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IPTV TRENDS
Daniel Medina Salgado
November, 13th 2009
Agenda
1. GOALS
2. WHAT IS IPTV?
3. IPTV MARKET WORLDWIDE
4. TRENDS
5. THE FUTURE AND BEYOND
Copyright © 2009 Alcatel-Lucent. All rights reserved. XXXXX3 | Jornada en la Cátedra Alcatel-Lucent | Noviembre 2009
GOALS
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GOALS
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GOALS!!
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GOALS!!
SOMETIMES, THE GREATEST
ACHIEVEMENTS CAN BE
UNEXPECTEDLY CLOSE TO HOME...
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GOALS!!
SOMETIMES, THE GREATEST
ACHIEVEMENTS CAN BE
UNEXPECTEDLY CLOSE TO HOME...
To show the IPTV Technology State of the Art and its evolution forecast in relation with a team who is leading from Madrid worldwide activities in the
field and leading the most recent progresses
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WHAT IS IPTV?
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WHAT IS IPTV?
Yet another try to mix two things?
But..., where does it come from?
Tier 1 TELCO operators often are guided by two main intentions:
Include enhanced services that can increase their revenues per user (ARPU).
Reuse as much as possible their existing infrastructure for this.
In this context, at the end of last century, live TV and other video features seemed to be a nice option to be included in the new broadband services portfolio for Internet access users.
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TRADITIONAL IPTV SCHEMA
DRM
VOD
Othercomponents
EPG
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IPTV vs Internet TV
Another important conflict that is present:
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IPTV vs Internet TV
Another important conflict that is present:
Historically TELCO Operators preferred to keep the value close to their existing infrastructures.
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IPTV vs Internet TV
Another important conflict that is present :
Historically TELCO Operators preferred to keep the value close to their existing infrastructures.
But other players usually wanted to keep the value outside this closed “walled garden”.
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IPTV MARKET WORLDWIDE
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IPTV MARKET WORLDWIDE
Copyright © 2009 Alcatel-Lucent. All rights reserved. XXXXX16 | Jornada en la Cátedra Alcatel-Lucent | Noviembre 2009
THE ALCATEL LUCENT REFERENCE ECOSYSTEM
Video Head End IPTV platform
Servers&
Storage
Networking
Service Platform
IMS
Optical Transport
GenericCapabilities
Service & Business
Management
ApplicationsDigital Home
Access Network Broadband Services Aggregation
Broadband Services RoutingSecurity
Test &Monitoring
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WHERE ARE WE?
Alcatel-Lucent WORLD LEADER
in middleware suscribers
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BUT... WHERE ARE WE?
Madrid Site:
SW Development
E2E Testing
Business Development
Chennai Site:
SW Development
Testing
San Petersburg Site:
SW Development
Testing
Shanghai Site:
SW Development
Testing
Maidenhead Site:
Business Development
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AND MIVIEWTV?
Madrid Site:
SW Development
E2E Testing
Business Development
Chennai Site:
SW Development
Testing
San Petersburg Site:
SW Development
Testing
Shanghai Site:
SW Development
Testing
Maidenhead Site:
Business Development
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TRENDS
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USER BEHAVIOUR
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Multimedia Content Delivery Opportunities for the Service Provider
5h
“Span of Attention” Number of users(2009-2012, Millions)
Monetizationopportunity*
Applicationenablement
2.5h to 4.5h
1h
10040
1500 300
20010
1500 150
3500 1400
IPTV
Smartphones& netbooks
Portals
Apps Store
OpenInternet
Digitalhome
1500 650
Maximum revenue potential for Service Provider occurs via Application Enabling
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Multimedia Consumption “Span of Attention” Study:Time Spent using Communications and Media Services
Source: CRE - Council of Research Excellence –
Study released March 2009 (figures include concurrent
media exposure)
Total Hours per Day of Exposure, by Screen & App & Age
TV and, increasingly, web (video) content dominate user multimedia ‘attention’ –Mobile video usage is still nascent…
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36%30.4%20%49.7%30.9%% of users
1.5%
1%
YouTube
4%
Social network access
2.6%4.6%All phones
Google Maps
Mobile videoiPhone
Source: MMetrics, March 2008
Experimenting with new applications
10.4%11.9%12.1%% Time spent2.5%
Music
2.8%2.4%All phones
eMailInternet iPhone
Source: iSuppli, April 2008
Increasing time spent on communication experiences
Dominance of Mobile video usage on Smartphones (>30% of users)
Multimedia Consumption “Span of Attention”: The Role of Smartphones/iPhones
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Another view:Content Providers + Consumers Goals = Service Provider Capabilities
Maximize ReachReduce delivery costSecure, Easy, QoS Guaranteed Delivery (discourages/fights content piracy)
Anytime access to mediaAnyscreen access to mediaQuick, easy access to mediaPremium Quality of Experience
Intersection of consumer and ACP goals are optimally solved by Service Providers - 3 screen access to 10s of Millions of subscribers, with network
QoS awareness control
Content Providers (ACPs)
Consumers
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MIVIEWTV, OUR PRODUCT, A GOOD EXAMPLE
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IPTV LifecycleA necessary move to Next Gen IPTV2.0
Time
Prof
itabi
lity
Build Scale Monetize Optimize & Sustain
Basic SD Live TV, VoD
Interactive AdsPVR Services
HD Introduction
Break Through UsabilityPersonalized Content
AdvertisingEnable new applications
FCC/RTP-Ret
GrowthOTT Contents &
ApplicationsEnhanced operations
Hybrid NetworksMulti-screen
Get it Work
Grow footprint Commercial
Push Enrich Services Capture & Retain
Differentiate
Diversify Revenues Extend Reach Reduce TCO
TechnologyR5.x R6.0 R6.x1.0
R5.x2.0
5.x 6.0 6.1
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CompetitorxDSL
DRMOTTapp
?
