tim presentation for b2b e-commerce
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The Impacts of Social Trust on Open and Closed B2B E-commerce:
A Europe-Based Study
Presenter: Tim ChengInstructor: Dr. Teresa HsuDate: April 20, 2015
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Qu, W. G., Pinsonneault, A., Tomiuk, D., Wang, S., & Liu, Y. (2014). The impacts of social trust on open and closed B2B e-commerce: A Europe-based study. Information & Management, 1-9.
Citation
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Studies show that firm ability in conducting transaction and collaboration with business partners over electronic channels can have a strategic impact on firm performance.
Background
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(C.W.Y. et al., 2011; M.R., 2004)
This study examines how social trust of a country affects firms’ use of open and closed B2B e-commerce.
Purpose of this study
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By committed relations, Yamagishi (2011)means that two partners in a relation refuse temptation of more profitable offers from outside and stay in their relationship with the same partner.
Literature Review
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H1a. The greater the social trust in a country in which a firm operates, the less likely the firm will use closed B2B e-commerce.
In such countries, managers often have a high level of trust of other firms and are willing to transact with new trading partners due to this high level of trust.
Literature Review
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H1b. The greater the social trust in a country in which a firm operates, the more likely the firm will use open B2B e-commerce.
Researchers propose that a firm's IT experience should facilitate the use of both open and closed B2B e-commerce.
Literature Review
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H2a. A firm's IT experience is positively associated with the use of closed B2B e-commerce.
H2b. A firm's IT experience is positively associated with the use of open B2B e-commerce.
This low willingness in closed B2B e-commerce should mitigate the positive association between IT experience and closed B2B e-commerce.
Literature Review
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H3a. The positive effect of IT experience on closed B2B e-commerce becomes weaker when the social trust of a country is higher.
Firms in country with high social trust are more willing to engage in open B2B e-commerce because open B2B e-commerce provides better trading partners to them(K. et al., 2006).
Literature Review
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H3b. The positive effect of IT experience on open B2B e-commerce becomes stronger when the social trust of a country is higher.
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EuropeanDecision Makers
27 countries
10,455 enterprises
E-business watch
EuropeanDecision Makers
29 countries
14,056 enterprises
E-business watch
Removing missing data
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Hypothesis Value Supported
H1a.The greater the social trust in a country in which a firm operates, the less likely the firm will use closed B2B e-commerce.
β=-0.23*p<0.05
H1b. The greater the social trust in a country in which a firm operates, the more likely the firm will use open B2B e-commerce.
β=0.34*p<0.01
Result
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Hypothesis Value Supported
H2a. A firm's IT experience is positively associated with the use of closed B2B e-commerce.
β=0.53**p<0.01
H2b. A firm's IT experience is positively associated with the use of open B2B e-commerce.
β=0.72**p<0.01
Result
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Hypothesis Value Supported
H3a. The positive effect of IT experience on closed B2B e-commerce becomes weaker when the social trust of a country is higher.
β=-0.13**
p<0.01
H3b. The positive effect of IT experience on open B2B e-commerce becomes stronger when the social trust of a country is higher.
β=0.02
Result
Research has suggested that open B2B e-commerce is the future direction of e-commerce due to its various advantages.
Conclusion
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Concluding those points, open and closed B2B e-commerce have different advantages and adopting in different situations. As a manager needs to consider the company’s characteristic with other enterprises.
Reflection
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