tim riley, warby parker // november 2014

@WARBYPARKER | @TMRLY

Hello, I’m Tim. Nice to meet you.

Designing the design process.

UX Design Dev Launch

Somewhat silo work approach. Unrealistically linear. No one 100% dedicated throughout. No solid testing strategy. Lengthy timelines. Not an optimal and scalable process.

How do we…

1. Learn as quickly as possible 2. Get products in front of users faster 3. Maintain quality and measure impact?

UX

DesignDev

UX

DesignDev

Business Owner Business Analyst Project Manager

More collaboration. Flexible workflow. Dedicated team members. Additional team members for support. Faster turnaround. Higher quality output at a pace that is scalable.

Once a problem has been defined, start understanding it with research.

Web analytics, log data. Survey results, customer behavior reports. Product strategy mix analysis. Customer phone calls, emails, live chats, social media. Retail experiences and shopping patterns. Data is everywhere.

Sketching Wireframes Prototypes.

User Testing.

Work through the problems with a few people before

100,000 see them.

A few devices

A few devices A few cameras

Refinements before A/B testing.

Rinse and repeat.

Mobile redesign.

6 week timeline. Entire shopping flow. Sketching/wireframing, prototyping, user testing. Fully designed, built and A/B tested. So how did we do?

Some revenue

Some more revenue

Lots more revenue

A ton more revenue

Mobile checkout redesign launched.

40% increase in conversion.

Some revenue

Some more revenue

Lots more revenue

A ton more revenue

Full redesigned shopping experience launched.

Design team (and others) can see a measurable impact. Customers have an improved shopping experience. Everybody is happy :)

@WARBYPARKER | @TMRLY