the value of real partnerships

February 2012

The Value of Real Partnerships

Definition of a Partnership

Definition of a Partnership

Mutual = “common” interests

Provocative Statement of the Day #1

There’s no such thing as a real partnership….

Provocative Statement of the Day #2

…and that’s a good thing.

Why?

Because results are amplified when each party

is honest about its own self-interest.

About Summerhill Impact

Vision:

A future where individuals and organizations value and

always make better choices for a sustainable planet.

GOVERNMENT CORPORATIONS CIVIL SOCIETY

THE RESULT: Significant, tangible and transformative environmental impact across Canada.

Our Approach

Determine the End State.

Gather People Around You.

Engage the Public to Take Action.

Generate Results.

Analyze the Data. Repeat.

Voted #23 in 2011 Best Workplaces in Canada

What is Mow Down Pollution?

Mow Down Pollution encourages people to

replace their old two and four-stroke gas-

powered lawn and garden equipment with cleaner alternatives.

Results

• More than 55,000 pieces of old lawn equipment permanently retired • 2,000 tonnes of GHGs and smog-forming pollutants saved • In 2011, 27 million media impressions • Entering its 12th year

Our Self Interest

To drive our agenda:

1. Gas-powered lawn equipment releases about 80,000 tonnes of

emissions in Canada every year, using 151 million litres of gas.

2. Operating a two-stroke gas-powered lawn mower for one hour can

emit as much pollution as driving a car over 320 km.

3. In one year, the average two-stroke gas-powered mower can emit

the same amount of smog pollutant as the average car travelling

about 3,300 kilometres – almost the distance between Toronto and

Edmonton.

4. Gas-powered mowers with four-stroke engines are 70% more

efficient than their two-stroke counterparts. Electric mowers are

even more efficient, reducing pollution by 90%.

What I learned About Working with THD

1. Understand their timing.

2. Push, but you’ll only get so far.

3. Don’t back down on your agenda, they’ll respect you even more.

Seventeen Years of Growth in Canada

CDN 180 stores

Over 27,000

associates strong

#1 consumer destination

for DIY projects

Canadian market

leader

US Story: Over 2,066

stores

US Story: Fiscal 2010

Sales $68 Billion Over 40,000 articles in

our assortment

THD Destination for Product Authority

Leader for new products, brands and innovation

Value

Innovation / Assortment

Customer Experience

Focused on Everyday

value

Innovative Assortments

Same for Less or

More for Same/Less

Driving Value For Our Customer

Challenge is to create environmentally friendly and sustainable products & packaging

Products need to be priced right and deliver same results with little change to how a customer uses the product.

Focus on best practices around the environment.

Help us educate our associates on the benefits of your products

Environment & our Customer

Our Self Interest

Product Authority + HI Leadership

1. Customer is evolving (savings – short/long term)

2. Over 27,000 Orange Aprons = knowledge and product authority

3. Innovation & environmental leadership

4. Category ownership

What I learned About Working with SI

1. Listen, ask why/why not, listen again.

2. Don’t date - get married (its about commitment)

3. Don’t back down on your agenda, they’ll respect you even more.

Thank You!

Corey Diamond Managing Director Summerhill Impact 416-922-2448 x227 cdiamond@summerhillgroup.ca twitter.com/SummerhillCorey facebook.com/SummerhillGroup

Paul Berto Director, Corporate Communications & External Affairs The Home Depot (416) 412-4924 paul_a_berto@homedepot.com @homedepotcanada @pbgoalie31 facebook.com/homedepot