tips & toes nail studio - case study

ABOUT THE BRAND• Established in 1961, the Shingar Group has over the last 48

years been at the cutting edge of the cosmetics Industry in India.

• Tips & Toes has established itself as a brand leader in the traditional cosmetic segment.

• Tips & Toes has its presence in many countries worldwide. One of the main reasons as to why the products are so famous even outside of in India are because the company develops country specific shades and formulations that are in accordance to customer preferences.

• With the strong base in India and its growing popularity in other regions, Shingar Group now aims to spread globally in the world of cosmetics.

To introducean interactive

application

Selection of Nail Color

according to skin tones

Drive awareness

of Nail Enamel Colors

IncreaseFan

Engagement& Interaction

THE OBJECTIVE

1 2 3 4

TWO FOLD APPROACH to achieve the objectives

THE STRATEGY

Tackle the objectives using a creative strategy

Create Top of Mind RecallUse visuals to attract fans & followers

THE EXECUTIONThe Pre-like page was formed in order to generate awareness about the Nail

Studiovia Facebook

Promotional posts were update on the page in order to promote the Nail App further.

on FacebookPossible organic fans were reached on Facebook,

which made the app go viralThe Nail Studio App is an interactive app built in

order to generate higher engagement on the page.

THE EXECUTION

Users can select a skin tone in accordance to their preference. (5 different skin tones) on

Facebook

APPLICATION MECHANISM

There are around 43 Nail Enamel Shades the user can try out.

THE EXECUTION

NEW ORGANIC FANS 400

TOTAL VISITS ON THE TAB APP 500+

AVG. REACHED OUT TO 15,000

TOTAL VISITS ON THE PAGE 300 +

TOTAL VISITS VIA BITLY LINKS 100

THE RESULT

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