the wadhwa group - ferrari launch

Brand

The Wadhwa Group

Web : http://www.thewadhwagroup.com/

Ferrari India Launch

OBJECTIVE

“Create a social media campaign and capitalize on national and global visibility

with Ferrari Launch.”

CHALLENGE Break Clutter

• Cover the Ferrari launch event amidst the auto-media clutter

Regional to Global

• Bring a regional (Mumbai) event on to a Global scale

Engagement and Visibility

• Be visible on a global platform

• Engage with users across channels

SOLUTION

#ItalianIconAtPlatina , #FerrariAtPlatina

A Social Media campaign creating buzz about the upcoming launch of an Italian luxury automobile icon at

Platina, BKC – The Wadhwa Group’s Flagship property.

Teaser | Contest | Launch

TeaserAn international standard creative teaser series to invoke

the excitement amongst the audience

CAMPAIGN

CAMPAIGN The ContestA Social Media

contest of 8 questions before the launch based on the Automotive legend and the answers pointing towards

one name : Ferrari! But no direct

mention of the brand by us!

CAMPAIGN

THE QUESTIONS (8 in total)

LAUNCH

All events on the launch were pushed on social media live across the day.

LAUNCH

Live Event Coverage

LAUNCH

Live Event Coverage

Celebrity Coverage & RT

Audience response

RESULTS

4.7 lakhPeople reached

29,500+Engagement

actions received across social

media

Social Media – Over All

RESULTS

8375 post likes

1161 Comment

s

692 Shares

2.13 lakhPeople

reached

RESULTS

1.19 Lakh Impression

s

1600+ Retweets

5100+ Replies

1500+Likes

10xIncrease in

twitter followers

RESULTS

1.38 LakhReach

1.41 LakhImpression

s

11000+ Likes

35% Increase in Followers

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