tinkering in the tool shed

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Tinkeringin the tool shed

“Using tools has been interpreted as a sign of

intelligence…”

http://rogerdavies.com

Tw?#@erPhoto by S Baker, published on Flickr

Creative Commons Attribution 2.0 Generic licence

I would rather be tied up to stakes in the Kalahari

Desert, have honey poured over me and red ants eat out my eyes than open a

Twitter account  Maureen Dowd, New York Times

21 April 2009

Twitter is great for watching uninformed

panics unfold live

xkcd webcomichttp://xkcd.com/574/

How the other half writes: in defence of

Twitterbldgblog.blogspot.com

Nonna tweets

Spark podcast – episode 67 – Feb 2009http://www.cbc.ca/spark

Twitter is good for…

• News & event updates• Reminders• Alerts• Links to external content• Learning• Word of mouth• New friends, connections & networks

Information flowsthrough people

Actual real conversations

Council website, March 2009

• 32,726 visits total• Twitter 11th top referrer

(social media 4th largest referrer group)

Australian government web traffic in perspective

Websites visited by Australians in July 2008as a percentage of all tracked websites

• Google 9.64%• Facebook 2.36%• All government sites 2.26%• Local government 0.15%

Source: Hitwise / eGOV AU

Mosman Readersmosmanreaders.net

Mosman Readers, April 2009

• 827 visits• 3,000 pageviews• 50+ members• referrers

1. mosman.nsw.gov.au (97)2. newsletters.mosman.nsw.gov.au (32)3. images.google.com (30) 4. twitter.com (28)

Cost

• Ning – USD $30 / month• Using our own domain name• Turning off Google Ads

• http://ning.com

Other white labelsocial networks

• http://grou.ps• http://crowdvine.com• http://kickapps.com

Mosman Eye

Or, ‘How to be Paul Hagon without knowing everything Paul Hagon does’

‘Active listening’

• What is our community saying?• ‘Continuous consultation’

• A great opportunity for Library services• Package it up and pass it on…• Archive it• Blog about it

dapper.net

dapper.net

Mosman Round Table

Greater expectations for online engagement

“one change is this website”

MOSPLAN discussion forum

Community Engagement Strategy

• Championed by Councillors• Informed by experience• Adopted 7 April 2009

• Visit mosmanroundtable.net/ces

Councillor Workshops

1. Brief intro to social media2. Blogging: A New Way To Lead DVD3. Case studies: Councillors using social

media4. Tools to publish, communicate &

converse5. Key considerations

a 15 minute documentary about usingthe internet to engage with communities

blogging: a new way to lead

civicsurf.org.uk

Good topics for staff workshops

• Working with Creative Commons content• Photos• Music

• Easy wins with simple web-based tools• IdeaScale.com• UserVoice.com• twtpoll.com

Mosman Libraryvs

Google

Mosman Libraryvs

Google

Mosman Libraryvs

That Search Engine

Goal

• Increase awareness of the Library’s electronic resources

Mosman Library vs

The Search Engine

• 5 rounds, 1 question per round• MosLib rep – our electronic resources• Google rep – only web search• Users vote on best answer

(PollDaddy)• Online event

http://mosmanlibraryblogs.com/challenge

NSW Local GovernmentWeb Network

• Why not join?http://lgwebnetwork.org

• Conference ‘We believe in community’ 20-21 August 2009

thank you

Links from this presentation available athttp://delicious.com/mosmanlibrary/risg2009

www.mosman.nsw.gov.auwebteam@mosman.nsw.gov.au

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