this makes me feel :) : capturing emotions in ux

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Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016

Sarah GarciaUEGroup, youXtools

This Makes Me Feel…

@UEGroup@youXtools@sarah_eden

Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or

#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184  Conference Survey: http://www.uxpa2016.org/survey

Sarah garcialead researcher

UEGroup San Jose, California, USASince 2004

@UEGroup@youXtools@sarah_eden

welcome!

Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or

#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184  Conference Survey: http://www.uxpa2016.org/survey

today• Difference between UX, CX and EX

• Emotion measurement struggles

• Emotion gathering methods

• Our journey

• Questions

Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or

#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184  Conference Survey: http://www.uxpa2016.org/survey

Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or

#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184  Conference Survey: http://www.uxpa2016.org/survey

2.353.63 3.68 3.21 3.05

3.67

-4.00

-2.00

0.00

2.00

4.00

Overall level of satisfaction

Ease of use Ease of Learning Valuable Likelihood to Use Comparison to Current Site

Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or

#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184  Conference Survey: http://www.uxpa2016.org/survey

-4

Very Difficult to Use

Very Easy to Use

3.1

3.6

Product A

-3 -2 -1 0 1 2 3 4

Product B

Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or

#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184  Conference Survey: http://www.uxpa2016.org/survey

?

Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or

#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184  Conference Survey: http://www.uxpa2016.org/survey

NPSLikert Scales SUS

Success RateTime on Task

Error Rate

Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or

#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

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#UXPA2016www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184  Conference Survey: http://www.uxpa2016.org/survey

UX CX EX

Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or

#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184  Conference Survey: http://www.uxpa2016.org/survey

UX

UX-User Experience How a user interacts with the product

Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or

#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184  Conference Survey: http://www.uxpa2016.org/survey

UX CX

CX-Customer Experience How a user interacts with a product and an

organization over time

Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or

#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184  Conference Survey: http://www.uxpa2016.org/survey

UX CX EX

EX-Emotional ExperienceHow a user feels about their interactions

Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or

#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184  Conference Survey: http://www.uxpa2016.org/survey

Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or

#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184  Conference Survey: http://www.uxpa2016.org/survey

Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or

#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184  Conference Survey: http://www.uxpa2016.org/survey

Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or

#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184  Conference Survey: http://www.uxpa2016.org/survey

Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or

#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184  Conference Survey: http://www.uxpa2016.org/survey

?

Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or

#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184  Conference Survey: http://www.uxpa2016.org/survey

How are you feeling today?

?

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#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

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#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184  Conference Survey: http://www.uxpa2016.org/survey

FineGood

OK

Great

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#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

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TiredBusy

Excited

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#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184  Conference Survey: http://www.uxpa2016.org/survey

bored

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#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

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#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184  Conference Survey: http://www.uxpa2016.org/survey

?

Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or

#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

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It’s Fine.OK

I’m Not Sure.

It’s Good.

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#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184  Conference Survey: http://www.uxpa2016.org/survey

Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or

#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

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#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184  Conference Survey: http://www.uxpa2016.org/survey

Measuring EmotionsBiometric Options:

• EEG Electroencephalography (Brain)

• GSR Galvanic Skin Response (Sweat)

Passive:

• Facial Coding (Video Analysis)

• Verbal Coding (Voice Analysis)

Active:

User: Self-Reporting

Researcher: Observational

Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or

#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184  Conference Survey: http://www.uxpa2016.org/survey

Measuring EmotionsBiometric Options:

• EEG Electroencephalography (Brain)

• GSR Galvanic Skin Response (Sweat)

Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or

#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184  Conference Survey: http://www.uxpa2016.org/survey

Measuring EmotionsPassive:

• Facial Coding (Video Analysis)

• Verbal Coding (Voice Analysis)

Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or

#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184  Conference Survey: http://www.uxpa2016.org/survey

Measuring Emotions

Active:

User: Self-Reporting

Researcher: Observational

Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or

#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184  Conference Survey: http://www.uxpa2016.org/survey

Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or

#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184  Conference Survey: http://www.uxpa2016.org/survey

Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or

#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

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#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184  Conference Survey: http://www.uxpa2016.org/survey

