theory in community organizing
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By: Ms. BurgessSeptember 20, 2010
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` Students Working Against Tobacco (SWAT)/Social
Marketing
` Griffin Heights Neighborhood Association (GHNA)Incorporated/Neighborhood garden suggestion/City
ordinances
`
Faith Community Health Ministries/Diet and Nutrition inyour Church/The New American Plate/Body and Soul
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` Community Based Participatory Research unity BasedParticipatory Research September 9, 2010
Helps the research and academic community
Provides more valid research in the Gadsden community Bridges the gap in knowledge and trust between politicians
and community members
` SWAT is Floridas youth tobacco control program
Gadsden County Organized by the American Lung Association
` Helps students grow as community advocates
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` Organizers are Jowita and Luke
` Goal is to empower students to change policy in theircommunity related to tobacco
` IPH Social Marketing class is working with them todevelop, implement, and disseminate information
` SWAT:
Respects the different expertise Provide the students and school with a commitment to
sustainability
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` Frierians Praxis listening-dialogue-action Model September 13, 2010
Ms. Mitchell engaged the audience
Community members are the decision makers
` Information was presented about an opportunity toprovide a neighborhood garden in Griffin Heights Asked questions about the garden
Community members dialogued with each other
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` Action did not take place at the meeting Examples of action was informally presented through
knowledge and experience
` Learning moment, and everyone had an
opportunity to share their input
` Discussion provided insight that GHNA is stillbattling other issues that their community is
lacking (eg. local jobs)
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` Community Based Participatory Research September 13, 2010
` GHNA has a well established relationship within
their community City code enforcer
` Members have a strong history and awareness of
everything in their community Identified their handles and targets (eg. ordinances, city
enforcer, and police)
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` Members provided information that was commonly
shared and discussed how they are solving the
issue
Homes that are violating city codes
` The GHNA plans together Organized way of conducting their meetings
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` Education, Participation, & Community Capacity October 14, 2010
`
Education Registered Dietician
Provided to the ministers and audience through a
PowerPoint presentation
Information package and visuals
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` The PowerPoint was simple, easy to understand,
and showed visual comparison of healthy steps to
the New American Plate (NAP).
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` Described the NAP at an easy reading level
` Teaches Americans to evaluate their eating andlifestyles habits, identify achievable goals, and keep
track of progress toward the goals
` Visually showed the audience proper measuring tools
` Passed around an example of a NAP, and providedknowledge on the relationship of food and cancer
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` Participation Dietician was very engaging and related to the audience
Audience was encouraged to participate in the discussion
and ask questions when needed
Ministers were empowered to take the information back
to their church and make a change
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` During the discussion, the target audience
(ministers) used community organizing language
(eg. gatekeepers & stakeholders)
` The ministers were Native to their town
Concerned with the health of their community
Active participants in their church health
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` Community capacity Ministers brought up issues and suggestion related to
transportation
Dialogue and participation identified certain barriers for
the churches and communities
` Community is lacking information on Diabetes A nurse from the Tallahassee Diabetes center provided
the audience with a little knowledge about what they doand how they can help their church and community
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` The ministers the organizers of their church healthprogram
` The ministers participates in other organized health
meetings
` The Dietician shared her tactics to avoid unhealthyeating habits
` Information was recommended with cooking class forthe ministers to do at home and in church activities
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` Audience talked about other healthy eating
classes implemented at their church
` Audience spoke about how they will introduce theNAP to their church At a literacy level easily understood
They may utilize the PowerPoint to educate their church
members
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Questions????
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