tim schneider manager, web services creative services, external relations university of alberta

Tim SchneiderManager, Web Services

Creative Services, External Relations

University of Alberta

Crisis Communicationson the Web

What could possibly go wrong?

fire

terroristtornado

active shooter

systems failureblizzard

bomb threat

riot

pandemic

computer compromise

road closures

expolosion

scandal

bad news

good news

media attention

You never know

Building your plan

•you can’t plan for everything

•starting point

•control what you know

•checklist

What we’ll cover

What we won’t cover

At the U of A

Keep the lines open

Go deep

PANDEMIC~40%

How deep: technology?

February 5, 2008Union University, Jackson,

Tennessee

uuemergency.blogspot.com

Remote access

What we plan for

Level 1

Browser

Level 2

Browser

Level 3Level 3

•Traffic spike

•This is all that matters

•Ongoing event

Level 3

April 16, 2007Virgina Tech

•9 minutes

•49 people shot

•32 dead

April 16, 2007Virgina Tech

•Normal day: ~15GB

•April 16: 432GB

April 16, 2007Virgina Tech

•Normal day: 193,258 Page Views

•April 16: 2,294,687 Page Views

What to plan for

•Speed

•Download

•Time to publish

•You could be anywhere

•Keep it simple

•Mobile devices

Refer everyone to website

www.ualberta.ca

Be very clear

Timestamp

What to do

Old vs. New information

Level 3 page

•Minimize external calls (.js, .css)

•Remove Google Analytics?

•Shutdown all other services on the server

•Provide mobile css

•~20Kb

Browser

Procedural

•Identify source that will provide the web updates

•One person should always remain connected

Other communication

tools

•Twitter

Other communication

tools

•Twitter

•Google Earth

Other communication

tools•Twitter

•Google Earth

•Facebook

•Blogger

•Other municipality sites

During the crisis

•Use your peers

•Screen shots

•Gather feedback

•New ideas

During the crisis

•Continuous updating

•Monitor services

•Log

During the crisis

• Monitor social media

• Twitter

• Youtube

• Flickr

• Digg

• Delicious

• Technorati

Monitoring Social Media

•search.twitter.com

•Tweetdeck?

•RSS

•Yahoo Pipes

•Google Alerts

•Google Reader

Worst case scenario

Preview Slideshow

After the Crisis

Tell your story

Test & Review

Questions

More info

•tim.schneider@ualberta.ca

•@timschneider

•http://www.uofaweb.ualberta.ca/rms/

•http://delicious.com/schneidertd/crisis