there is no fresh broccoli
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A No-nonsense Blueprint For Digital Marketing Success
Jason Falls | Social Brand Forum | September 25, 2014
There Is No Fresh Broccoli
ELASTICITY + THERE IS NO FRESH BROCCOLI
Why do we keep asking the same questions?
ELASTICITY + THERE IS NO FRESH BROCCOLI
ELASTICITY + THERE IS NO FRESH BROCCOLI
The Six-Point Blueprint
to Digital Marketing Success
KNOW YOUR
AUDIENCE
ELASTICITY + THERE IS NO FRESH BROCCOLI
Know Your AudienceSearch is your No. 1 Priority
Social and PR Elevate Search
Without Content You Don't Exist
Measure For The Future, Not The Past
There Is No Easy Button
The Relevance Bulls Eye
ELASTICITY + THERE IS NO FRESH BROCCOLI
Know Your AudienceSearch is your No. 1 Priority
Social and PR Elevate Search
Without Content You Don't Exist
Measure For The Future, Not The Past
There Is No Easy Button
ELASTICITY + THERE IS NO FRESH BROCCOLI
When you know your audience:1. Clearly understand who your product is for
2. Know their who, what, when, where, why and how
3. Listen to them
4. Know who they listen to
5. Once they buy, serve them like they’re the only one
Know Your AudienceSearch is your No. 1 Priority
Social and PR Elevate Search
Without Content You Don't Exist
Measure For The Future, Not The Past
There Is No Easy Button
SEARCH IS STILL NO. 1
Know Your AudienceSearch is your No. 1 Priority
Social and PR Elevate Search
Without Content You Don't Exist
Measure For The Future, Not The Past
There Is No Easy Button
ELASTICITY + THERE IS NO FRESH BROCCOLI
Social and PRConverge to Elevate Search
Know Your AudienceSearch is your No. 1 Priority
Social and PR Elevate Search
Without Content You Don't Exist
Measure For The Future, Not The Past
There Is No Easy Button
ELASTICITY + THERE IS NO FRESH BROCCOLI
ELASTICITY + THERE IS NO FRESH BROCCOLI
Know Your AudienceSearch is your No. 1 Priority
Social and PR Elevate Search
Without Content You Don't Exist
Measure For The Future, Not The Past
There Is No Easy Button
Without Content, You Do Not Exist
Know Your AudienceSearch is your No. 1 Priority
Social and PR Elevate Search
Without Content You Don't Exist
Measure For The Future, Not The Past
There Is No Easy Button
ELASTICITY + THERE IS NO FRESH BROCCOLI
Measure For The Future
ELASTICITY + THERE IS NO FRESH BROCCOLI
Know Your AudienceSearch is your No. 1 Priority
Social and PR Elevate Search
Without Content You Don't Exist
Measure For The Future, Not The Past
There Is No Easy Button
Not the Past
Two types of
Marketing
ELASTICITY + THERE IS NO FRESH BROCCOLI
Know Your AudienceSearch is your No. 1 Priority
Social and PR Elevate Search
Without Content You Don't Exist
Measure For The Future, Not The Past
There Is No Easy Button
ELASTICITY + THERE IS NO FRESH BROCCOLI
“Measurement is an exercise in figuring out where you want to go,
not where you have been.
TWEET THAT SHIT!(@JasonFalls said it)
ELASTICITY + THERE IS NO FRESH BROCCOLI
There Is No Easy Button
Know Your AudienceSearch is your No. 1 Priority
Social and PR Elevate Search
Without Content You Don't Exist
Measure For The Future, Not The Past
There Is No Easy Button
ELASTICITY + THERE IS NO FRESH BROCCOLI
“Nothing worth having comes easy
- Theodore Roosevelt
ELASTICITY + THERE IS NO FRESH BROCCOLI
“The dictionary is the only place where success comes
before work
- Vince Lombardi
ELASTICITY + THERE IS NO FRESH BROCCOLI
I promise from now on you’ll remember that when you see a head of broccoli.
Jason Falls
Elasticity
@JasonFalls
goelastic.com
Get the slides! www.slideshare.net/elasticity
Contact Info
ELASTICITY + THERE IS NO FRESH BROCCOLI
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