perfect Things”

1915: “cheery little imps, who are always doing something to lighten tasks and brighten the dull spots in life”

1925: ‘They Wanted Jell-O”

R: 1922 Norman RockwellL: 1924 Maxfield Parrish

Dapper salesmen went door-to-door with recipe books (1928) free sample boxes; antique molds

1933 ‘Mrs. Dewey’ recipe book1936 ‘It’s the wise woman who says:’

1925 1930 1952

Famous spokespeople

Foodies discover Jell-o2011

Anne Ferguson Cooper’s scrapbook:The Jell-o Museum

and The Jell-o Brick Road

Despite its affluence, its sophisticated background,

Le Roy is as friendly and democratic a village as

you will find anywhere.

Stagecoach Towns, Arch Merrill, 1947

Bridge over Oatka River,LeRoy High School,

Woodward Memorial Library,Orator Woodward Mausoleum

1928 Opening of the

Donald Woodward Airfield, featuring The Friendship

“The Little Girl in the Rabbit-fur Coat”

Anne Ferguson

Where are they now? Jell-O Factory?

Amelia Earhart? The Friendship? Anne Ferguson?