tmts digital strategy_ general assembly uxdi autumn 2014

Hello!This is The Magic Toy Shop

sábado 4 de octubre de 14

Agenda

@carmenalia UXDI GA Autumn 2014 I Project 2

1. The Brief

II. Market opportunity

III. My approach

IV. Let’s design the solution!

Showcase _ _ _ _ _ products through the

new _ _ _ _

Offers a high curated inventory focusing

on _ _ _ _ _ _ quality over quantity.

The Brief

new _ _ _ _

The Brief

new _ _ _ _

The Brief

website.

new _ _ _ _

The Brief

website.

hand-picked

Market opportunity

There is...

Navigation & Search

There is...

Navigation & Search

Evident but Chaotic

There is...

Navigation & Search

Evident but Chaotic Evident but ChaoticSimple but Confusing

User Engagement

There is...

Navigation & Search

User EngagementLoyalty Cards

There is...

Navigation & Search

User EngagementLoyalty Cards Target Solutions

Customer Support

There is...

Navigation & Search

Customer SupportMass Market Support

There is NOT...

Navigation & Search

Evident but Chaotic Evident but ChaoticSimply but Confusing

Customer SupportMass Market Support Unpersonal

CONTEXTUAL

USER CENTERED

CONSISTENT

My approach

Card sorting

Validation

Findings

Participants preferred simple labels

Some of the products are not clearly categorised

Site map

Call to action

Informative

Contextual

Site map

“Every month mummy buys me LEGO kits”

ABOUT:13 years oldLives in Wey BridgeHe never goes to a Toy ShopHe likes sports and his dog Pancho

NEEDS:He needs to buy the latest Lego’s to play with friendsHe needs payment method facilities as mum is never at home

GOALS;

“ I want to be an architect as my cousin Guille”

BEHAVIOURS:He uses mum’s IPAD to play games and watch videosHi has an iPhone just in case he needs to call his grannies.

GOALS;

Happy path

GOALS;

But...Javi doesn’t have credit card

What if...we offer them other possibilities?

Carmen Alía UXDI GA Autumn 2014 I Project 2

Opportunities

Inclusive

Discovery

Loyalty

Exclusive

The Magic Toy Shop

Carmen Alía UXDI GA Autumn 2014 I Project 2

Opportunities

Allow all kind of users to buy a product easily

Engage users for a long time relation

Let’s design the solution

Sketches and prototype

Contextual menu

Clear path

Testing with users

Alex Amit Yanib

Some of the users

Messaging

Labels

Payment pages

Prototypehttp://invis.io/BM1GCRHFV

Next Steps

Gather statistics from the survey https://carmenalia.typeform.com/report/pWup2J/Z27l

Define the alternative user flow check out

A/B Testing Menu Categories

Next Steps

Thanks!

tmts digital strategy_ general assembly uxdi autumn 2014

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