the ux disciplines

Who is using your system? We know them.Evidence Driven Design

The User Experience Disciplines

Overview• User-Centered Design (UCD)• User Experience (UX)• Disciplines of UX• Core Tools & Skills

User-Centered Design

• User Needs – e.g. What do users need for a good experience?

What is User-Centered Design? User-Centered Design is a process that brings the user’s needs into consideration from the beginning of the project.

While projects inherently take into consideration a set of defined business objectives and technical requirements, they often fail to consider the user’s needs.

• Business Objectives – e.g. What can be financially viable?

• Technical Requirements – e.g. What is technically and organizationally feasible?

Business Objectives

User Needs

Technical Requirements

Adapted from “Human-Centered Design” by IDEO

User Experience

What is the User Experience?User Experience (UX) is about how a person feels about using a system or device.

”The User Experience Honeycomb" by Peter Morville

Findable

Desirable

Useful

Usable

Valuable

Accessible

Credible

It is:

• Designed for

• Subjective

• Philosophical

• Dynamic

It is not:

• Designed

• Objective

• Procedural

• Static

What is the User Experience?Useful – “As practitioners, we can't be content to paint within the lines drawn by managers. We must have the courage and creativity to ask whether our products and systems are useful, and to apply our deep knowledge of craft and medium to define innovative solutions that are more useful.”

”The User Experience Honeycomb" by Peter Morville

Findable

Desirable

Useful

Usable

Valuable

Accessible

Credible

What is the User Experience?Desirable – “Our quest for efficiency must be tempered by an appreciation for the power and value of image, identity, brand, and other elements of emotional design.”

”The User Experience Honeycomb" by Peter Morville

Findable

Desirable

Useful

Usable

Valuable

Accessible

Credible

What is the User Experience?Accessible – “Just as our buildings have elevators and ramps, our web sites should be accessible to people with disabilities (more than 10% of the population). Today, it's good business and the ethical thing to do. Eventually, it will become the law.”

”The User Experience Honeycomb" by Peter Morville

Findable

Desirable

Useful

Usable

Valuable

Accessible

Credible

What is the User Experience?Credible – “Thanks to the Web Credibility Project, we're beginning to understand the design elements that influence whether users trust and believe what we tell them.”

”The User Experience Honeycomb" by Peter Morville

Findable

Desirable

Useful

Usable

Valuable

Accessible

Credible

What is the User Experience?Findable – “We must strive to design navigable web sites and locatable objects, so users can find what they need.”

”The User Experience Honeycomb" by Peter Morville

Findable

Desirable

Useful

Usable

Valuable

Accessible

Credible

What is the User Experience?Usable – “Ease of use remains vital, and yet the interface-centered methods and perspectives of human-computer interaction do not address all dimensions of web design. In short, usability is necessary but not sufficient.”

”The User Experience Honeycomb" by Peter Morville

Findable

Desirable

Useful

Usable

Valuable

Accessible

Credible

What is the User Experience?Valuable – “Our sites must deliver value to our sponsors. For non-profits, the user experience must advance the mission. With for-profits, it must contribute to the bottom line and improve customer satisfaction.”

”The User Experience Honeycomb" by Peter Morville

Findable

Desirable

Useful

Usable

Valuable

Accessible

Credible

Disciplines

The Six Core Disciplines of User Experience

Information Architecture

Interaction Design

Visual Design

Usability Evaluation

Content Strategy

Planning for the creation, delivery, and governance of useful, usable content.

Identifying and organizing information within a product or system in a purposeful & meaningful way.

Designing the interactive behaviors of a product or system with a specific focus on their use.

Designing the visual qualities of a product or system in an aesthetically pleasing way.

Measuring the quality of a user’s experience when interacting with a product or system.

User Research

Understanding the people who use a product or system through observations.

Information Architecture

Identifying and organizing information within a product or system in a purposeful & meaningful way.

The Six Core Disciplines of User Experience

Interaction Design

Visual Design

Usability Evaluation

Content Strategy

Planning for the creation, delivery, and governance of useful, usable content.

Designing the interactive behaviors of a product or system with a specific focus on their use.

Designing the visual qualities of a product or system in an aesthetically pleasing way.

Measuring the quality of a user’s experience when interacting with a product or system.

User Research

Understanding the people who use a product or system through observations.

Information Architecture

Search

Information Analysis

Information Design

Information Strategy

FindabilityTaxonomy

Information Architecture

Library Science

Wayfinding

The Six Core Disciplines of User Experience

Information Architecture

Interaction Design

Visual Design

Usability Evaluation

Content Strategy

Planning for the creation, delivery, and governance of useful, usable content.

Identifying and organizing information within a product or system in a purposeful & meaningful way.

Designing the interactive behaviors of a product or system with a specific focus on their use.

Designing the visual qualities of a product or system in an aesthetically pleasing way.

Measuring the quality of a user’s experience when interacting with a product or system.

User Research

Understanding the people who use a product or system through observations.

Information Architecture

Identifying and organizing information within a product or system in a purposeful & meaningful way.

The Six Core Disciplines of User Experience

Interaction Design

Visual Design

Usability Evaluation

Content Strategy

Planning for the creation, delivery, and governance of useful, usable content.

Designing the interactive behaviors of a product or system with a specific focus on their use.

Designing the visual qualities of a product or system in an aesthetically pleasing way.

Measuring the quality of a user’s experience when interacting with a product or system.

User Research

Understanding the people who use a product or system through observations.

UX Design

Career Progression

InternInformation

Architect(junior, mid-level, Senior)

Lead IA / Team Lead Manager Director

Core tools & skills

Resume & references

Online presence & portfolio

Presentation skills

Interviewing

Not everyone’s boss is Michael Scott

…They are more like David Wallace.

Thank You

Questions

Follow-up questions• Consulting: BlinkInteractive.com• Personal: NickFinck.com• Email: nick@blinkinteractive.com• Twitter: @nickf