the virtual arts centre of the future lyngby, denmark
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The Virtual Arts Centre
of the FutureLyngby, Denmark
Wouter VermeylenBuilding Manager
Arts Centre Vooruit
20.000 m2
11 storeys
365 spaces
monument of the year 2000 5 stages
1913
Restauration 20 years
Capacity: 3.500 visitors max
Ghent, Belgium
600 activities dance theatre
literaturepop/rock
jazz worldmusic
new media
performance parties 80 employees
Arts Centre Vooruit…
Changing needs:Visitors:
In-depth informationMore interactivity (communities)Personal communication (blogs)Mobility (anywhere-anytime)
Artists:Technological supportMedialabCrossmedial formats
Organisation:Efficient working methods (automation, mobility)
More participation
Support artistic process
Efficient Working methods
New technologies will enable us to
reach our audience better and
communicate more with it.
WHY?
Simply because they answer
strong customer needs:
Mobility: anyhow/anywherePersonalization: have it my wayEmpowerment: customer in the
driver’s seatExpression/interactivity: hear me
Ambition… investing in a ICT infrastructure
and applications for visitors, artists and employees to enable them
to experience information, knowledge and culture in a digital way …
Policy plan 2006-2009
Mission statement … to look towards the future in a new inspiring way
and to aim for a social and artistic surplus value
… and to be a pioneer on a national and international level
Organisation: Towards the user
Administratie& Beleidsondersteuning
M ario n D e G raeve
PersoneelsadministratieG erda Bi ll iet
PersoneelszorgM a ud Ve rlynde
BoekhoudingM yriam Bros te aux
KassaC h ar lo tte V erm and el
Zakelijke werking
BespreekbureauA nn B ru yn see ls
Sponsoring & PRPe te r V an D e n Ee de
PersKatr ien D a rras
DistributieSte ven T hang he
PromotieJeroen Ta ve rn ier
VormgevingM a tth ias T im m erm ans
WebmasterE ddy N a ert
Webredacteur/copyS ara S tanda ert
MarketingKaren Va nder PL ae tse
AdministratieB ar t Ve rha evert
Artistieke CoördinatieLuc D ew ae le
DansBarbara R a es
MuziekW im W ab bes
Eva D e G rooteK oen G isen
TheaterTo m B on te
Artistieke werking
ZaalhorecaW il l ie V erho ysen
KafeeJo nas D e Sm et
PodiumtechniekPete r M isscha ert
Planning - ZaalhuurW im C a sier
K a th lee n M elis /H end rik Le perKa tr ien C oup ez
RealisatieR ik Vande ca veye
AdministratieH ilde V an D er S traeten
ICTA la in Q uacke lbeen
OnderhoudBart V erm e ire
SchoonmaakC a rin e Th ienpo nt
InfrastructuurW outer Verm e ylen
DirecteurEr ik T em m erm an
Transversal project structure
- Information retrieval
- Organisation wide- Motivation- Manageable
Organisation
Steering Committee
Projectleader
8 Workgroups 1 Strategy & Vision 2 Infrastructure 3 Awareness & training 4 Wireless & VOIP 5 New applications 6 Automatisation 7 VACF 8 WBA
Infrastructure:Wireless network 20.000m²High Speed connectivity (NREN, BELNET)Building ManagementInformation displaysVoIPDigital video
Research:In collaboration with IBBT Interdisciplinary institute for BroadBand Technology(academic & industrial knowledge)
Two main projects: Virtual Arts Centre of the Future
Web platform 3D digital platform (Workspace Unlimited) Customer intelligence
Wireless Building AutomationWorkspace Unlimited / Hypervision / Cipal / Innoxys / Codefellas / CUO / ICRI / SMIT / MICT
Telindus / Siemens / Televic / Ubiwave / Niko / IMEC / COSIC / ICRI / PATS / INBCN / MMLab / ETRO
Web 2.0 …
“Web 2.0 means using the web the way it’s meant to be used.”
