tips and guidelines for preparing conference posters
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Tips and Guidelines for Preparing Conference Posters
Graphic Media DesignCenter for Instructional Support
Office of Faculty Development & Academic Support
Some General Considerations
General Considerations
Physical poster parameters (usually provided by conference coordinators)• “Wall” display or free standing?– If wall mounted, size of surface area available?• How mounted? Pins? Velcro? • What do you need to provide?
– If free standing, size of table top or easel?
General Considerations
Other considerations• Will poster be exposed to elements?– May want to consider lamination?
• Is there a time limit on putting up and taking down poster?– May want to consider a one-piece design?
• Does poster have to travel?– How portable does your poster have to be?
General Considerations
Other considerations• Costs– What’s in your budget?
• Time– How much time do you have to prepare and print your
poster?
Anatomy of the Poster
Anatomy of the Poster
Most conference coordinators dictate/suggest what information is required for your poster• Title– Usually includes the author(s) and their affiliation;
sometimes addresses
• Abstract– Not always required– Should be set-off from the body of your poster
Anatomy of the Poster
• Body– Separate your ideas into manageable, flowing sections• Purpose/Aims• Introduction/Background• Methodology• Analysis/Results• Conclusion/Implications
Anatomy of the Poster
• Acknowledgements– Not always required although some grant funding
agencies require it– Should be set-off from the body of your poster
• Contact information– Not usually required but nice to have for networking
purposes and for questions from conference attendees– Should be set-off from the body of your poster
Editing Poster Content
Editing Poster Content
Poster Title• Your title should be as concise as possible, yet
include enough information to grab the attention of the viewer
• Refrain the use of “Dr.” unless MD; use PhD, EdD, etc.
Editing Poster ContentQuantitative Measures of Genetically Modified
Organisms (GMOs) and their Effects on Hawaiian Agriculture and Implications for Future Studies
Dr. Ima Farmer, PhDCollege of Tropical Agriculture and Human Resources
University of Hawai‘i
The Effects of GMOs in Hawai‘iIma Farmer, PhD
College of Tropical Agriculture and Human ResourcesUniversity of Hawai‘i
Editing Poster Content
Body• Whenever possible, organize your thoughts into– Bullet points– Charts and graphs– Flow charts– Diagrams, etc.
Editing Poster Content
FindingsNearly one-half of graphic designers (n=598, 49.8%) began losing their hair at age 20; over a quarter (n=322, 26.8%) lost their hair at age 30; and less than 7% (n=79, 6.5%) of the men lost their hair after the age of 50.
Hair Loss for Graphic Designers, by Age
.
FindingsHair Loss for Graphic Designers, by Age
Age N Percent
20 598 49.8
30 322 26.8
40 205 17.1
50 58 4.8
60 21 1.7
49.8%
17.1%26.8%
4.8% 1.7%0
100200300400500600700
20 yearsold
30 yearsold
40 yearsold
50 yearsold
60 yearsold
No. o
f Gra
phic
Artis
ts
Editing Poster Content
FindingsNearly one-half of graphic designers (n=598, 49.8%) began losing their hair at age 20; over a quarter (n=322, 26.8%) lost their hair at age 30; and less than 7% (n=79, 6.5%) of the men lost their hair after the age of 50.
Hair Loss for Graphic Designers, by Age
.
FindingsHair Loss for Graphic Designers, by Age
Age No. Percent
20 598 49.8
30 322 26.8
40 205 17.1
50 58 4.8
60 21 1.7
49.8%17.1%
26.8%
4.8% 1.7%20 years old
30 years old
40 years old
50 years old
60 years old
Editing Poster Content
ConclusionsThis project shows that men are more likely to choose blue as their favorite color than women; pigs are more likely to fly than other animals; children like broccoli more than any other vegetable; and graphic artists tend to have Obsessive Compulsive Disorders (OCD) compared other professionals.
Conclusions§ Men like blue§ Pigs can fly§ Children like broccoli§ Graphic artists have OCD
Typography
Typography 101
Serif fonts• Serif fonts have little “feet” and “caps” on the tip and
base of each letter.• Nearly all books, newspapers, and magazines use
a serif font. • It’s believed that serif fonts are easier to read. The
idea being that the serifs make the letters flow together, and subsequently easier on the eyes.
