the urban vision's placemaking program

Placemaking Initiative

Placemaking is turning a neighborhood, town or city from a place you can’t wait to get through to one you never want to leave.

|Transforming Spaces Into Places. | Shaping Destinations. |

We flock to great public spaces on vacations but have forgotten how to create them in our own communities.

People have been designed out of many of our urban areas. Inactive Pedestrian free environment are unattractive

We flock to great public spaces on vacations but have forgotten how to create them in our own communities.

People have been designed out of many of our urban areas. Inactive Pedestrian free environment are unattractive

• It foster and institutes a community’s identity & spirit of place. Example: London Eye Or NY’s Statue of Liberty

• It can add cultural stimulation into daily activities like commuting to work , running errands or walking / playing in the community.

Why Placemaking?

Biodiversity lane- Butterflies , Dombivili

Placemaking in everyday life…

– Provides memory points

– Fosters Community pride

– Inspires social interaction and dialogue

– Creates Landmarks around Community

Clock Tower , Kandivali Mumbai

Placemaking is a winning Strategy:– Crafts a special liveable

places, the intangible element people seek that places we love have;

– Increasing footfalls to a place ( Art Tour?) ;

– Creating a unique identity

– Creates buzz around the brand

– building community goodwill. Thane , Mumbai

Case Study : Placemaking- Art

Creating Iconic & Unique Destinations using Art

#Art to touch #Art that teaches #Art for fun/ Play..

Using Art to create a series of destinations where residents /visitors and engaged with a wide range of experiences.

Create special experiences related to culture , fun , ecology, Learning

Create experiences and excitement between the destinations

A new experience few mins away

Green Globe –Interactive Installation, Mumbai

Eco Twirls – Interactive Installations, Mumbai

Interactive Floor Art,Mumbai

Crane Light Installations , Mumbai

Joy Seating , Mumbai

Biodiversity lane- Butterflies , Dombivili

Case Study : Neibourhood Level Revival

The Urban Vision

“To design a street according to its probable use is a reasonable but uncommon practice.” - City of St. Louis Plan (1917)

Livable Streets

Create a Series of Destinations

Each Point of Interest is 10 Min walk away from each Other

Design : Creating a series of destinations

The Power of Ten

Layering of uses and amenities to create synergy (Triangulation)

Place 10+ things to do in a Place

• Clustered activity points of interest• 10+ destinations – including food and markets, local

retail, art, play, education, health/recreation

The Power of Ten

The Main Corridor link: Tree covered Paths

Rain Pods Small Shrubs

Seating

Scented Herb Planters

Flowering Planters Wild Grass

Raised Mound Tree Beds Rolling MoundsTall Shrubs

Art & Cultural MarkersCanopy

Hanging Planer

Destination & experiences on the corridor via Minor or major pods

Staggered Floor Paving Patterns Extrudes It Seating + Planters

CaseStudy: Tactical Urbanism

Interventions to activate and enliven empty spaces or in- transit / construction spaces while they wait to

fulfil their longer term purpose.

BEFORE

AFTER

Mumbai Dreams Street Art Gallery , Borivali

Wish Plaza , Borivali , Mumbai

Wish Plaza , Borivali , Mumbai

Wish Plaza , Borivali , Mumbai

BEFORE

AFTERStreet Art , Samtanagar,Mumbai

BEFORE

AFTERStreet Art , Samtanagar,Mumbai

3d Illusion Art , Powai, Mumbai

Plaza of Joy , Powai, Mumbai

CaseStudy: Civic EngagementPlacemaking : Funny Tactical Art

Interventions in a Community as part of engagement strategy

CaseStudy: Place Activation

Activating Public spaces

• “Placemaking” is a descriptive word picture of an exciting community that attracts people to come together and enjoy each other in various events and “cool” spaces.

• Not just design but management / programming events & Community Engagement & enabling social networks & partnership

Placemaking

In our new century, great cities will be defined as much by great stories as they will be by

great architecture'Cities: The Destination Identity' report, The Communication Group

plc

Develop a cultural entity & create regular programs to create destinations

The Urban Vision

Strategic Civic Engagement & Advocacy Plans• Stakeholder Management Plan

( Power mapping , Strategic Communication Plan & Program Development)

• Community Visioning Exercises• Tactical Urbanism as Advocacy • Communication Plan & Campaigns • Digital Engagement Strategies : Place

Website & Mobile Phone based community engagement

Place Visioning ,Design & Development• Development of Placemaking

Maps & Vision Plans • Street scape design

specifications & Pedestrian Master Plans

• Human Centric Park / Civic Space Design

• Implementation plans• Public Art Installations• Tactical Urbanism

Place Activation strategies & Program Development• “Place" Governance and

Organizational Development• Develop Programs to capitalize

on local artists • Programming – daily activity

generators and cultural, civic events

A multi-disciplinary , collaborative methodology that connects communities, designers, policy makers, planners , social entrepreneurs and artists in catalysing lively , entertaining & exciting public places.

Our scale of engagement ranges from small block developments to large townships.

About :The Urban Vision is a social venture which was instituted to inspire next generation urbanization. The organization focuses on solutions driven research; advocates & consults on best practices in policy and design; facilitates public dialogue on policy choices. Contact:E: info@theurbanvision.com W: www.theurbanvision.com Ph: +91 9029039313