time-saving tools & techniques for realtors®

Time-Saving Tools

& Techniques for

REALTORS®

DAVID SPARK

david@sparkmediasolutions.com

Ways to Efficiently

Increase Your

Recognition

Without

Decreasing Service

Introduction

REALTOR® Struggles

Appointments

Travel

Juggling

Little free time

Timely client

communications

Pleasing

everyone

Positives we can

work with

There are inefficiencies in how we all operate that

can be improved using new tools and techniques

REALTOR® is filled with lots of

specific knowledge of their market

Multiple moments in the

day where there’s 2-10

minutes of free time

Huge percentage of business comes from referrals

Three areas to

focus improvement

Have a system in place to keep

in touch with your clients,

potentials, and past clients

When possible, shift inefficient

private communications to more

efficient public communications

Use tools to take best

advantage of those

moments of down time

1 2

3

Death by 1000

paper cuts

System to keep in

touch with clients,

potentials, and

past clients

MUST start using a CRM

Connect via Facebook and

LinkedIn for ambient intimacy

System to keep in

touch with clients,

potentials, and

past clients

Respond to LinkedIn

alerts of new jobs

Newsle for press mentions

in your social network

System to keep in

touch with clients,

potentials, and

past clients

Rapportive to know what’s

on their mind right now

Play games

System to keep in

touch with clients,

potentials, and

past clients

Nextdoor for hyperlocal news

Work past clients

Delight them with an anniversary card/gift

Help them with contractor information

Efficiency Tools

and Techniques

Turn off all non-personal alerts

Bluetooth keyboard for your phone and iPad

One page where you have speed

dials to all clients

Android users - Swiftkey or Swype

Use voice dictation – Dragon Dictate

Scheduling appointments with meetme.so

Use an efficient note taking tool

Evernote

OneNote

Efficiency Tools

and Techniques

Digital filing cabinet

Scan documents

Turn off paper billing

Capture receipts

Throw away manuals for their PDFs

Receive faxes via online service

Efficiency Tools

and Techniques

Create a paperless office

Automate financial information and

billing through Quicken or Quickbooks

Efficiency Tools

and Techniques

PhraseExpress for PC

aText or TextExpander for Mac

TextExpander touch for iOS

Efficiency Tools

and Techniques

Use an autofill text expanding macro tool

Anytime you repeat

information you've

written or said before

you're wasting time

Shift phone and email communications

to public communications

Shift from private

to public

communications

when appropriate ^

Shift from private

to public

communications

What do you keep repeating?

Blog a long email or conversation

Maintain a story list

Stop guessing, use Google Adwords

Shift from private

to public

communications

Easy to create and publish from phone

Post photos of homes and staging

Follow and repost other real estate tumblr blogs

Post opinions

Build library you can review with clients

If no blog, create a Tumblr blog

Yes, post listings, but don't make

it your only communications

Shift from private

to public

communications

Publish favorite contractors on

blog or Google Doc

Batch record a video series

Create custom easy to remember bit.ly

addresses for frequently shared documents

Save URLs in your text expander tool

Shift from private

to public

communications

Use your personal page, not

business Facebook page to connect

Pull yourself off of social

networks you're no longer using

Turn killer assets

into videos “What do you love about this neighborhood?”

“What does every new resident need to know

about this neighborhood?”

“What have you learned in your years living in

this neighborhood?”

Your homework Turn off all your alerts

Know your phone's camera - stills, videos, and upload

Get data entry tools - Swiftkey and keyboard

Top 5 things you keep repeating in conversation or in email

What we can do

Train your team of REALTORS®

on all of this

Produce neighborhood videos

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DAVID SPARK

sparkmediasolutions.com

Blog: sparkminute.com

david@sparkmediasolutions.com

415.794.9135

@dspark