Paul Graham
Web 2.0:* Passive to active* Application-led to service-led* Client-server to peer-based topologies* One-size-fits-all to personalisation* Proprietary to open source
Norman Lewis
Six rules of Web 2.0:* Users Add Value:
Look at eBay, YouTube – the users are the application* Network Effects by Default
Let your users create the network (MySpace)* The Perpetual Beta
Applications are a never-ending story (google vs ms)* Software above a single Device
Applications everwhere, anytime* Data is the Next ‘Intel Inside’
Hard to recreate data leads to competitive advantage* A Platform beats an Application Every Time
Re-use the data services of others
Customer in the driver’s seat
He is in control of what he wants to see, how he wants to see it and how he wants to structure
it, how he enriches, how he shares, and how he participates…
Concept:USER MINDED
Explore:searching by interests, suggestionsdatamining, tags
Participate:diggs, ratingwriting reviewsadd items to collection
Share:personal pagefriendslist, inviting people to groups
Personalise:favorite concerts, personal calendar
a jazz fan could:listen to the concerts enlistedwatch a video fragmentbe infomed about the new jazz newskeep your own calendarshare information with other jazz fanscreate your own webpage
Open Collectionsupplied by everyone
activities artists products
texts multimedia streams
editorial pieces reviews ratings comments
+ external collections
http://technorati.com
http://flickr.com http://last.fm
http://del.icio.us
API
RSS
VACF
API
API
API
API
Technnology is mature: SOA, Web APIs, XML, RSS, Microformats, open URL structures,…
Public surveys by :
Qualitative research: Centre for Usability Research
Quantitative research: Media & ICT
Expert interviews: Studies on Media, Information and Telecommunication
What do customers expect ?
Imagine that if you are a jazz fan you could:
listen to the concerts enlistedwatch a video fragmentbe infomed about the new jazz newskeep your own calendarshare information with other jazz fanscreate your own webpagewalk around in an 3D environment…
What would you say?
Qualitative study
Are potential users enthusiastic?NO
BUT when they get to know and understand the possibilities
they want more
Key findings?Users participate less than they want:
Help to make choicesVideo/audio/trailersGet to know cultural profile of someone elseRecommendations of others
PersonalizePersonal pages: save comments, trailers,
reviewsMust have
Online concerts, exploring cultural offer
Quantitative studyVACF environment would encourage 2/3 of
participants to participate more
+: information and presentation0: personalization-: communication and creation
2 groups of internet users Practical tool: (info, ebanking): older
people, independents, familiesFun and entertainment: young, educated
Positive adoptation curve
Quantitative studyDifference between virtual & real
participation:
• In the group of virtual cultural participants is 70,8% also a frequent participant in ‘real life’
• So 29,2% of this group of virtual participants will never participate in ‘real life’!
→ possibility to attract a new group of participants of almost 30%
www.vooruit.be
Quick info
In depth info
Active info
FastSearchDirect
Basic info
Rich contentText
Audio Video
Tips and recommendations
Keep calender Save items ,
tips en reviewsWrite ownText & rec.
Upload video
Workspace UnlimitedCommon Grounds
www.workspace-unlimited.org
Common Grounds is an international network of
virtual worlds connected to fysical spaces, exploring the poetic possibilities of multiplayer
gaming technology and augmented space.
Workspace Unlimited
EXTENSION - SAT – Montréal (CA) DEVMAP - V2 – Rotterdam (NL) IMPLANT - Vooruit – Gent (BE)
Common Grounds is funded by the Vlaams Audiovisueel Fonds, de Vlaamse Gemeenschap, Patrimoine Canada, Society for Art & Technology, V2_Institute, Arts
Centre Vooruit.
Screenshot of Extension:Kora Van den Bulcke and Thomas Soetens (founders of Workspace Unlimited) give a live lecture in the virtual space of EXTENSION.
Workspace Unlimited
ICT Manager 2006: Ambitious IT project
rewarded!Jury: “Technology is used as an extension of core business of Vooruit”.
ConclusionImpact on cultural organisation will be major
Organisations should be prepared: to reconsider their roleto appreciate more input from the public
“The people formerly known as the audience”Involve your creative consumers!
Integration instead of division of real and virtual culture participation
Digitalisation opens new perspectives for cultural presentation, communication and interactivity
In order to take fully advantage of those new opportunities organisations should start exploring
“Innovation is neither a purely commercial nor a purely scientific process; it has to be seen as a social activity” (Charles Leadbeater)
‘The Virtual Arts Centre of the Future’: www.lulu.com, search for “e-culture” or “vacf” (http://www.lulu.com/content/801000)
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