Typography 101
Examples of Serif fonts• Times Roman AaBbCcDdEeFfGg12345• Palatino AaBbCcDdEeFfGg12345• Garamond AaBbCcDdEeFfGg12345• Caslon AaBbCcDdEeFfGg12345
Typography 101
Sans serif fonts• As the name suggests, “sans serif” fonts are fonts
without serifs.• Sans-serif fonts are often used as a headline font• Some believe that serif fonts are good for
“readability” while sans-serif fonts are good for “legibility.”
Typography 101
Examples of San serif fonts• Arial Narrow AaBbCcDdEeFfGg12345• Helvetica AaBbCcDdEeFfGg12345• Century Gothic AaBbCcDdEeFfGg12345• Veranda AaBbCcDdEeFfGg12345
Typography 101
Other font types• “Typewriter” or fixed-width fonts
Courier AaBbCcDdEeFfGg12345Prestige Elite AaBbCcDdEeFfGg12345
• Script or handwriting fontsBrush Script AaBbCcDdEeFfGg12345Mistral AaBbCcDdEeFfGg12345Chancery AaBbCcDdEeFfGg12345
Typography 101
Most script or handwriting fonts should not be formatted in full uppercase:
Brush Script UHWO CampusMistral UHWO CampusChancery UHWO CampusEdwardian script UHWO Campus
“Old English” UHWO Campus
Typography 101
Basic font attributes• “Roman,” or “medium” face Arial• “Bold” face Arial bold• “Italic” face Arial italic
Typography 101
Basic font attributes• “Roman,” or “medium” face Arial• “Bold” face Arial bold• “Italic” face Arial italic• “Condensed” or “narrow” face Arial narrow• “Black” or “extra-bold” face Arial black• Combinations thereof… e.g., Arial bold italic
Typography 101
Type size• Measured in points (pt)• 72 points = 1 inch (.9936)– The height (cap height) of different type fonts vary
slightly
• Use a type size that can be easily read 3–5 feet away from your poster
• Keep type size consistent
Typography 101
Generally acceptable use of fonts for emphasis• Underscored text (“old-school,” not used often)
Our findings show that blood is thicker than water.
• Full uppercase text* (“old school,” not used often except in headings)Our findings show that BLOOD IS THICKER than water.
*By modern standards, full uppercase text (e.g., in e-mail correspondence) is equivalent to someone shouting
Typography 101
Generally acceptable use of fonts for emphasis• Italicized text (most commonly used)
Our findings show that blood is thicker than water.
• Bold and italicized text (not commonly used; should not be used for titles of books and publications)Our findings show that blood is thicker than water.
• Do not bold, capitalize, italicize and underscoreOur findings show that BLOOD IS THICKER than water.
