theoretically practical
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Greg Flory | @gregflory | @RBAConsulting
theoretically
PRACTICALmobile strategy & design
http://vimeo.com/70051022
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first 2
the MARTINI CONSPIRACY
mobiledesktoptablet
FIRSTgetting the most from all form factors
Greg Flory, National Mobile Strategy Lead at RBA !Greg helps people & companies design better mobile experiences. Previously with Bottle Rocket, he has worked on strategy and apps for Starwood Hotels, Food Network, ooVoo, Baker-Hughes & US Bank. !!@gregflory | rbaconsulting.com
Matthew Doty, User Experience Director at RBA !Matthew crosses the streams of his artistic roots, technical savvy, business acumen, and his fascination with human behavior to create really awesome interactive experiences. !@matthewjdoty | rbaconsulting.com
Greg Flory | @gregflory | @RBAConsulting 3
the
MARTINI CONSPIRACY tales of
mobile strategy
Greg Flory | @gregflory | @RBAConsulting 4
every business is a
MOBILE BUSINESS
Greg Flory | @gregflory | @RBAConsulting 5
!
conflicting DEFINITIONS
!
wide open at the top NARROW & CONCENTRATED AS YOU GO DEEPER!
seems EXPENSIVE
!
might want more… PROBABLY DON’T NEED IT
!
best when MADE BY A PROFESSIONAL !
better as a SOCIAL EXPERIENCE
Greg Flory | @gregflory | @RBAConsulting 6
a creative approach & direction that finds harmony between: !
BUSINESS OBJECTIVES BRAND VISION
USER DESIRE !
enabling technology
Greg Flory | @gregflory | @RBAConsulting 7
!
wide open at the top !
!
!
!
NARROW & CONCENTRATED THE DEEPER YOU GO
Greg Flory | @gregflory | @RBAConsulting 8
the MOBILE REALITY
Greg Flory | @gregflory | @RBAConsulting 9
the strategist’s
DILEMMA
Greg Flory | @gregflory | @RBAConsulting 10
Greg Flory | @gregflory | @RBAConsulting 11
there is nothing more expensive than building something people don’t use
Greg Flory | @gregflory | @RBAConsulting 12
great work grows from a
STRONG PARTNERSHIP
Greg Flory | @gregflory | @RBAConsulting 13
make strategy a social experience
Greg Flory | @gregflory | @RBAConsulting 14
create things
PEOPLE WANT the only
strategy you will ever need
Greg Flory | @gregflory | @RBAConsulting 15
don’t just change perceptions
CHANGE THEIR REALITY
Greg Flory | @gregflory | @RBAConsulting 16
THANKS!
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first 17
mobiledesktoptablet
FIRSTgetting the most from all form factorsMatthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first 18
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
about RBA19
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
about you20
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
warning21
https://www.flickr.com/photos/baldiri/5734993652/sizes/l
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first 22
setting the
STAGEMatthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
“mobile first” is a good idea23
https://www.flickr.com/photos/ful1to/3783198574/sizes/l
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
right direction24
https://www.flickr.com/photos/philliecasablanca/2182162819/sizes/o/
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
we were all retrofitting 25
https://www.flickr.com/photos/jeffsand/3871415191/sizes/l
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
data said we needed to change26
https://www.flickr.com/photos/zeldman/9599508711/sizes/l
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
we took the leap27
https://www.flickr.com/photos/cloud10/436425696/sizes/l
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
so, how’s that workin’ out? 28
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
very well29
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
however…30
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
all form factors can INSPIRE31
http://upload.wikimedia.org/wikipedia/commons/f/fc/Inspire_Sunburst_Italian_Alps.jpg
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
the merits of
“MOBILE FIRST”32
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
forces us to prioritize33
https://www.flickr.com/photos/robandstephanielevy/4616960925/sizes/l
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
transforms pain into pleasure34
https://www.flickr.com/photos/zunami/2283133585/sizes/l
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
sets expectations up front35
http://www.phlmetropolis.com/2012/03/my-internet-dating-experiment.php
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
when “mobile first” !
DOESN’T MAKE SENSE
36
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
when you need the big picture 37
http://magbookkeeping.com/blog/
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
when data indicates otherwise38
https://www.flickr.com/photos/nicmcphee/2217375343/sizes/l
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
when you’re not ready39
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first 40
mobledesktoptablet first
EXAMPLESMatthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first 41
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first 42
the “mobledesktoptablet first”
PHILOSOPHYMatthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
it’s all about adaptation43
http://upload.wikimedia.org/wikipedia/commons/2/28/Adapt_or_die_Poznan.jpg
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
point 1: prioritize the most constrained form factor
44
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
point 1: prioritize the most IMPORTANT form factor
45
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
… to your users?46
http://resources2.news.com.au/images/2011/08/29/1226124/896802-110830-ipads-at-blair-athol.jpg
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
…to the business? 47
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
…to think it through48
https://www.flickr.com/photos/mustangjoe/5966894496/sizes/l
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
point 2: transform painful choices into pleasurable decisions
49
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
point 2: transform painful COMMUNICATION into pleasurable DIALOGUE
50
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_firsthttp://youtu.be/R2a8TRSgzZY
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first 52
from this to this
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
set clear expectations53
http://www.greatmanagers.com/wp-content/uploads/2013/04/iStock_000017434800Large-300x264.jpg
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
expect partnership54
http://pixabay.com/p-96298/?no_redirect
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
trust55
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
point 3: consider the mobile form factor up front
56
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
point 3: consider ALL APPLICABLE form factorS up front
57
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
we all “get it”58
http://fc06.deviantart.net/fs71/f/2013/151/4/0/6_flat_screen_and_device_shape_vector_by_designsbee-d679jif.jpg
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
questions
ANYONE?59
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
thank
YOU!60
Greg Flory | @gregflory | @RBAConsulting 61
theoretically
PRACTICALmobile strategy & design
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