this is contagious - contagious content & how brands can engage audiences in 2012

WHERE NEXT FOR DIGITAL ADVERTISING?

THIS IS

CONTAGIOUS

HE IS

CONTAGIOUS

THIS IS

CONTAGIOUS THIS IS

CONTAGIOUS

DIGITAL ADVERTISING IN 2012 AND WHY BRANDS

NEED TO STOP INTERRUPTING AND

BECOME THESTORY

VIRAL MARKETING IS

DEAD

VIRAL MARKETING IS

DEAD

VIDEO SEEDING STINKS

VIRAL MARKETING IS

DEAD

SO WHAT COMES NEXT? SO WHAT COMES NEXT?

VIRAL MARKETING IS

DEAD

SO WHAT COMES NEXT?

WHERE DO WE GO FROM

HERE?

VIRAL MARKETING IS

DEAD

CONTAGIOUS CONTENT IS

THE FUTURE

WHAT IS CONTAGIOUS CONTENT? WHY IS IT SO GREAT? AND HOW CAN I GET ME SOME?

THIS IS

CONTAGIOUS IT'S NOTHING TO BE AFRAID OF..

con-ta-gious – adj: spreading or tending to spread from one to another; infectious

THIS IS

CONTAGIOUS

HE IS

CONTAGIOUS

701,951,926 VIEWS

THIS IS

CONTAGIOUS

HE IS

CONTAGIOUS

THIS IS

CONTAGIOUS

THIS IS

CONTAGIOUS

13,763,391 VIEWS

THIS IS

CONTAGIOUS

HE IS

CONTAGIOUS

THIS IS

CONTAGIOUS

THIS IS

CONTAGIOUS

17,543,893 VIEWS

THIS IS

CONTAGIOUS WE SHARE CONTENT WE

LIKE

You need to create something that actually has merit, that you would say, "Wow, I want to share that." And if Cadillac made it for you, you're sharing something essentially that Cadillac made and you can get your brand message across in a very natural, non-advertising way.

Anthony Batt, Katalyst Media

CONTAGIOUS CONTENT IS

ALSO GREAT FOR SEO

SO WHAT ARE THE RULES

OF CONTAGIOUS CONTENT?

SO WHAT ARE THE RULES

OF CONTAGIOUS CONTENT?

SO WHAT ARE THE RULES

OF CONTAGIOUS CONTENT?

SO WHAT ARE THE RULES

OF CONTAGIOUS CONTENT?

SO WHAT ARE THE RULES

OF CONTAGIOUS CONTENT?

SO WHAT ARE THE RULES

OF CONTAGIOUS CONTENT?

EXHIBIT A

SO WHAT ARE THE RULES

OF CONTAGIOUS CONTENT?

SO WHAT ARE THE RULES

OF CONTAGIOUS CONTENT?

SO WHAT ARE THE RULES

OF CONTAGIOUS CONTENT?

SO WHAT ARE THE RULES

OF CONTAGIOUS CONTENT?

SO WHAT ARE THE RULES

OF CONTAGIOUS CONTENT?

SO WHAT ARE THE RULES

OF CONTAGIOUS CONTENT?

DON'T MAKE IT ABOUT THE BRAND

SO WHAT ARE THE RULES

OF CONTAGIOUS CONTENT?

SO WHAT ARE THE RULES

OF CONTAGIOUS CONTENT?

SO WHAT ARE THE RULES

OF CONTAGIOUS CONTENT?

MAKE IT A

STORY

SO WHAT ARE THE RULES

OF CONTAGIOUS CONTENT?

SO WHAT ARE THE RULES

OF CONTAGIOUS CONTENT?

SO WHAT ARE THE RULES

OF CONTAGIOUS CONTENT?

MAKE IT A

STORY

DO SOMETHING THAT MAKES

THEM LOVE YOU

SO I'VE MADE SOME CONTAGIOUS CONTENT ARE WE

DONE NOW???

SO WHAT ARE THE RULES

OF CONTAGIOUS CONTENT?

SO WHAT ARE THE RULES

OF CONTAGIOUS CONTENT?

SOWHAT ARE THE RULES OF

CONTAGIOUS CONTENT?

SO WHAT ARE THE RULES

OF CONTAGIOUS CONTENT?

