tips for aspiring media entrepreneurs
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Tips for Aspiring Media Entrepreneurs
Rachele Kanigel
San Francisco State University
rkanigel@gmail.com
@JourProf
Where journalists used to get jobs
Where journalists get jobs today
Founded 2003
Where journalists get jobs today
Founded 2003
Founded 2006
Where journalists get jobs today
Founded 2003
Founded 2006
Founded 2013
Where journalists get jobs today
Founded 2003
Founded 2006
Founded 2013
Founded 2013
Freelance
Or…
…they start their own
companies!
7 Traits of successful entrepreneurs
Tenacity
7 Traits of successful entrepreneurs
Tenacity
Passion
7 Traits of successful entrepreneurs
Tenacity
Passion
Tolerance for risk
7 Traits of successful entrepreneurs
Tenacity
Passion
Tolerance for risk
Vision
7 Traits of successful entrepreneurs
Tenacity
Passion
Tolerance for risk
Vision
Self-belief
7 Traits of successful entrepreneurs
Tenacity
Passion
Tolerance for risk
Vision
Self-belief
Flexibility
7 Traits of successful entrepreneurs
Tenacity
Passion
Tolerance for risk
Vision
Self-belief
Flexibility
Ability to break rules
The drunken walk of the entrepreneur
Ideate
The drunken walk of the entrepreneur
Ideate
Plan
The drunken walk of the entrepreneur
Ideate
Plan
Experiment
The drunken walk of the entrepreneur
Ideate
Plan
Experiment
Fail fast
The drunken walk of the entrepreneur
Ideate
Plan
Experiment
Fail fast
Pivot
The drunken walk of the entrepreneur
Ideate
Plan
Experiment
Fail fast
Pivot
Pitch
The drunken walk of the entrepreneur
Ideate
Plan
Experiment
Fail fast
Pivot
Pitch
Network
The scenario
An investor offers you $5 million to
come up with a new media
business. It must be:
Innovative
Geared toward millennials
Engaging to readers
Profitable within 5 years
Pitch
30 to 60 seconds
Clear, concise
Confident
Persuasive
Opportunities
Newschallenge.org
Opportunities
ohio.edu/scrippscollege
/innovationchallenge/
Opportunities
Matter.vc
Opportunities
unityjournalists.org/
newu/
Opportunities
ycombinator.com/
Questions?
Contact
Rachele Kanigel
Associate professor of journalism
San Francisco State University
@JourProf
rkanigel@gmail.com
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