three ways to break into any lawn care market
Post on 16-Apr-2017
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3 Ways to Break Into ANY
Lawn Care MarketPresented by
At some point, these questions have likely popped into your head:Want to know a secret?
At some point, these questions have likely popped into your head:
You can break into ANY lawn care market you want.
Want to know a secret?
The key is finding the CRACKS in your market.
The key is finding the CRACKS in your market.
Every market has cracks.
The key is finding the CRACKS in your market.
Every market has cracks. And they’re all the same.
The market you want to bust into might be crowded.
The market you want to bust into might be crowded.
But know this: A crowded market means there’s money to earn.
The market you want to bust into might be crowded.
But know this: A crowded market means there’s money to earn.
If nobody wants into the market, it’s probably because there’s no money to be made there.
The market you want to bust into might be crowded.
But know this: A crowded market means there’s money to earn.
If nobody wants into the market, it’s probably because there’s no money to be made there.
Click here to learn more about finding your target market.
Once you’ve found your target market, you have two options:
Once you’ve found your target market, you have two options:
1. Blend into the crowd and be lost in it.
Once you’ve found your target market, you have two options:
1. Blend into the crowd and be lost in it.
2. Stand out and get business.
At some point, these questions have likely popped into your head:If you look like, talk like, and act like every lawn care company in
town, why would clients switch to your company?
At some point, these questions have likely popped into your head:
You need to stand out.
If you look like, talk like, and act like every lawn care company in town, why would clients switch to your company?
START WITH YOUR
MARKETING
START WITH YOUR
MARKETING
1. Sell the benefits, not the service.
START WITH YOUR
MARKETING
1. Sell the benefits, not the service.
2. Hang flyers and door hangers.
START WITH YOUR
MARKETING
1. Sell the benefits, not the service.
2. Hang flyers and door hangers.
3. Don’t buy a residential email list. Use an opt-in form on your website instead.
START WITH YOUR
MARKETING
1. Sell the benefits, not the service.
2. Hang flyers and door hangers.
3. Don’t buy a residential email list. Use an opt-in form on your website instead.
4. Ask for referrals.
START WITH YOUR
MARKETING
1. Sell the benefits, not the service.
2. Hang flyers and door hangers.
3. Don’t buy a residential email list. Use an opt-in form on your website instead.
4. Ask for referrals.
5. Get reviewed online.
START WITH YOUR
MARKETING
1. Sell the benefits, not the service.
2. Hang flyers and door hangers.
3. Don’t buy a residential email list. Use an opt-in form on your website instead.
4. Ask for referrals.
5. Get reviewed online.
6. Brush up on your website’s local SEO.
START WITH YOUR
MARKETING
1. Sell the benefits, not the service.
2. Hang flyers and door hangers.
3. Don’t buy a residential email list. Use an opt-in form on your website instead.
4. Ask for referrals.
5. Get reviewed online.
6. Brush up on your website’s local SEO.
7. Take advantage of Facebook.
START WITH YOUR
MARKETING
1. Sell the benefits, not the service.
2. Hang flyers and door hangers.
3. Don’t buy a residential email list. Use an opt-in form on your website instead.
4. Ask for referrals.
5. Get reviewed online.
6. Brush up on your website’s local SEO.
7. Take advantage of Facebook.
8. Change your uniforms and paint your trucks — and be BOLD about it.
START WITH YOUR
MARKETING
1. Sell the benefits, not the service.
2. Hang flyers and door hangers.
3. Don’t buy a residential email list. Use an opt-in form on your website instead.
4. Ask for referrals.
5. Get reviewed online.
6. Brush up on your website’s local SEO.
7. Take advantage of Facebook.
8. Change your uniforms and paint your trucks — and be BOLD about it.
Click here for more marketing tips.
NEXT, YOU NEED TO BUILD TRUST.
NEXT, YOU NEED TO BUILD TRUST.
You need to be better than the other guys.
NEXT, YOU NEED TO BUILD TRUST.
You need to be better than the other guys.
Your competitors have name recognition and consistency on their side. You need to disrupt that.
Make a Compelling Guarantee:
Make a Compelling Guarantee:
Make it so compelling, they have nothing to lose.
Make a Compelling Guarantee:
Make it so compelling, they have nothing to lose.
Be simple and bold: “If you have a problem, we’ll come back and fix it for free. You’ll love your lawn, guaranteed.”
