thor 2

Thor: The Dark World

By Bethany Braine

Introduction • Thor 2: The Dark World is a follow on from Thor, the ideas for the film

would have been developed from the content in Thor.

• Released: November 8th 2013• Institution: distribution: Walt Disney Studios Motion Pictures, studio : Marvel

studios• Production budget: $170 million• Nationality of the film: United States• Kind of production: Hollywood Production (Marvel Production)• Connection with other films: connected with all other Marvel films: Thor, Captain

America, The Hulk, Iron Man, Iron Man 2, Iron Man 3• Directed by: Alan Taylor• Star names: Chris Hemsworth, Natalie Portman, Anthony Hopkins, Tom Hiddleston• Plot: Thor returns to do battle with Malekith, the vengeful leader of a primordial

race that seeks to destroy the Nine Realms, in this big-budget comic-book adventure set after the events of The Avengers. With even Odin unable to protect Asgard from the approaching darkness, the god of thunder reunites with Jane Foster and prepares to make the ultimate sacrifice in order to save the world from certain destruction.

• This film appeals to: all Marvel fans and fans of superhero movies

Distribution:Walt Disney Studios Motion Picture

Founded in 1953

Other kinds of films they have made:Marvel’s The AvengersIron Man 3Pirates of the Caribbean: Dead Man’s ChestToy Story 3Pirates of the Caribbean: On Strangers TidesAlice in Wonderland

Also owns:Walt Disney PicturesTouchstoneDisneynatureWalt Disney Animation StudiosDisney Music GroupDisney Theatrical GroupLucasfilmPixar Animation StudiosThe Muppets Studio

Website: http://waltdisneystudios.com/corp/unit/74

Studio: Marvel Studios

Founded in 1933 by Avi Arad, ToyBiz and Marvel Entertainment Group

Other kinds of films they have made:Iron Man filmsThe Incredible HulkThorCaptain America: The First AvengerMarvel’s The AvengersX-Men films Blade films

Also owns:Marvel TelevisionMarvel animationMVL ProductionsMarvel Music

Website: Marvel.com/Movies

Audience

• Genre: fantasy, adventure, action, science fiction

• Primary audience: Marvel film fans, superhero movie fans

• Secondary audience: As the film is a 12A (and no one younger than 12 may see a 12A film in a cinema unless accompanied by an adult) parents may have to ‘accompany’ them, thus the secondary audience is parents.

Casting Process

• “The latest news about the sequel has UK actors Richard Brake and Clive Russell joining Thor: The Dark World as Asgardian characters who may help the titular hero against his newfound foes.

• Knowing that Christopher Eccleston is playing Malekith the Accursed, and from casting reports for extras, it’s plausible that Surtur and his Fire Giants from the realm of Muspelheim will play an important role in The Dark World, or at the very least, will be introduced.”

Posters

TrailerDate of release: April 23, 2013

• https://www.youtube.com/watch?v=3bFZJ-3zNFg

TrailerDate of release: September 17, 2013

A further one minute of trailer

• https://www.youtube.com/watch?v=assKdG5CVD4

Thor: The Dark World merchandise

http://www.marvelstore.com/mn/1000011/

Billboards

Ads on buses/underground

Newspaper and magazine reviews

http://www.empireonline.com/reviews/reviewcomplete.asp?FID=137687

http://www.theguardian.com/film/2013/oct/23/thor-the-dark-world-review

YouTube Reviews

• https://www.youtube.com/watch?v=OqULJKhM140

World PremiereWhen? October 22, 2013

Where? Odeon Leicester Square in London

• https://www.youtube.com/watch?v=GrrRKfPdd1Q

World Premiere

• https://www.youtube.com/watch?v=acuBsGO4X5M

Press conferences

• https://www.youtube.com/watch?v=wBIWQ7JeH2k

Stars being interviewed on programmes:

Alan Carr’s Chatty Man• http://www.youtube.com/watch?v=kgsKG5TlBW0

Cast InterviewTom Hiddleston and Chris Hemsworth

• https://www.youtube.com/watch?v=MjZIx873_oI

Websiteshttp://www.imdb.com/title/tt1981115/

http://en.wikipedia.org/wiki/Thor:_The_Dark_World

http://marvel-movies.wikia.com/wiki/Thor:_The_Dark_World

Social Networking

Their Twitter page:https://twitter.com/ThorMovies

Their Facebook page:https://www.facebook.com/Thor2.TheDarkWorldMovie

SoundtrackOwned by: Marvel Music

Exhibition

• Cinema release dates• How much money did it make?

Cinema release dates

How much money did it make?

Opening Weekend:USA:$85,737,841 10 November 20133,841 Screens110 days

UK:£8,668,172 3 November 2013510 Screens

Worldwide:$479.8 million(£287.46 million)

DVD release dates:

UK: February 24, 2014Australia: March 5, 2014

Technology

• Technology to consider in Thor 2:

• Black hole grenades: handheld bombs that turn into miniature black holes upon detonation.

• Illusion and mind control: Loki’s ability to be able to transform into other people and appear in different places.

• Bifrost Bridge: Heimdall stands guard over the Bifrost Bridge, a rainbow passage that connects to all of the Nine Realms.

• Mjolnir: Thor’s weapon of choice, Mjolnir is a one-handed hammer including flight, weather control, electricity manipulation, and energy absorption.

Additional FormatsThor: TDW – The Official Game App

IMAX

Tweets

November 2nd - chance to win prizes, download apps and promoting the red carpet event

November 3rd - promoting the red carpet

November 4th - four day countdown

November 4th - promoting the red carpet

November 4th - promoting the red carpet and TV shows on which the cast appear

November 5th- three day countdown

November 5th- promoting a TV show for an exclusive look at Thor

November 5th- chance to win prizes

November 6th- promoting TV show on which the cast appear

November 6th- two day countdown

November 7th- one day countdown

November 7th- brand new clips, previews and promoting purchase of other Marvel films

November 7th- midnight cinema promotion