tina - jic functions
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Essential Functions of the Essential Functions of the Joint Information CenterJoint Information Center
California Emergency Management AgencyCalifornia Emergency Management AgencyOffice of Media Relations and Public InformationOffice of Media Relations and Public Information
August 2010August 2010
The PIO MissionThe PIO Mission
To serve as liaison with To serve as liaison with the news media and the news media and
to facilitate an to facilitate an accurate and accurate and
consistent flow of consistent flow of public information to public information to
various various constituencies. constituencies.
PIO Functions = JIC FunctionsPIO Functions = JIC Functions
Essential Skills / Essential Essential Skills / Essential FunctionsFunctions
Crisis Communications and Crisis Communications and JIC Practices JIC Practices
Customer FocusCustomer Focus Joint Info CentersJoint Info Centers The Virtual JICThe Virtual JIC
Customer FocusCustomer Focus
ICS and Crisis CommunicationsICS and Crisis Communications
Building a JICBuilding a JIC
Lead PIO/JIC Manager
News DeskResearch and Writing
Desk
Rapid Response Information Flow
Media Liaison Desk
Admin. Support
Virtual JICWeb Support
Lead Public Information OfficerLead Public Information Officer
Appointed by Appointed by Incident Incident CommanderCommander
Usually from a Usually from a lead agencylead agency
Focuses on the Focuses on the big picturebig picture
JIC ManagerJIC Manager
Support the Lead Support the Lead PIO’s strategyPIO’s strategy
Maintain the flow of Maintain the flow of information information
Plan for staffing Plan for staffing needsneeds
News Desk UnitNews Desk Unit Primary Primary
Spokespersons Spokespersons Obtains Status Obtains Status
Reports from Incident Reports from Incident CommandCommand
Maintains Accurate Maintains Accurate Status BoardsStatus Boards
Does Media Does Media Monitoring Monitoring
Liaisons with other Liaisons with other PIOs and JICsPIOs and JICs
Research and Writing UnitResearch and Writing Unit
– Develops News Develops News Releases and Briefing Releases and Briefing sheetssheets
– Develop and maintain Develop and maintain the incident Web sitethe incident Web site
– Develop fact sheets, Develop fact sheets, brochures and brochures and publicationspublications
Media Liaison UnitMedia Liaison Unit
Assist visiting MediaAssist visiting Media
Plan Press ConferencesPlan Press Conferences– Order for speakersOrder for speakers– Speaking LanesSpeaking Lanes– The view/backdropThe view/backdrop
Schedule special media requests for staff interviewsSchedule special media requests for staff interviews
Rapid Response InformationRapid Response Information
Fact checking questionable reportsFact checking questionable reports From Media MonitoringFrom Media Monitoring Reporter CallsReporter Calls
– Arranging for breaking news/PIO coverageArranging for breaking news/PIO coverage Working with Field PIOsWorking with Field PIOs
Administration and Support UnitAdministration and Support Unit
Schedule PIO StaffSchedule PIO Staff Maintain JIC Maintain JIC
recordsrecords SuppliesSupplies Distribute materialsDistribute materials Status BoardsStatus Boards Support JIC Support JIC
ManagerManager
Virtual Joint Information CentersVirtual Joint Information Centers
Virtual JIC ToolsVirtual JIC Tools
Conference CallsConference Calls Email distribution listsEmail distribution lists PDAs/Web Enabled Devices PDAs/Web Enabled Devices Web Sites and toolsWeb Sites and tools Secure Portals, EOC SoftwareSecure Portals, EOC Software
Three Steps for Lead PIO Three Steps for Lead PIO (in ANY situation)(in ANY situation)
Assess Event (Assess Event (and resourcesand resources)) - Jurisdiction, time constraints, media needs- Jurisdiction, time constraints, media needs
2.2. Develop planDevelop plan - Early buy-in and strength of organizational - Early buy-in and strength of organizational
relationships is criticalrelationships is critical - Mentally prepare for contingencies- Mentally prepare for contingencies
3.3. Make assignmentsMake assignments - Based on resources and incident needs- Based on resources and incident needs - Let your team cover your bases- Let your team cover your bases
Three Steps for JIC TeamThree Steps for JIC Team
1.1. Work within the systemWork within the system- Respect the process developedRespect the process developed- Track system weaknesses and suggestions for Track system weaknesses and suggestions for
strengthening themstrengthening them
2.2. Complete your assignmentsComplete your assignments3.3. Look for ways to collaborateLook for ways to collaborate
- Joint logos, speakers, agency creditJoint logos, speakers, agency credit- Know when its just time to helpKnow when its just time to help
Tina Walker
Questions?Questions?
Contact InformationContact Information
Tina Walker, ChiefTina Walker, ChiefOffice of Media Relations and Public InformationOffice of Media Relations and Public Information
916-845-8456
tina.walker@calema.ca.govtina.walker@calema.ca.govor
tinamartinwalker@gmail.com
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