tips for android publishing in china
Post on 28-Jan-2015
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Your Monetization Partner for:
Private and Confidential | Copyright of Stream Media Pte Ltd, Singapore
About Us – Stream Media
Your Monetization Partner for:
Private and Confidential | Copyright of Stream Media Pte Ltd, Singapore
Zi Yong is also the founder of CodeAndroid, Android developer group for Singapore, Malaysia, Indonesia and Thailand
Mobile phone is the most popular device in the world. 4.6 billion mobile subscribers!
Stream Media is founded in 2009 by Chua Zi Yong
Our Vision: To connect the world’s goods and services via mobile
Your Monetization Partner for:
Private and Confidential | Copyright of Stream Media Pte Ltd, Singapore
Stream Media is invested by
Today we are a team of 16
Your Monetization Partner for:
Private and Confidential | Copyright of Stream Media Pte Ltd, Singapore
Our main product
MoVend seeks to your be de facto platform for monetization on mobile
In-app payments to local payment in more than 38 countriesContent delivery platform for digital content Distribution for Android apps to localized channels in Asia
Your Monetization Partner for:
Private and Confidential | Copyright of Stream Media Pte Ltd, Singapore
• In-app billing and content delivery platform for digital content
Able to charge users worldwide – using payment methods they are familiar with
Turn-key integration with cloud services to handle content delivery, security and user management
Operator billing with 110+ operators in 38 countries
Your Monetization Partner for:
Private and Confidential | Copyright of Stream Media Pte Ltd, Singapore
Published more than 700 Android games in Asia Pacific through operator, handset manufacturers and social networks to more than 30 million Android handsets
Clients
Partners
• Distribution for Android apps to localized channels in Asia
Your Monetization Partner for:
Private and Confidential | Copyright of Stream Media Pte Ltd, Singapore
3 Quick Tips about China Apps Market
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1. Business Model that Works – Advertising or In-App Payments
• All or nothing – Free is the only viable way to get notice and downloads
• Piracy – It is extremely easy for you app to get hacked and pirated*
• Micro-transactions – Users are willing to pay, proven many years before by game companies like Lakoo and WiStone
* MoVend has a piracy and data security solution in-built
Your Monetization Partner for:
Private and Confidential | Copyright of Stream Media Pte Ltd, Singapore
2. Distribution is complex
• 3rd party app stores are extremely viable in China
• Specific to regions or networks where they market apps to their users
• Fragmentation will continue – operators and OEMs are got into the game relatively late
• For app developers, find a partner who can help you
Your Monetization Partner for:
Private and Confidential | Copyright of Stream Media Pte Ltd, Singapore
3. Know your customers
• Devices in China are relatively different – majority are lower end devices with less resolution screen and processing power
• J2ME is still big, but Android growth has already exploded
• Consider the platform and device requirements (e.g. scale down graphics and processing requirements)
Your Monetization Partner for:
Private and Confidential | Copyright of Stream Media Pte Ltd, Singapore
For partnership opportunities & sales discussions:Chua Zi YongCEO+65 9794 1280sales@movend.com blog.movend.co
m
MoVend
@getMoVend
Ask us: how we market your app, how we make you money
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