Typography 101Hawaiian diacritical marks• ‘Okina (glottal stop)– ‘ (do not use the “ ` ” key)• Open single quote (for Mac users: alt/option + end-bracket)*
• Kahakō (macron over vowels)– Ā ā, Ē ē, Ī ī, Ō ō, Ū ū• (for Mac users: alt/option + vowel if font base has macrons)*
*When using the Hawaiian keyboard or extended US keyboard
Typography 101
Resources
Typography 101
Resources on the web• www.wehewehe.org• www.lexilogos.com/keyboard/hawaiian/htm– Use online key board to typeset Hawaiian words• Copy/paste into document
Using Photographs and Illustrations
Photographs
• Common file formats: *.jpg, *.tif, *.gif, *.png• Makes sure images have enough enough resolution
at final print size– Ideally, at least 300 dpi/ppi at full print size– Generally, web-based images will not print well• Usually only 72 dpi and use for on-screen
Photographs
Illustrations
• Common file formats: *.eps, *.gif, *.dxf, *.pdf• Line drawings, if possible, should be vector-based,
i.e., created with a drawing application
IllustrationsVector-based Pixel-based
49.8%17.1%
26.8%
4.8% 1.7%
20 years old
30 years old
40 years old
50 years old
60 years old
Photos and Illustrations
Keep your photographs and illustrations in the correct proportions• Hold the “shift” key while resizing
UH Logos & Trademarks
• UH Communications Office(formerly Office of External Affairs & University Relations)– Graphic Standards Manual
(The “How to use” and “Do’s and Don’ts”)– Print Quality Official UH Logos and Seals
https://www.hawaii.edu/offices/communications/standards/graphics-standards/
UH Logos & Trademarks
Use for any material that reflects UH’s mission, including printed materials and presentations
Use for formal applications, e.g., diplomas, presidential letters
UH Logos & Trademarks
Old UHM Logo For use by UHM Athletics
UH Logos & Trademarks
• UH Communications Office discourages the use of individual college, school and department logos
• If you must use your college/school logo, always use in conjunction with the official UH logo
Using Color
Using Color
“Cool” colors• blues, greens tend to be “calmer”– green is popular since it is UHM’s color
“Warm” colors• reds, oranges tend to be “louder”– studies have shown words typeset is red tend to agitate
readersDo not use “Neon” colors
Using Color
Color contrast• The highest contrast for legibility is black text on
white background (and visa versa)• When coloring type, choose a color that has a high
contrast with the background and can be easily read– suggest that only headings, bullets, borders be colored;
main textual material should remain black
Using Color
• How well can you read this?• How well can you read this?• How well can you read this?• How well can you read this?• How well can you read this?• How well can you read this?
Using Color
Color sensitivity• Refrain from color combinations that may connote
something other than the topic of your poster– Orange and black = Halloween– Red and green = Christmas– Lavender and pink = Juvenile?
Using Color
Color backgrounds• Not recommended• But if you want/must…– Use a subtle light tint– Refrain from using busy patterns– If using a photograph, make sure it is light enough that it
does not interfere with the text
Using Color
Color backgrounds + Contrast + Color sensitivity• Most see this:
Christmas Around the World• Color blind people see this:
Christmas Around the World
Using Color
What computer software should I use?
What computer software should I use?
The software you know the best.
Computer ApplicationsAdobe Creative suite• Indesign• Illustrator• Photoshop
Microsoft suite• MS Word• Powerpoint• Excel
Computer ApplicationsAdobe Indesign• Layout program• Handles type well• Integrates files from other
applications well
Detractors:
• Extremely high learning curve
• Costs: requires monthly subscription (various pricing schedules: $20/month for 1 year or up to $600/year for the complete Adobe Suite).
Computer ApplicationsAdobe Illustrator• Vector-based drawing
program• Handles type “relatively”
well• Integrates files from other
applications well
Detractors:
• Extremely high learning curve
• Monthly subscription
Computer ApplicationsAdobe Photoshop• Photo manipulating
program
Detractors:
• Requires a high-level processing computer
• Extremely large file size• Extremely high learning
curve• Monthly subscription• Not recommended
Computer ApplicationsMS Word• Word processing program• Integrates files from other
applications
Detractors:
• Largest formatted page size is 22" x 22"
• Page format must be proportionately scaled
Computer ApplicationsPowerpoint• Presentation program• Integrates files from other
