the vitalicious philosophy weight management 64.5% of the adult american population is overweight...

The Vitalicious Philosophy

Weight Management

Weight Management 64.5% of the adult American

population is overweight

Source: Marketdata Enterprises

$240 billion is spent worldwide for the treatment of obesity-related conditions (eg, heart disease, diabetes, stroke and high blood pressure)

Americans spend nearly $40 billion per year to lose weight with almost half spent on food and beverages

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All Natural Approximately $14.5 billion in

food sales

Source: Natural Foods Merchandiser, June 2003

Almost 20% annual growth through the 1990s

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Nutraceuticals 58% of shoppers feel they can greatly

reduce the risk of certain diseases by healthy eating

Source: Frost & Sullivan

75% feel that healthy eating is a better way to manage an illness than taking medication

78% buy foods fortified with vitamins and minerals

Sales of “functional foods” have doubled to $23.4 billion from $11.9 billion in 1995

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Great Taste

Nutritional Comparison

Nutritional Comparison: “Better than an Apple”

Nutrition Facts

2oz VitaTop™ Apple

Bran

1 Cup of Total® Raisin

Bran with 1/2 cup

skim milk

5oz McDonald's® Egg

McMuffin®

4.1oz Au Bon Pain Plain® Bagel

5.5oz Dunkin'

Donuts® Banana

Nut Muffin

Calories 100 210 300 300 530

Total Fat (g) 0 1 12 1 23

Dietary Fiber (g) 5 5 2 3 2

Compare VitaTop to Breakfast Options

14 Min.

29 Min.

41 Min.

41 Min.

72 Min.

0 10 20 30 40 50 60 70 80

* Data obtained from the National Institutes of Health and is calculated for a person weighing 150 pounds walking 4.5 Mph

2oz VitaTop™ Apple Bran

1 Cup of Total® Raisin Bran with 1/2 cup skim milk

5oz McDonald's® Egg McMuffin®

4.1oz Au Bon Pain®Plain Bagel

5.5oz Dunkin' Donuts®Banana Nut Muffin

One Hour

Walk It Off!How many minutes does it take to walk off your breakfast?

A delicious …

healthy …

portable …

comfort food!

VitaMuffin

Vitalicious Product Lines

TTL Vitalicious Brand Market Ranking

Source IRI week ending March 19,2006

Market Ranking $ % of Chng Units % of Chng

TTL US #14 out of 98

SKU’s

+79.42 +75.62

TTL Northeast #8 out of 60

SKU’s

+81.64 +80.03

TTL Boston #5 out of 28

SKU’s

+141.72 +138.72

TTL Chicago #16 out of 18

SKU’s

+1850.41 +1782.37

TTL New England

#6 out of 18

SKU’s

+653.18 +656.65

TTL New York #9 out of 47

SKU’s

+96.35 +91.43

TTL Frozen Muffin Segment

Dollar % Chng vs. YAG

Units % Chng vs. YAG

TTL US +.55% -2.90%

TTL Northeast

+8.19% +4.10%

TTL Chicago

+1.58% +.13%

TTL New England

+2.59% -1.06%

TTL New York

-2.57% -.96%

Vitalicious Brand vs TTL Frozen Muffin Segment

TTL Vitalicious

Dollar % Chng vs. YAG

Units % Chng vs. YAG

TTL US +79.42% +75.62%

TTL Northeast

+81.64% +80.03%

TTL Chicago

+1850.41%

+1782.37%

TTL New England

+653.18%

+656.65%

TTL New York

+96.35% +91.43%

Frozen Muffin Segment Vitalicious Brand

Source IRI week ending March 19,2006

Competitive Frozen Muffin Data(TTL US Market) #1 Private Label $75,669,100 +3.72 vs YAG

#2 Interstate Brands $37,862,020 -14.25 vs YAG #3 George Weston $32,723,690 +7.68 vs YAG #4 Otis Spunkmeyer $18,416,480 -7.68 vs YAG #5 McKee Foods Corp $6,178,176 -14.02 vs YAG #6 Dawn Foods $6,085,596 +48391 vs YAG #7 General Mills $5,107,168 - 14.29 vs YAG #8 Uncle No Name $4,712,260 - 7.70 vs YAG #9 Telco Food $4,676,863 - 5.86 vs YAG #10 Bimbo Bakeries $4,430,855 + 18.89 vs YAG ------------------------------------------------------------------------------------ #14 Vitalicious $2,342,288 + 79.42 vs YAG

Source IRI week ending March 19,2006

Vitalicious continues toShow dramatic growth in

units and dollars

Source IRI week ending March 19,2006

Market Deep Choc

Cranberry

Blueberry

Multi Bran

Banana Nut

Apple Berry

New England

+1313%

+805% +493% +467% +27% +38%

US +189% +82% +59% +89% +11% +22%

New York

+242% +87% +51% +79% +21% +24%

Boston +310% +119% +84% +2119%

+10% +16%

Northeast

+222% +85% +49% +105% +5% +13%

Chicago +209% +119%

Vitalicious% of Change vs YAG (dollars)

Advertising & Promotion

Public Relations Television and Print Media

The Today Show

Advertising & Promotion

ConsumerAdvertising

Baby Boomers:Living Longer

Child Nutrition:Obesity on the Rise

Consumer Demand

What Consumers Want in Food

Taste Fed up with guilt feelings about eating certain foods, consumers are beginning to eat more of what they want.

Portability

More and more Americans are grabbing food on the way to work and eating in their office—their desk breakfast or “Deskfast.”

Nutrition

30% to 50% of consumers surveyed said a food purchase had been influenced by what they read on the nutrition label. Consumers aren’t looking just at the ingredients, but “how much of a particular nutrient a product contains.”

A leading tasty and healthy baked goods product line

Pioneering the comeback of baked goods as essential and healthy food

Addressing weight management concerns, all natural interest and nutraceutical benefits

Easily adopted into any meal plan Low Calorie, Fat-Free/Low-Fat, High Fiber, Low

Carb

Increasing availability for consumers Almost 2,000 retail locations and strong online

presence

Executive Summary