tips to grow your business with local seo

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Drive Your Business with LocalSEO Best Practices

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● About eZdia● Best practices to manage your local SEO strategy● Challenges faced while creating and executing a successful local SEO

strategy● How eZdia is helping world’s largest internet retailers to realize their

vision of creating a top-notch local SEO strategy● Key Takeaways

In This Webinar

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About the Speakers

Padmini is a marketer, a mom and a musician (the 3Ms). She loves to read about new and emerging technology. She has successfully led marketing initiatives for mobile, cloud, semiconductor and now, eCommerce. In her last position as a marketing head for a mobile company, she helped the company triple their revenue in less than 3 years. She has several marketing publications and her case study on Infosys and the challenge of global branding was published by the Harvard Business Review.

Dharmendra Tripathi, Digital Marketing Manager, eZdiaPadmini Murthy, Director of Marketing, eZdia

With a master’s degree in business administration/technology marketing, He is an Internet Marketing Specialist on the eZdia marketing team, with more than 10+ years of experience working in digital marketing, specializing in SEO, marketing & brand building, paid advertising and social media management. Dharam currently lives in New Delhi, India.

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Redefining Content Creation and Enrichment for the Enterprise

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Brands That Trust Us

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Powered by the Enterprise Content Platform

Features– Configurable Roles– Speedy Onboarding– Custom Workflows– Custom Integrations– Content Intelligence– Responsive Solutions

A Complete Tool for Content Project Experts

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What is Local SEO?

“Local SEO is the optimization process for the local results in search engines and it’s focused on providing results that are relevant to a searcher and based on their current location. So, improving and increasing the traffic from local search queries with a geographic intent, is what we call Local SEO.”

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Generic Local Search Query without Location Details

- “Hotels near me”

Snapshot is showing the search result on Google

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Location Based Search Query

- “Hospitals in Miami Beach”

Snapshot is showing the search result on Google

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Best Practices Guide to Local SEO

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Local SEO Best Practices

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#1 Keyword Research and TargetingConduct the basic keyword research-Choose the right filters and settings

-Use Google keyword planner for local keyword research

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Analyze the Search Results

-Targeted keyword is showing the local search results or not

-How the local results are appearing

#1 Keyword Research and Targeting

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#1 Keyword Research and Targeting

Evaluate Local Listing Competition

Less Reviews = Less Competition = More Chances of Winning

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#2 Website Content Optimization

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You could see a lot of sales by building in SEO Friendly URL’s

Big opportunity adding Location Based Keywords into your writing process

Adding 200-255 words of descriptive content will attract Google, increase authority and quality rankings and move this product higher in Search rank.

#2 Website Content Optimization

H1/H2 Optimization

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#3 Site Onpage Optimization

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#3 Site Onpage Optimization

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#4 Local Business Directories Listing

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#5 Google Maps business listing

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#6 Managing Customer Reviews

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#7 Social Profiles Management

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Local SEO Facts

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Challenges

➢ Local based pages were absent ➢ Location information/know-how and content density around specific neighborhoods was weak➢ Town and city pages mismatch required accurate mapping, otherwise it was misleading.➢ Not much visibility in search engines

eZdia’s SEO Approach

➢ Specific city targeting and research based on specific criteria. Created complete cities, sub cities and towns list➢ Created and managed the content by optimizing the pages and doing the right keyword research➢ Complete site and competitive analysis of the site including off page and on page optimization

Results

➢ Drastic improvement in search rankings on Google and other search engines➢ Local listings established for some of their keywords➢ Huge improvement in traffic and conversions from optimization strategy

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Q&A

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