this presentation is brought to you by. who is this character? his bona fides?

This Presentation is Brought to You This Presentation is Brought to You ByBy

Who is this Character?Who is this Character?his Bona fides?

NO PAYCHECKSNO SALARYNO UNEMPLOYMENT CHECKSNO REGULAR OR STEADY INCOMENO BOSS

55thth Generation Generation NewspapermanNewspaperman

3 Dailies as reporter3 Dailies as reporter

Man. editor, G.M., & Man. editor, G.M., & PublisherPublisher

15 Years as UPI and15 Years as UPI andReuters News ExecutiveReuters News Executive

News Corp.News Corp. Director Director of New Media of New Media

ASNE, RTNDA, NAA, E&P, Folio, RTND, ASNE, RTNDA, NAA, E&P, Folio, RTND, NAB, FolioNAB, Folio

Comdex Publishing program chairmanComdex Publishing program chairman

Seybold Publishing Strategies Seybold Publishing Strategies Conference Conference

Beyond the Printed Word Beyond the Printed Word (WAN, Ifra, (WAN, Ifra, FIPP)FIPP)

ProfessorProfessor&&

Senior consultantSenior consultanton New Mediaon New Media

Syracuse Syracuse UniversityUniversity

Sole ProprietorshipSole ProprietorshipPartnershipPartnershipCorporationCorporation

Sub-S CorporationSub-S CorporationNot-for-Profit CompanyNot-for-Profit Company

Limited Liability PartnershipLimited Liability PartnershipLimited Liability CorporationLimited Liability Corporation

Sole ProprietorshipSole Proprietorship

You Control EverythingYou Risk Everything

All Expenses are PersonalAll Profits are Personally Taxable

PartnershipPartnershipYou Might Jointly Control Everything

You Might Jointly Risk EverythingAll Expenses are Jointly PersonalAll Profits are Personally Taxable

CorporationCorporationCorporate Governance of the CompanyLimited LiabilityCorporate ExpensesCorporate Taxes, not Personal Taxes

Subsection ‘S’ CorporationSubsection ‘S’ CorporationCorporate Governance of the Company

Limited LiabilityCorporate Expenses

All Taxes Are Personal

Not for Profit CompanyNot for Profit Company

Corporate Governance with Strict RegulationsLimited LiabilityCorporate ExpensesNo Profit = No Taxes

Limited Liability CompanyLimited Liability CompanyLimited Liability PartnershipLimited Liability Partnership

Limited LiabilityCorporate ExpensesAll Profits are Personally Taxable

Who Controls the Funds?Who Controls the Funds?

Who Gets the Profits?Who Gets the Profits?How? (Shares? How? (Shares? Percentages?)Percentages?)

When?When?

Who Fronts Expenses?Who Fronts Expenses?

How Well Do You Work How Well Do You Work Together?Together?

Who Does What Work?Who Does What Work?

Who Does Work?Who Does Work?

Who Can Leave?Who Can Leave?

Who Can Die?Who Can Die?

EmployeesEmployeesHiring & Firing?

Benefits?

Withholdings & Social Security?

Liability & Insurance?

Vendor Vendor NegotiationsNegotiations& Contracts& Contracts

How Well Can You Negotiate?

Know Contract Language?

you arethe fine print

Financial PlanningContingency Planning

Know Where You AreKnow Where You AreFinancial Statements are actually MapsFinancial Statements are actually Maps

Snapshots of progress & directionSnapshots of progress & direction

Vin CrosbieVin CrosbieDigital Deliverance LLCDigital Deliverance LLC

crosbie@well.com or crosbie@well.com or vin@digitaldeliverance.com vin@digitaldeliverance.com