theme development mac

THEME

The Device That Binds the Book Together

DEVELOPMENT

• Is both visual and

verbal

• Relate to the school

• Relates to the year

• Is clear to the reader

A GREAT THEME

• Type• Color• Shape• Pattern/Texture

VISUAL THEMEIDENTIFIERS

THEME VISUALSGO ON THE• Cover• Endsheet• Title page• Opening/Closing• Dividers• Folios• Secondary story packages• Index letter indicators

ON THE COVER

• Name of school + city, state• Year• Book name + volume number• Theme statement/logo

• Theme statement• Year• Book name

ON THE SPINE

Theme / Logo

Year / Book Name

Shape /Pattern

Type /Color

ubiquity 2011

Theme Statement/Logo

School Name/City/State

Year/Book Name/Volume Number

20

11

ON THE ENDSHEET• Theme statement• Table of contents

Theme Statement/Logo

Table of Contents

ON THE TITLE PAGE• Theme statement• Year• Name of book + volume number• School name• Street address/city/state/zip• Phone/fax number w/area code• Website address• Student population• Staff population

OPTIONAL TITLE PAGE INFO•Principal•Each Class’s Population•Athletic League

School Contact Information

Student/Staff Population

Optional Information

Theme Statement/Logo

Consistent VisualTheme Elements

2011

Year/Book Name/Volume #

Consistent VisualTheme Elements

Consistent VisualTheme Elements

Consistent VisualTheme Elements

Consistent VisualTheme Elements

Consistent VisualTheme Elements

Consistent VisualTheme Elements

Consistent VisualTheme Elements

Consistent VisualTheme Elements

Consistent VisualTheme Elements

Consistent VisualTheme Elements

Consistent VisualTheme Elements

Consistent VisualTheme Elements

Colophon Theme/Logo Index Letters

Consistent VisualTheme Elements

Consistent VisualTheme Elements

QuickTime™ and a decompressor

are needed to see this picture.

• Sierra Middle School• Parker, CO• Jed Palmer, Adviser• Ahren Moydell, editor

THE VIEWWITHIN

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

• Osbourn Park High School• Manassas, VA• Beth Skaggs, Adviser• Alison Paylor, editor

HI-JACKETIN THE LOOP

QuickTime™ and a decompressor

are needed to see this picture.

• Oakton High School• Vienna, VA• Chad Rummel, Adviser• Rachel Sapone, Taylor Soldner, Linda Tran, Cristina Harrell, Mengtian Xie, editors

PARAGONCHOICE.

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

• Casa Roble High School• Orangevale, CA• Dan Austin, Adviser• Molly Burke, Corey Lau, Marissa • Leever and Ian Luttrell, editors

RAMPAGESMI CASA ES SU CASA

TEST YOUR THEME Recognizable?Repeatable?Relevant?Refreshing?Realistic?

Is It

RecognizableRepeatableRelevantRefreshingRealistic

IF IT’S NOT

RETHINK ITIT’S TIME TO

THEME DEVELOPMENT createdin conjunction with Paul EnderHerff Jones Special Consultant