thijs van exel

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Landskonferanse foto 2011 / Ålesund

maandag 23 mei 2011

introduction

maandag 23 mei 2011

• Thijs van Exel

• Head of Communications

• ‘Web head’ / amateur photographer

maandag 23 mei 2011

maandag 23 mei 2011

maandag 23 mei 2011

maandag 23 mei 2011

maandag 23 mei 2011

maandag 23 mei 2011

maandag 23 mei 2011

2005

maandag 23 mei 2011

maandag 23 mei 2011

background:• 3 most important audiovisual archives

contain the Dutch history in images of over 110 years

• These archives represent great educational, cultural and economical value

• The Cultural Council in 2005: “The council’s concern is that a irreversible process of decay will forever destroy large parts of our national memory. Only a grand-scale operation can prevent this. Amnesia is lurking.”

maandag 23 mei 2011

background:• 3 most important audiovisual archives

contain the Dutch history in images of over 110 years

• These archives represent great educational, cultural and economical value

• The Cultural Council in 2005: “The council’s concern is that a irreversible process of decay will forever destroy large parts of our national memory. Only a grand-scale operation can prevent this. Amnesia is lurking.”

maandag 23 mei 2011

background:• 3 most important audiovisual archives

contain the Dutch history in images of over 110 years

• These archives represent great educational, cultural and economical value

• The Cultural Council in 2005: “The council’s concern is that a irreversible process of decay will forever destroy large parts of our national memory. Only a grand-scale operation can prevent this. Amnesia is lurking.”

maandag 23 mei 2011

background:• 3 most important audiovisual archives

contain the Dutch history in images of over 110 years

• These archives represent great educational, cultural and economical value

• The Cultural Council in 2005: “The council’s concern is that a irreversible process of decay will forever destroy large parts of our national memory. Only a grand-scale operation can prevent this. Amnesia is lurking.”

maandag 23 mei 2011

maandag 23 mei 2011

maandag 23 mei 2011

the plan:

The plan:

• Conserve & Restore• Digitisation• Making available• Innovate

maandag 23 mei 2011

Conserve, Restore & Digitise:

• erosion, mold, ink corrosion• acetate, magnetic tape, celluloid, photo negatives:

1. selection2. restore (when necessary)3. digitisation: tenders4. add metadata

maandag 23 mei 2011

Making available:

• Educational, cultural & economic value• New life: tv programs, creative productions, educational materials, leisure

Target groups: 1. Education2. Professionals3. Broad audience

maandag 23 mei 2011

Innovation:

• Images for the Future, because of its scale, innovates• Benefits for the entire sector

maandag 23 mei 2011

+

archives

?137.200 hours of video22.510 hours of film123.900 hours of audio2.9 million photos

maandag 23 mei 2011

Copyrights

Marketing & Communications

‘making available’

maandag 23 mei 2011

example

maandag 23 mei 2011

&

maandag 23 mei 2011

&

• Wikipedia: world’s largest ‘user driven’ encyclopedia

• Wikipedia: great need for (legally usable) photographic materials

• National Archive:1.193 political press photos

maandag 23 mei 2011

&

• donated to Wikipedia under Creative Commons license

• aim: re-use of historic photo collection by ‘Wikipedians’

maandag 23 mei 2011

&

• Usage on Wikipedia*: 51,47%

• Media used in articles: 979

• Total amount of views through Wikipedia: 360.796*

* after 2 months

maandag 23 mei 2011

&

• Usage on Wikipedia*: 51,47%

• Media used in articles: 979

• Total amount of views through Wikipedia: 360.796*

* after 2 months

very high % of re-use

significantly more than via own website

maandag 23 mei 2011

examples(innovation)

maandag 23 mei 2011

maandag 23 mei 2011

T_Visionarium: a 3D interactive video remix

• Together with broadcaster VPRO & The University of New South Wales• Collaboration: lots of footage & exposure• Launch event & panel with heritage sector

maandag 23 mei 2011

maandag 23 mei 2011

Innovators Network Heritage Sector: Reinforce the innovation power of the sector by bringing the innovators together

• much need for innovation within insititutions• lack of priority, standing & resources • organised & financed by IFTF• new collaborations, sharing knowledge• finding the ‘killer app’ for heritage

maandag 23 mei 2011

thank you

@thijsvanexelte@kl.nl

maandag 23 mei 2011

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