thenutcracker2012report

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Marat Daukayev School of Ballet presents The Nutcracker

Online, Social Media and Print Ad Campaign DMA: Los Angeles

Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign This report recaps our efforts on multiple levels including: •  Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Online Editorial Postings and Dedicated

Emailing were all utilized for this event. •  Social Media Campus Circle utilized its own Social Media channels to promote the event.

We disseminated content through our Facebook and Twitter channels •  Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote

the ballet through print advertising.

The Nutcracker 2012 Campaign Recap

Banner Advertising - 715K impressions, 320 clicks Sweepstakes – Page Views – 1,011; Entries – 548

Online Ed – Page Views – 352 Dedicated Email – 26.2K sent, Total Opens – 3,197 to date, Clicks – 542

Newsletter Banner Ad – 26K emails, Page Views – 2,700 – 63 clicks Social Media - CC related channels: Facebook – 6,220; Twitter - 2,800

Event Trailer - 104 page views • Online Calendar - 168 page views Print Ad - 30k circ./issue, 90k readership, 500 retail/40 schools

Total Event Related Page Views – 7,532 Total Clicks – 925

Print Ad #1 (11/29 Issue) Circulation – 30,000 Readership – 90,000

Distribution – 500 Retail Outlets and Schools

Print Ad #2 (12/13 Issue) Circulation – 30,000 Readership – 90,000

Distribution – 500 Retail Outlets and Schools

Print Calendar

Circulation – 30,000 Readership – 90,000 Distribution – 500

Retail Outlets & Schools

Covers of Campus Circle Circulation – 30,000 Readership – 90,000

Distribution – 500 Retail Outlets and Schools

Covers of Campus Circle Circulation – 30,000 Readership – 90,000

Distribution – 500 Retail Outlets and Schools

Banner Advertising Banner advertising for the ballet appeared on our website, campuscircle.com. The

banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 484K+. Clicks – 320.

Dedicated Email

Delivered – 26,265 Opened – 3,197

Clicks – 542

Newsletter Emails – 26,337 Opens – 2,700

Total Marat Clicks – 63

Online Calendar

Page Views – 168 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Online Editorial

Page Views – 352 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Event Trailer Page

Page Views – 104 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content and sweepstakes information through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps some of our approach.

Campus Circle Facebook Likes: 6,220 Twitter followers: 2,800

Social Media 2

Sweepstakes Entries – 548

Page Views – 1,056

Demographics of Entrants

Age – 43% 18 to 34, 57% 35+

Gender – 59% Male Ethnicity –

37% - Caucasian; 22% - Hispanic

15% -Asian Status – 43% Working,

37% in College

Sweepstakes Demo - Age

Sweepstakes Demo - Ethnicity

Sweepstakes Demo - Gender

Sweepstakes Demo - Status