theo weirich
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Theo Weirich
INVESTOR
Roadmap & schedule to develop a FibreCity The Experience from Project Owners -‐ Part I
DAY
© Copyright 1999-‐2013 wilhelm.tel GmbH. Alle Rechte vorbehalten
Where did we come from ?
LocaCon site of a public uClity wilhelm.tel is the local City-‐Carrier of Norderstedt, Hamburg Schleswig Holstein offering • TelecommunicaKon • CableTV • Internet • Smartgrid
LocaKon State: Schleswig Holstein / Hamburg Size: approx. 2000 km² Inhabitants: 950.000 Housholds: 400.000 Employees: 280 (wilhelm.tel + local uKliKes)
Schleswig Holstein
Hamburg
Norderstedt
Henstedt Ulzburg
Itzehoe
Quickborn
Neumünster
…….
Wacken
Roadmap & Schedule to increase our broadband network
Development of a FTTH-Business (wilhelm.tel)
First step: Build a complete fiber network Beginning in 1999 Inhabitants: 71.000 Dom. households: 32.000 Completed in 2004 Homes passed: 95% Homes contracted: • CATV 85% • Voivce 75% • Internet 60% • Mobil phone 30% • WLAN …..
Rollout in Norderstedt
CATV
Nor
Cwtg-‐-‐HH
Cwilly-‐HH
Subscriber
Cable length
-‐
100
200
300
400
500
600
-‐
10.000
20.000
30.000
40.000
50.000
60.000
1999
2000
2001
2002
2003
2004
2005
2006
FTTH-‐ GRID buildout Flats
FTTH
line
km
Rollout in the metropolitan area
Roll out Norderstedt and Hamburg
CATV-‐D
Cwilly-‐HH
Cwtg-‐-‐HH
CATV
Nor
Subscriber
Cable length
-‐
500
1.000
1.500
2.000
2.500
3.000
3.500
4.000
4.500
5.000
-‐
50.000
100.000
150.000
200.000
250.000
300.000
350.000
400.000
450.000
500.000
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
FTTH – roll-‐out of wilhelm.tel in the metropolitan area
Flats
Trassen km
The story of our successful concept
1
Take a firm goal
• Create a new business • Create a Strategy over a number of more then 10 years
• Select the bigest competitor and be better
• Select your important group of customers (residential housing industry, domestic households
• Have an attractive product
2
Execution
• Complete your basic investment within 2,5 years
• Capture a market share (35-50%) after 5 years
• Select an independend monitoring for the projects
• Define an exit point for escalation
• Be a local but a silent hero
3
Organisation
• Do it yourself (as much as possible)
• Be independend from the big players
• Secure skills and educate your employees
• Look for partner on eye level
• Create an enabler to clone your business
Sustainability Straightforwardness Independence
OERATING NUMBERS wilhelm.tel
T€
OR (T€)
TURNOVER (T€)
EBIT (T€)
EBITDA (T€)
INEST (T€)
-
5.000
10.000
15.000
20.000
25.000
30.000
35.000
40.000
45.000
2005 2006 2007 2008 2009 2010 2011 2012
OERATING NUMBERS wilhelm.tel
Return of equity (%)
Equity ratio (%)
OR (%)
-
5,0
10,0
15,0
20,0
25,0
30,0
35,0
40,0
45,0
2005 2006 2007 2008 2009 2010 2011 2012
%
© Copyright 1999-‐2013 wilhelm.tel GmbH. Alle Rechte vorbehalten
Structure and infrastructure
end customer market (EKP)
Network provider (NP)
Open Access in NGA-Networks
Allocation and segmentation in the market (OSI-Modell)
Layer 0: ductwork/fibre/POP
Layer1: Colour/ Chanel
Layer 2: Switching/Service
Layer 3: RouKng/ Service
Layer 4: ApplicaKon (TV, Voice, Internet.) NNI1) UNI2)
akKve components
Passive components
PROVIDER
/ CARR
IER
1) NNI: Network2Network Interface 2) UNI: User2Network Interface
Network components (wilhelm.tel)
NE1 Level 1:
NE2 Level 2:
NE3 Level 3:
NE4 Level 4:
© Copyright 1999-‐2013 wilhelm.tel GmbH. Alle Rechte vorbehalten
FTTX
TV
INTERNET
VOICE
Empfang und Verteilungder Inhalte
LAN
NE2 NE3 NE3a NE4
FIBRE
Autoprovis.