DRM
VOD
IPTVnetwork
Othercomponents
EPG
OTTappDRM
VOD
VOD
MiViewTVACP layer
ClientAPI
TelefónicaxDSL
HTTP VOD
Live TV
An integrated business proposal
Live TV
DVB-S/T
Live TV
Mobile
Network
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MiViewTV: one product for four markets
•Premium: FTTH ( > 10 Mb)
• Full HD Experience
• MultiRoom and Content Sharing
•Basic QoS: DSL lines (3-9 Mb)
•BTV, VoD, CatchUP TV
•Interactive Advertising
•Single STB IPTV +
•Hybrid DTT / Satellite
•Massive: OTT ( < 3 Mb )
•VoD using Download & Play
•BTV through DTT / Satellite
•Interactive Applications
•Multiscreen: MobileTV, PC
•Mobile Remote management
•Mobile Video access
•PC client
IPTVDVB-C
DVB-TDVB-S
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Advantages of integrated model
One consistent and recognizable user experience
Integrated Management
CAPEX and OPEX savings
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➔ Easy affordance to all available services and offerings.
➔ Improved TV experience, closer to TV evolution than to Internet navigation.
➔ Goal oriented rather function oriented system.
➔ Intuitive user experience and consistent visual language substituting text when possible.
➔ Easy navigation and a simplified structure, regardless of the amount of content.
Usability design goals
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Adobe Flash as better, more open application engine
Adobe Flash Lite is #1 rich media engine in the industry
99.3 % of all Internet uses has Adobe in their computers
Around 2M Flash developers in the world (2004)
Increasing adoption in CE devices and mobile
Adobe Flash combines maturity, high performance and availability
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Operational
•Easy and robust
• IAE
• OPCH
• …
MiViewTV adaptation – Flexible and reliable
SDK environ.•Development
•Testing
•Validation
•Deployment
Integration/CDE•Dedicated CDE
•STB customiz.
•OSS/BSS Interfaces
Extended SDK concept Integrated approach
MiViewTV 6.0. Adaptation: SDK & more
Skin
•Easy
•Graphical assets
Operators Third party providers
Development
•API’s
•Third party interfaces
Creativity area
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Leverage MiViewTV to address other new business opportunities SDE: Extend IPTV Service through third parties applications
Platform enablersMvTV
VOD PVR BTVIPTV
Third Partybackend
Third Party applications
Entertainment
Banking
Street map
Shops
SDE
Applications through SDK
TP Interfaces
OtherHome
Services
MiViewTV 6.0 Flash SDK offers an open Application Development framework to build external flash applications
SDK feature includes:
Documented API, with software libraries to enable Integration of third party Flash applications
Documented capabilities for customization of MiViewTV UI graphical resources
Test & Development environment
IPTV is the perfect framework for TP interactive applications
The SDE covers the whole lifecycle of interactive applications,
It brings to SP the opportunity of attract TP to IPTV echosystem
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TRENDS IN THE BUSINESS GUIDE OUR PRODUCT EVOLUTION
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And we can focus in four ...