applications• Includes graphing and
charting applications• Probably the highest
recommended amongst Microsoft suite
Detractors:
• Handles type marginally• Most “auto” features need to
be turned off, e.g., “shrink to fit text”
• Difficult to align/scale objects• Too many “bells & whistles”• Largest formatted page size
is 56" x 56"
Computer ApplicationsExcel• Database program• Integrates files from other
applications• Includes graphing and
charting applications
Detractors:
• Handles type poorly• Most “auto” features need
to be turned off, e.g., “shrink to fit text”
Computer ApplicationsApple/Macintosh users:• Pages• Numbers• Keynote
• Free or low cost ($20) to Macintosh/Apple owners
Computer ApplicationsPages• Word processing program
similar to MS WordKeynote• Presentation program,
similar to MS PowerpointNumbers• Database program, similar
to MS Excel
Laying-out Your Poster
Using Paper as a Guide8.5”x11” Sheet (Letter size)• In portrait, the letter size
sheet gives a column of approximately 9.5" wide (with .5" margins)
• Length can be extended by using an 8.5"x14"(Legal size) sheet
• Or…extend by tiling
• In landscape, the letter size sheet gives a column of approximately 12" wide (with .5" margins)
• Length can be extended by using an 11"x17"(Tabloid size) sheet
• Or…extend by tiling
Table Top Posters
Dividing Your Poster
Dividing Your Poster
Dividing Your Poster
All-In-One Poster Printing
Call printing vendors in advance– Availability of finished print size– Production time– Costs– Acceptable file formats• Most recommend/require a pdf file• If the file needs to be enlarged, specify the percentage and
finished print size• Recommend a reduced size print accompany order
Printing Enlargement ScaleFinished Page Size in Enlargement
Poster Size Powerpoint & Word When Printing36" x 48" 36" x 48" 100%36" x 56" 36" x 56" 100%36" x 60" 18" x 30" 200%36" x 72" 18" x 36" 200%48" x 56" 48" x 56" 100%48" x 60" 24" x 30" 200%48" x 72" 24" x 36" 200%48" x 84" 24" x 42" 200%48" x 96" 24" x 48" 200%
Poster Printing Resources
Campus Center Marketing & Graphics• www.hawaii.edu/campuscenter/services/mg.html
CRDG Marketing & Publication Services (MaPS)• www.manoa.hawaii.edu/crdg/curriculum-
materials/maps/
Poster Printing Resources
FedEx/Kinko• www.fedex.com/us/office/sign-banner-printing.html
Electric Pencil / Honblue• www.ephawaii.com
Check the Yellow Pages or Google for more….
Suggested ReadingsBeamish, A.J., J. Ansell, J.J. Foster, K.A. Foster, and R.J. Egan. 2014. Poster
exhibitions at conferences: are we doing it properly? Journal of Surgical EducationDOI: 10.1016/j.jsurg.2014.08.011.
Bell, C., E.G. Buckley, P. Evans, and G. Lloyd-Jones. 2006. An evaluation of digital,split-site and traditional formats in conference poster sessions. Medical Teacher28(2):175-179.
Briggs, D.J. 2009. A practical guide to designing a poster for presentation. NursingStandard 23(34):35-39.
Campbell, R.S. 2004. How to present, summarize, and defend your poster at themeeting. Respiratory Care 49(10):1217-1221.
Day, R.A. and B. Gastel. 2011. How to write and publish a scientific paper. 7th ed.Greenwood, Santa Barbara, CA.
Suggested ReadingsDriskill, L.P. 2010. Optimize your conference poster's impact. Chemical Engineering
Progress 43-48.Ellerbee, S.M. 2006. Posters with an artistic flair. Nurse Educator 31(4):166-169.Hamilton, C.W. 2008. At a glance: a stepwise approach to successful poster
presentations. CHEST Journal 134(2):457-459.Hardicre, J., P. Devitt, and J. Coad. 2007. Ten steps to successful poster presentation.
British Journal of Nursing 16(7):398-401.Kaimal, S. and D.M. Thappa. 2010. The art and science of medical poster presentation.
Indian Journal of Dermatology, Venereology, and Leprology 76(6):718-720.Kobayashi, K. D. and K. Perez. 2015. A scientific poster is not a scientific article.
2015 Hawaii International Conference on Education-ConferenceProceedings, p. 1520-1530.
Suggested ReadingsLarive, C.K. and E. Bulska. 2006. Tips for effective poster presentations. Analytical and
Bioanalytical Chemistry 385(8):1347-1349.Mitrany, D. 2005. Creating effective poster presentations: the editor's role. Science
Editor 28(4):114-116.Van Dalen, J., H. Gubbels, C. Engel, and K. Mfenyana. 2002. Effective poster design.
Education for Health 15(1):79-83.Whimster, W.F. 1989. Wanted: reader friendly posters. BMJ: British Medical Journal
298(6669):274.
When all else fails…
Call or email CISGraphic Media Design
956-8075
Mark Nakamuramarkn@hawaii.edu
Marween Yaginmarween@hawaii.edu
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