tmc environmental corporate re branding initiative

Corporate Re-branding Initiative:A Portfolio

Linda Rudderrudderjla@gmail.com

781-974-2902

Corporate Re-branding Initiative:A Portfolio

Before

&

After

The Process

• Discovery phase: • Information gathering, market research, and analysis

• Define phase:• Brand strategy - develop positioning and messaging statements

for new brand identity

• Develop phase:• Logo development, type selection, and usage standards

• Design phase:• Produce new website, interactive sales presentation , and

collateral materials

• Distribute phase:• Launch - communicate new brand to customers and prospects

Logo

• Before • After

Stationery – Business Cards

• Before • After

Stationery - Letterhead

• Before • After

Stationery - Envelopes

• Before • After

Corporate Brochure - Folder

• Before– 4 panel pocket folder

• After– 6 panel pocket folder with special

die-cuts for smaller inserts

Corporate Brochure - Inserts

• Before

Corporate Brochure - Inserts

• After

Corporate Brochure - Inserts

• After– These smaller inserts go into

special die-cut slit in pocket folder

Website: www.hazmatt.com

• Before– Home page

Website: www.hazmatt.com

• Before– Services page – remediation focus

Website: www.hazmatt.com

• Before– Markets served page

Website: www.tmcenvironmental.com

• After– Home page with scrolling visuals as well as alternate navigation to services

offered and markets served

Website: www.tmcenvironmental.com

• After– Services page: Emergency response with pertinent case studies that showcase

abilities

Website: www.tmcenvironmental.com

• After– Markets page: Federal government references GSA contract and includes

pertinent case studies that showcase abilities

Website: www.tmcenvironmental.com

• After– News page: Company spotlight highlights a company event, job award or

completion, or recognizes an employee’s unique contribution to the company.

Project Narratives

• Before • After

Resumes

• Before • After

Collateral

• Before • After

Statement of Qualifications

• Before– Electronic only

• After– Printed and bound with tabbed

dividers

Internal Forms

• Before • After

Quarterly Newsletter

• Before • After

Vehicles

• Before

Vehicles

• After

Environmental Presentation

• After– Newly created sales tool provides consistent messaging

Industrial Presentation

• After– Newly created as part of launch plan

Brand Standards

• After– Newly created, 51 page document with comprehensive usage guidelines