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ACP Service overview
MiViewTV ACP
MiViewTV 6.0
5910 VSVoD Imagenio(RTSP/UDP)
TELCO
Network
Imagenio STB
DRM
ADSLNetwork
Customers profiles
Application structure interactive editor
Mediabox Mutimedia Device(RFQ Vendor 1)
ALU DRM client
Mediabox OTT Application
MiViewTVc
Authentication
Session control
Auto-provisioning
Billing dataAudience metering
ALU DRM client
DRM related data
VoD content metadata
TCP/HTTP
UDP
ALU DRM client
VoD Content(MPEG2-TS:
MPEG2 o H.264)
5910 VSConcurrent MH-4500
(SW ver 11.10)
Other core IPTV components
Mediabox Mutimedia Device(RFQ Vendor 2)
Mediabox OTT Application
Customer back-office
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ACP Service overview
MiViewTV ACP
MiViewTV 6.0
5910 VSVoD Imagenio(RTSP/UDP)
TELCO
Network
Imagenio STB
DRM
ADSLNetwork
Customers profiles
Application structure interactive editor
Mediabox Mutimedia Device(RFQ Vendor 1)
ALU DRM client
Mediabox OTT Application
MiViewTVc
Authentication
Session control
Auto-provisioning
Billing dataAudience metering
ALU DRM client
DRM related data
VoD content metadata
TCP/HTTP
UDP
ALU DRM client
VoD Content(MPEG2-TS:
MPEG2 o H.264)
5910 VSConcurrent MH-4500
(SW ver 11.10)
Other core IPTV components
Mediabox Mutimedia Device(RFQ Vendor 2)
Mediabox OTT Application
Customer back-office
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More Márketing Interactivity. Recommendations
Recommend VoD contents to customer based on:
Customer past behaviour:Service Provider Policies:
Recommendations consist of
Special positioning of movies inside the screenBanners and infolinePersonalized promotions
Stimulate video transactions Increase revenue per subscriber
Intrinsic recommendations
User is recommended all the time without
knowing it
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Márketing Interactivity. In the Middle of the Middleware
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Home Devices
The IPTV “traditional” home device is the STB. Around these devices we are living two main trends:
They must increasingly communicate with other home devices using standards such as DLNA, UPnP, CEA-2014).
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Home Devices
They are being increasingly segmented in real IPTV deployments (Common model, DVR model, Low-cost...).
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Home Devices
They are being increasingly segmented in real IPTV deployments (Common model, DVR model, Low-cost...).
Copyright © 2009 Alcatel-Lucent. All rights reserved. XXXXX44 | Jornada en la Cátedra Alcatel-Lucent | Noviembre 2009
Home Devices
They are being increasingly segmented in real IPTV deployments (Common model, DVR model, Low-cost...).
Copyright © 2009 Alcatel-Lucent. All rights reserved. XXXXX45 | Jornada en la Cátedra Alcatel-Lucent | Noviembre 2009
Home Devices
They are being increasingly segmented in real IPTV deployments (Common model, DVR model, Low-cost...).
Copyright © 2009 Alcatel-Lucent. All rights reserved. XXXXX46 | Jornada en la Cátedra Alcatel-Lucent | Noviembre 2009
The Multiscreen Trend. MiviewTV Mobile Integration. Features
Program guide, extended info access
Access to EPG information with direct access to cPVR requests
Channel grid & channel selection for live streaming
Provides grid including TV channel list available for the user
Allows direct access to required TV channel
cPVR management
Allows the user to order remote recordings from the mobile terminal
VoD / PPV Management
Allows access to the VoD and PPV catalogues and purchase from the mobile terminal
VoD trailer access from the mobile terminal
With the possibility of purchasing the content
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The Multiscreen Trend. MiviewTV Mobile Integration. Architecture
MiViewTV Compact Extension
DSLAM MiViewTV
Encoder farm
1 box
STB
http
TV
Live Channel source
VOD provisioning
OSS / BSS
Configuration& Management
HTPP + XML stream
Rtp stream Mpeg TS / IP
EPG files
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THE FUTURE AND BEYOND
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3 D
Different possible display technologies:
Stereoschopic (Samsung)
Autostereoschopic (Phillips)
Holograms
Volumetric displays
It will affect not only the content but also the applications human interfaces.
Copyright © 2009 Alcatel-Lucent. All rights reserved. XXXXX50 | Jornada en la Cátedra Alcatel-Lucent | Noviembre 2009
Added Value on the Video
FCC stands for “Fast Channel Change”. Ensure a good zapping experience.
RET stands for “Retransmission”. Reduce errors and artifacts in noisy lines.
FEC stands for “Forward Error Correction”. Reduce errors and artifacts in noisy lines using redundancy.
(*) This product has been originally developed by the Bell Labs with support from Madrid.
BSA
BSA
BSR
BSR
BSAN
Home Network
Home Network
Home Network
Multicast enabled IP/MPLS
Core
Video Headend
IT/Data Center
FCC/RET Client
STBSDP
Video-ISAFCC/RET Server
5910 VSAFCC/RET Server
RTP Re-Wrapper
BSANBSANBSAN
P
P
S
MiViewTV
Copyright © 2009 Alcatel-Lucent. All rights reserved. XXXXX51 | Jornada en la Cátedra Alcatel-Lucent | Noviembre 2009
What do we see?
Computer Vision: 3D real time video capturing
Intelligent Content Distribution Networks.
Virtual CPE.
I2vision (video real time enhancment and personalization).
...
And other things that YOU will see.
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www.alcatel-lucent.comwww.alcatel-lucent.com
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