Early Attempts at Emotion Capturing

7

Frustration and Delight

Indicate to what extent you felt _______ during your interaction with this game

• EXCITED • INSPIRED • INTERESTED • BORED

“I liked the overall concept and storyline”

“I enjoyed the game's look and feel”

“I enjoyed the game's music and sound effects”

“I will tell a friend about this game”

“I think this game is pretty lame”

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+3 0 -3Futuristic

Innovative

Connected

Simple

Clear

Engaging

Secure

Fun

Intuitive

Convenient

Delightful

Friendly

Passe

Plain

Disconnected

Confusing

Unclear

Puts me off

Risky

Boring

Plain

Inconvenient

Painful

Corporate

2.6

2.4

1.7

1.6

1.4

1.4

1.4

1.2

1.2

0.8

0.7

0.7

= Average Participant Rating

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#UXPA2016www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184  Conference Survey: http://www.uxpa2016.org/survey

?

Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or

#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

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Here’s How We did it

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Basic Emotion

Basic Opposite

Joy Sadness

Trust Disgust

Fear Anger

Surprise Anticipation

Sadness Joy

Disgust Trust

Anger Fear

Anticipation Surprise

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Coming Up With the Concept

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Paper Prototype

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#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184  Conference Survey: http://www.uxpa2016.org/survey

1st Emotional Chart Output

Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or

#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184  Conference Survey: http://www.uxpa2016.org/survey

2nd Iteration

Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or

#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184  Conference Survey: http://www.uxpa2016.org/survey

Quantification & Comparisons

Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or

#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184  Conference Survey: http://www.uxpa2016.org/survey

Birth of youXemotions

Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or

#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184  Conference Survey: http://www.uxpa2016.org/survey

Lot of Questions…

Are less categories or more categories better?

Is self reporting emotions more or less effective than other agile emotion capturing methods?

Is self reporting more accurate than facial and verbal analytics?

Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or

#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184  Conference Survey: http://www.uxpa2016.org/survey

The Study: Is Less, More?

Are less categories or more categories better?

Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or

#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184  Conference Survey: http://www.uxpa2016.org/survey

Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or

#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184  Conference Survey: http://www.uxpa2016.org/survey

People don’t always feel one emotion.

Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or

#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184  Conference Survey: http://www.uxpa2016.org/survey

It’s hard to find words to describe

how you are feeling.

Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or

#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184  Conference Survey: http://www.uxpa2016.org/survey

Sometimes no words are better.

Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or

#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184  Conference Survey: http://www.uxpa2016.org/survey

The 2nd Study: Who Knows Your User Best?

Is self reporting emotions more or less effective than other agile emotion capturing methods?

Is self reporting more accurate than facial and verbal analytics?

Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or

#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184  Conference Survey: http://www.uxpa2016.org/survey

Lab Camera Camera on Computer

Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or

#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184  Conference Survey: http://www.uxpa2016.org/survey

Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or

#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184  Conference Survey: http://www.uxpa2016.org/survey

Results from Facial Analysis

Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or

#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184  Conference Survey: http://www.uxpa2016.org/survey

Accuracy of Descriptive Words

Rate Emotion Accuracy from 1 (not at all) – 5 (very strong)

Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or

#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184  Conference Survey: http://www.uxpa2016.org/survey

Emotion Capturing: Accuracy Comparison

Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or

#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184  Conference Survey: http://www.uxpa2016.org/survey

Birth of a Tool

Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or

#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184  Conference Survey: http://www.uxpa2016.org/survey

Lots Left to Learn• Exploring the idea of NO words

• Exploring the idea of substituting words

• Understanding color/language issues

• Exploring different ways of visualizing the chart

• Exploring how to allow for selection of multiple emotions

• (the list goes on….)

Session Survey: http://www.uxpa2016.org/sessionsurvey Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.or

#UXPA201Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey/184  Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016www.uxpa2016.org

#UXPA2016Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=184  Conference Survey: http://www.uxpa2016.org/survey

@UEGroup@youXtools@sarah_eden

Tell Me How YOU Feel!http://bit.ly/UXPAsarah

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