tim pelling - "illogical design"
Post on 16-Jan-2017
121 Views
Preview:
TRANSCRIPT
Illogical DesignDesign for what’s needed
Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
“ ”I want something that just…works!
Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
“”
Human beings, despite what
we think are not logical
Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
“ ”I love my car
Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
“”
Understand the emotional
as well as the logical needs
Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
“ ”YES“ ”EYES
Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
Paths of convenience
Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
“”
Understand the practical as
well as the logical needs
Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
“”
So what’s the solution?
User testing
Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
“”
Test early….
…test often
Redberry / Illogical DesignDIGITAL ENTERTAINMENT, LEISURE & RETAIL
“”
Design for the logical,
expect the illogical
WE SHOULD STAY IN TOUCH
Marriott Weddings website hello@redberrydigital.com / www.redberrydigital.comDIGITAL ENTERTAINMENT, LEISURE & RETAIL
Redberry Digital 45-47 Duke Street Henley-on-Thames Oxfordshire RG9 1UR
Email: tim.pelling@redberrydigital.com
top related