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Agenda

Sofia Tenreirosotenrei@cisco.com

@sofiatenreiro

Digitization:

Future Trends

Source: Ben Walker, Marketing Executive at vouchercloud – April 5, 2015

90%of the world’s data today had been created in the

last 2 years alone

Every day we create

2,500,000,000,000,000,000(2.5 Quintillion) bytes of data

Frolicking on the beach in Thailand 'while stealing MILLIONS in a global cyber scam': The 'charming' hotel boss who 'ran a £21million global money laundering ring targeting British and US bank accounts’ – Daily Mail UK

Today,

DATAis where the money is

Social Security

$1

MobileMalware

$150

$Bank

Account Info>$1000 depending

on account type and balance

FacebookAccounts$1 for an

account with 15 friends

Credit CardData

$0.25-$60

MalwareDevelopment

$2500(commercial

malware)

DDoS

DDoS asA Service~$7/hour

Spam$50/500K

emails MedicalRecords

>$50

Exploits$1000-$300K

$450 Billion

to

$1 Trillion

#1 Security Everywhere

“There are two types of

companies: those who have

been hacked and those who

don’t yet know they have

been hacked”

#2 Data is Power

World's internet traffic to surpass

one zettabytein 2016

More than half a billion mobile devices and connections were added

in 2015 totalling

7.9bn#2 Data is Power

#3 Intelligent Mobility

Smart Citizens

Smart Lighting Smart Buses Smart Water Smart Bus Stop Smart Parking Smart Waste

Revenue Citizen Experiences Jobs Productivity Cost Avoidance

#4 IoT / “Smart" Projects

#5 Everything is becoming intelligent… and Natural

#5 Everything is becoming intelligent… and Natural

#6 Autonomous & connected cars

#6 Autonomous & connected cars

#7 Drones for enterprise

#8 Wearable computing

#9 Gamification

#10 Workplace Transformation

#10 Workplace Transformation

#10 Workplace Transformation

#10 Workplace Transformation

Disruptor

Be Disrupted

What Is DigitalTransformation?

New Customer Experiences

Transform Processes and

Business Models

Empower Workforce Innovations

Every Company is Becoming a Technology Company

PLACEHOLDER FOR DOLLAR SHAVE CLUB

Predicting the future is not easy…

Not so long ago…

Sofia.tenreiro@cisco.com