SO WHAT ARE THE RULES

OF CONTAGIOUS CONTENT?

SOWHAT ARE THE RULES OF

CONTAGIOUS CONTENT?

THERE'S STILL A LONG

WAY TO GO...

SO WHAT ARE THE RULES

OF CONTAGIOUS CONTENT?

SO WHAT ARE THE RULES

OF CONTAGIOUS CONTENT?

SOWHAT ARE THE RULES OF

CONTAGIOUS CONTENT?

YOU STILL NEED AN

AUDIENCE

SO WHAT ARE THE RULES

OF CONTAGIOUS CONTENT?

SO WHAT ARE THE RULES

OF CONTAGIOUS CONTENT?

SOWHAT ARE THE RULES OF

CONTAGIOUS CONTENT?

START WITH YOUR BRAND

COMMUNITIES

SO WHAT ARE THE RULES

OF CONTAGIOUS CONTENT?

SO WHAT ARE THE RULES

OF CONTAGIOUS CONTENT?

SOWHAT ARE THE RULES OF

CONTAGIOUS CONTENT?

START WITH YOUR BRAND

COMMUNITYBUILD COMMUNITIES

AROUND CONTENT

SO WHAT ARE THE RULES

OF CONTAGIOUS CONTENT?

SO WHAT ARE THE RULES

OF CONTAGIOUS CONTENT?

SOWHAT ARE THE RULES OF

CONTAGIOUS CONTENT?

START WITH YOUR BRAND

COMMUNITYWITH THE RIGHT PEOPLE

SO WHAT ARE THE RULES

OF CONTAGIOUS CONTENT?

SO WHAT ARE THE RULES

OF CONTAGIOUS CONTENT?

SOWHAT ARE THE RULES OF

CONTAGIOUS CONTENT?

START WITH YOUR BRAND

COMMUNITY

NEXT WE NEED TO AMPLIFY THE CONTENT

SO WHAT ARE THE RULES

OF CONTAGIOUS CONTENT?

SO WHAT ARE THE RULES

OF CONTAGIOUS CONTENT?

SOWHAT ARE THE RULES OF

CONTAGIOUS CONTENT?

START WITH YOUR BRAND

COMMUNITY

NEXT WE NEED TO AMPLIFY THE CONTENT

WE'RE ALL ABOUT

ORGANIC

START WITH YOUR BRAND

COMMUNITY

SO MY CONTENT IS OUT THERE BUT HOW DO I KNOW THAT

WE'RE ON THE MONEY?

SO WHAT ARE THE RULES

OF CONTAGIOUS CONTENT?

SO WHAT ARE THE RULES

OF CONTAGIOUS CONTENT?

SOWHAT ARE THE RULES OF

CONTAGIOUS CONTENT?

START WITH YOUR BRAND

COMMUNITY

NEXT WE NEED TO AMPLIFY THE CONTENT

OUTREACH TO RELEVANT BLOGS AND SITES

WE PROVIDE THE FOLLOWING AS STANDARD ANALYTICS:

NUMBER OF VIDEO PLAYSNUMBER OF SHARESCREATIVE PERFORMANCESEMTIMENT ANALYSISGEOGRAPHIC INFOAUDIENCE RESPONSEMOBILE TRACKING

PAID VS. ORGANIC VIEWSDEMOGRAPHIC INFO FACEBOOK LIKES FACEOOK REACH EFFECTIVE COST PER VIEWVIRAL SPREAD CAMPAIGN ROI

THIS IS

CONTAGIOUS

HE IS

CONTAGIOUS

THIS IS

CONTAGIOUS WE'LL SEND WEEKLY SNAPSHOT REPORTS (LIKE THIS ONE) AS WELL AS AN INDEPTH END OF CAMPAIGN ANALYSIS DOCUMENT THAT WILL INCLUDE CONCLUSIONS AND RECOMMENDATIONS

THIS IS

CONTAGIOUS

HE IS

CONTAGIOUS

THIS IS

CONTAGIOUS WE'LL SEND WEEKLY SNAPSHOT REPORTS (LIKE THIS ONE) AS WELL AS AN INDEPTH END OF CAMPAIGN ANALYSIS DOCUMENT THAT WILL INCLUDE CONCLUSIONS AND RECOMMENDATIONS

THANK YOU FOR YOUR TIME