VDSL
NE1
Clearing / Billing
Abrechnung
CATV
CRM
Modules & Building blocks
Technology
Components
Atomic plane
Access
Management-‐Services
Services
Products
Provisioning
© Copyright 1999-‐2013 wilhelm.tel GmbH. Alle Rechte vorbehalten
Providing Investment: know how: Maintenance: lifeKme: Risk: innov.push: TransacCon management Investment: know how: Maintenance: lifeKme: Risk: innov.push: Supervision: Investment: know how: Maintenance: lifeKme: Risk: innov.push: OperaCng System Investment: know how: Maintenance: lifeKme: Risk: innov.push:
Basic Infrastruktur: Investment: know how: Maintenance: lifeKme: Risk: innov.push:
NE1
NE2 NE3 NE3a NE4
CollecCon and OrganisaCon by Business Units & Services
TV
INTERNET
VOICE
Empfang und Verteilungder Inhalte
NE1 NE2
NE3 NE3a NE4
Autoprovis. Clearing / Billing
Abrechnung
CRM
EKP: Provider NO: Network Operator (Carrier) IO: Infrastruktur Owner
SC: Service Contract LC: Lease Contract FRL: Full –range trader
IO
NO
NO
NO EKP
EKP
© Copyright 1999-‐2013 wilhelm.tel GmbH. Alle Rechte vorbehalten
Layer & Level Investment: Know how: Maintenance: lifeKme: Risk: innov.push:
Risk evaluation
: very high : high : normal : low : very low
NO
Basis of evaluaCon
EKP: Provider NO: Network Operator (Carrier) IO: Infrastruktur Owner
SC: Service Contract LC: Lease Contract FRL: Full –range trader
© Copyright 1999-‐2013 wilhelm.tel GmbH. Alle Rechte vorbehalten
The Player EKP: Provider NO: Network Operator (Carrier) IO: Infrastruktur Owner
SC: Service Contract LC: Lease Contract FRL: Full –range trader
Player
EKP
NO
IO
NO EKP
• utilities • special purpose association • urban communities • investor
• utilities • local carrier
© Copyright 1999-‐2013 wilhelm.tel GmbH. Alle Rechte vorbehalten
ConsulCng
EKP
EKP / NO
NO
NO
IO
NE1
NE2 NE3 NE3a NE4
OrganisaCon by Business Units & Services
TV
INTERNET
VOICE
Empfang und Verteilungder Inhalte
NE1 NE2
NE3 NE3a NE4
Autoprovis. Clearing / Billing
Abrechnung
CRM
EKP: Provider NO: Network Operator (Carrier) IO: Infrastruktur Owner
LC
SC SC
SC
SC
FRL
SC: Service Contract LC: Lease Contract FRL: Full –range trader
© Copyright 1999-‐2013 wilhelm.tel GmbH. Alle Rechte vorbehalten
General requirements for good modus operandi (high efficency):
• high availability with a constant bandwith • no mix of access-‐ technology, no fibre to the curb, no powerline or other
POTs
• direct connecKons to the customer premisses
• Immediate(ly) service
• competeKve prices for every customer in the market (city and surrounding area)
• provision of open access to all compeKtors • Simple shorKme contract for enduser
rules & tools
© Copyright 1999-‐2013 wilhelm.tel GmbH. Alle Rechte vorbehalten
IO NO
Requirements for technical support • DefiniKon of system requirements (roll out P2P or P2MP)
• Standards for conduit wiring
• Constant broadband services to the NUI (network user interface)
• C-‐o-‐S and Q-‐o-‐S (Layer 2 / 3) net neutrality
• Q-‐o-‐S -‐ Monitoring Planning and responsibility
• NO planning and construcKng
• DefiniKon of construcKng quote (3 years = 30%, 5 = 40% market share)
• Minimum contract duraKon
• Running Change reports to match the contract duraKon Kme
EssenCal contractual obligaCons
P2P: Point to Point P2MP: Point to MulKpoint
EKP: Provider NO: Network Operator (Carrier) IO: Infrastruktur Owner
© Copyright 1999-‐2013 wilhelm.tel GmbH. Alle Rechte vorbehalten
Thank you
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