the week that was week 8. peak for the week commencing 19 th february 2012 (week 8) put declines...

THE WEEK THAT WAS

WEEK 8

PEAK FOR THE WEEK COMMENCING 19th February 2012 (WEEK 8)

• PUT declines were evident this week across all key trading demographics. AP 18-39 experienced the highest loss of 13% with AP 18-49 down 8% and AP 25-54 down 7%. AP 5+ had the smallest decline of -4% YOY. It should be noted that this week in 2011 was the February 22 Christchurch Earthquake making YOY comparisons difficult.

• Saturday night was the only night this week to experience PUT growth recording a 7% lift against AP 5+.

Source: Nielsen TAM. TVNZ & Mediaworks against AP 18-54, SKY against AP 18-49, TV3 includes TV3 and TV3+1. C4/FOUR against AP 18-49

5+ 18-39 18-49 25-54

Year on Year

PUT Movement

Week 8 2012 35.1 28.5 31.3 35.0

Week 7 2012 34.5 28.6 30.4 33.4

Week 8 2011 36.7 32.7 34.1 37.8

Year on Year Ratings

Movement (against

channel demo's)

OVERNIGHT Ratings Share Ratings Share Ratings Share Ratings Share Ratings Share Ratings Share Ratings Share

Week 8 2012 7.3 20.7 8.4 29.4 14.1 43.7 7.1 20.2 2.2 6.9 8.4 26.3 1.8 5.1

Week 7 2012 6.8 20.4 8.9 31.1 13.9 44.9 6.7 20.1 2.1 6.8 8.2 26.4 1.5 4.4

Week 8 2011 10.5 27.6 9.2 28.0 18.0 51.6 8.8 23.4 1.7 5.1 9.7 28.0 1.3 3.4

TV ONE HIGHLIGHTS AP 25-54

• Another good week for TV ONE with an audience growth of 7% (to 7.3 ratings) and share growth of 1% (to 20.7%) WOW. Year on year, both audience & share losses were reported because of the Christchurch Earthquake in 2011.

• Wednesday night experienced the highest weekly lift of 15% with Fair Go, SPCA Rescue and Winners and Losers improving ratings WOW

• Year to date, TV ONE’s average audience is sitting at 7.4, compared to 8.9 in 2011.• Two shows were in the top 10 programmes this week.

• The week’s best buy was Tuesday’s I Shouldn’t Be Alive with a CPT of $541.40

Source: Nielsen TAM

OVERNIGHT: Top Programmes for AP 25-54

The Big Bang Theory TV2 14.9Two and a Half Men TV2 14.4

2 Broke Girls TV2 13.8

Highway Patrol TV2 13.7Once Upon A Time TV2 13.0

Shortland Street TV2 13.020/20 TV2 12.6Police Ten 7 TV2 12.4Frozen Planet TV ONE 12.2Rapid Response TV ONE 11.3

OVERNIGHTS Sun Mon Tue Wed Thu Fri Sat

Wk 8/12 7.5 8.8 9.5 7.3 6.9 5.4 5.5

Wk 7/12 7.5 7.9 8.4 6.3 7.2 5.3 4.9

Wk 8/11 8.7 10.5 15.2 13.0 10.1 8.0 7.7

Average Peak Audience AP 25-54

02468

101214

1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51

Aver

age

Peak

Aud

ienc

eAP

25-

54

Week Number

Rating Tracking

TV ONE 2011 TV ONE 2012 Consolidated TV ONE 2012 Overnight

TV2 HIGHLIGHTS AP 18-39

• TV2 reported a small decline this week with audiences down 6% (to 8.4 ratings) and share down 5% (to 29.4%). From a yearly perspective, audience losses were recorded but share gained 5%.

• Thursday night experienced the highest weekly lift of 15% and yearly 24%, as Highway Patrol, Once Upon a Time and 20/20 experienced the highest ratings to date

• TV2’s average audiences are sitting at 7.6 compared to 8.7 last year.• All of the top 10 programmes this week were on TV2.

• The week’s best buy was Sunday’s The War at Home with a CPT of $442.00

Source: Nielsen TAM

OVERNIGHT: Top Programmes for AP 18-39

Two and a Half Men TV2 15.7The Big Bang Theory TV2 15.1Highway Patrol TV2 14.6Shortland Street TV2 14.4

2 Broke Girls TV2 13.7

Once Upon A Time TV2 13.0

Police Ten 7 TV2 12.7Desperate Housewives TV2 11.7

Go Girls TV2 11.4The Middle TV2 11.0

OVERNIGHTS Sun Mon Tue Wed Thu Fri Sat

Wk 8/12 8.3 9.4 8.7 10.4 11.2 5.9 4.6

Wk 7/12 8.1 8.8 10.6 11.3 9.7 6.6 7.0

Wk 8/11 9.1 10.9 9.3 10.0 9.1 7.7 8.1

Average Peak Audience AP 18-39

02468

101214

1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51Aver

age

Peak

Aud

ienc

eAP

18-

39

Week Number

Rating Tracking

TV2 2011 TV2 2012 Consolidated TV2 2012 Overnight

• For Week 8, tvnz.co.nz Page Impressions are down 53% year on year with Unique Browsers down 49% for the same week last year. It should be noted that this week last year was the devastating Christchurch Earthquake.

• Year to Date, Page impressions on tvnz.co.nz has declined by 4% year on year, with Unique Browsers growing 7% on a yearly basis.

Source: Netratings: Site Census. Weekly Report is Monday to Sunday inclusive. Please note Page Impressions were impacted w/c 24/10/10 due to the launch of the new homepage

tvnz.co.nz PERFORMANCE

Top Sections

National News

Sport

Entertainment News

World News

Weather

0

1000000

2000000

3000000

4000000

5000000

6000000

7000000

8000000

9000000

10000000

1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51Week Number

Page Impressions & Unique Browsers on tvnz.co.nz

2011 Page Impressions 2012 Page Impressions2 2011 Unique Browsers 2012 Unique Browsers2

• TVNZ Ondemand weekly Stream Views increased by 51% compared to the same week last year. Year to date, TVNZ Ondemand Stream Views are sitting 36% ahead of last year.

• Revenge was the Top Episode streamed for the week.

TVNZ Ondemand PERFORMANCE

Source: Netratings: Site Census. Stream Views. Please note that a small number of News Streams are included. Weekly Report is Monday to Sunday inclusive. Note: Week 24-27 2011 were impacted by reporting issues.

Top 10 Streams

Revenge, Ep 2

Shortland Street –Friday Episode

Shortland Street – Thursday Episode

Shortland Street – Wednesday Episode

Once Upon a Time, Ep 3

Shortland Street – Tuesday Episode

Shortland Street – Monday Episode

Go Girls, Ep 2

Two and a Half Men, Ep 3

Winners and Losers, Ep 16

0

100,000

200,000

300,000

400,000

500,000

600,000

1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51

Stre

am V

iew

s

Week Number

Stream Views on tvnz.co.nz Entertainment

2011 2012