three destroyers of differentiation in business
Post on 13-Jun-2015
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Three Destroyers !of Differentiation
from the book, “Create Distinction: !What to Do When ‘Great’ Isn’t Good Enough !
to Grow Your Business”!by Scott McKain
“THE PURPOSE OF ANY BUSINESS IS TO
PROFITABLY CREATE EXPERIENCES SO
COMPELLING TO THE CUSTOMER THAT LOYALTY
BECOMES ASSURED.”
“ALL BUSINESS IS SHOW BUSINESS!”
So then, WHY does everything seem the same?
+152% Internet access on mobile phones over the past 12 months.
Roy Morgan Research
Internet brings more and tougher competition directly to our customers
Individually, each Destroyer presents a significant challenge...
Collectively, they create a Collapse of Distinction
For FREE distinction workbook and more info:!
!http://ScottMcKain.com!
!http://ProjectDistinct.com!
!“Create Distinction” available
on Amazon
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