Use Testimonials:
Use Testimonials:
The easiest sell is to someone who knows a current client.
Use Testimonials:
The easiest sell is to someone who knows a current client.
The second easiest is someone who hears from someone they don’t know that you’re amazing.
Use Testimonials:
The easiest sell is to someone who knows a current client.
The second easiest is someone who hears from someone they don’t know that you’re amazing.
• Offer to put the client in touch with another client.
Use Testimonials:
The easiest sell is to someone who knows a current client.
The second easiest is someone who hears from someone they don’t know that you’re amazing.
• Offer to put the client in touch with another client.
• Record a video of a client who thinks you do a great job.
When You Land Clients:
When You Land Clients:
• Provide a quality service at a reasonable price.
When You Land Clients:
• Provide a quality service at a reasonable price.
• Make your clients feel valued and cared for.
When You Land Clients:
• Provide a quality service at a reasonable price.
• Make your clients feel valued and cared for.
• Always give 110% on your first service for a client. An amazing first impression will forgive any later mistakes.
When You Land Clients:
• Provide a quality service at a reasonable price.
• Make your clients feel valued and cared for.
• Always give 110% on your first service for a client. An amazing first impression will forgive any later mistakes.
• Get to know your clients: Their names, what they want, what they hate, what they wish they had, etc.
When You Land Clients:
• Provide a quality service at a reasonable price.
• Make your clients feel valued and cared for.
• Always give 110% on your first service for a client. An amazing first impression will forgive any later mistakes.
• Get to know your clients: Their names, what they want, what they hate, what they wish they had, etc.
• Create relationships with your clients through excellent service.
When You Land Clients:
• Provide a quality service at a reasonable price.
• Make your clients feel valued and cared for.
• Always give 110% on your first service for a client. An amazing first impression will forgive any later mistakes.
• Get to know your clients: Their names, what they want, what they hate, what they wish they had, etc.
• Create relationships with your clients through excellent service.
• Send an occasional card thanking them for their patronage.
When You Land Clients:
• Provide a quality service at a reasonable price.
• Make your clients feel valued and cared for.
• Always give 110% on your first service for a client. An amazing first impression will forgive any later mistakes.
• Get to know your clients: Their names, what they want, what they hate, what they wish they had, etc.
• Create relationships with your clients through excellent service.
• Send an occasional card thanking them for their patronage.
• Clean up random trash without being asked.
When You Land Clients:
• Provide a quality service at a reasonable price.
• Make your clients feel valued and cared for.
• Always give 110% on your first service for a client. An amazing first impression will forgive any later mistakes.
• Get to know your clients: Their names, what they want, what they hate, what they wish they had, etc.
• Create relationships with your clients through excellent service.
• Send an occasional card thanking them for their patronage.
• Clean up random trash without being asked.
• Keep your commitments: Do what you say when you say you’ll do it.
Your Goal: Own the Neighborhood
Your Goal: Own the Neighborhood
Pick an area and own it.
Your Goal: Own the Neighborhood
Pick an area and own it.
Many companies become obsessed with getting ANY client, ANYWHERE. Don’t
spread yourself too thin.
Go for Density:
Go for Density:
Spend all your marketing money getting more business in one area.
Go for Density:
Spend all your marketing money getting more business in one area.
This keeps your costs down because you’re not driving an hour to do a 30-minute job.
Increase Your Visibility:
Increase Your Visibility:
People can only buy things they’re aware of.
Increase Your Visibility:
People can only buy things they’re aware of.
Make sure they’re aware of your business.
Increase Your Visibility:
People can only buy things they’re aware of.
Make sure they’re aware of your business.
This is how you become the name brand that everyone trusts.
Sell to Neighbors:
Sell to Neighbors:
After you mow a lawn, walk over to the neighbor’s door and knock.
Sell to Neighbors:
After you mow a lawn, walk over to the neighbor’s door and knock.
When they answer, simply point at the lawn you JUST finished and say, “Wouldn’t you want your lawn to look as good as that? I can do that.”
At some point, these questions have likely popped into your head:So, to review: The trick to breaking into any lawn care market is to stand out, create trust, and own an area.
At some point, these questions have likely popped into your head:
If you use these techniques in your business, you can secure clients in any market.
So, to review: The trick to breaking into any lawn care market is to stand out, create trust, and own an area.
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