to communicate with clients and get found in the search...

How to optimize your website…to communicate with clients and get

found in the search engines.

About the presenter

Tom FernandezCRMLS Smart Solutions Specialist

909-859-2040 ext.2095tom@crmls.org

Market yourself online…

Agent branded IDX websiteAwesome property searchMobile friendlyIntegrated with Smart Desk

Not free. Promotional pricing available today.

It’s NOT about technology.

1. A resource for your clients2. A marketing tool for you

Technology is a tool…

Resulting in pure harmony and bliss

92% of people begin their home search online

1. Resource for clients

Where do they search?

Why?

1. They give people what they want

Why?

2. They are easy to find

Why?

Page 1 ranking in most markets

How can I compete?

Property search is the most important.• Accurate• Up to date

Updates every 30 minutes

Feature the property search

Property search on home page

Property search on home page

Fast & easy to use

Instant results. By city, neighborhood, sub-division, school, zip

Mobile Property Search

Don’t have any listings?

Doesn’t matter…IDX makes it all ok!• All listings with your branding

• Any / All Leads are yours Smart Sites leads automatically go into

your Smart Desk Contact Manager

Large Photo Gallery

Awesome Property Search!

Goes back 1 calendar year

Lead Capture

Send them updates, drive back to your site

Set them up with an account – get updates.

Review your clients saved properties

Review your clients saved searches

Optimize for humans and search engines

2. Marketing tool for you

Start with your home page text

Step 1: Pick a primary target market (City)Welcome to the communities of [target market]. My name is Tom Fernandez, REALTOR® with [CompanyName], serving the [target market] area. The [target market] real estate market has a broadrange of prices and a mix of home styles. From modest rural, to luxury ranch homes and large estate properties, a home buyer will typically have plenty of options to choose from.

Please feel free to utilize the property search featuresavailable on this site – you can easily track property history, save your favorite houses, email listings to others, view large photos &virtual tours, and you’ll have access to the newest real estatelistings in [target market] as they come on the market.

Why does this work?

Immediately explains…

1. You are a Realtor and the owner of the website

2. Areas you specialize in3. What people can do on your website

Use IDX to reinforce your message…

Create unlimited jump search pages

Your “About” page…

Your “About” page…

NOT, just about you!

It should answer “WIIFM?”(What’s In It For Me?)

It’s about your website and how they can benefit from “it” and “you”

The “About” page formula

Section 1: A Persuasive, Benefit‐Driven HeadlineExample: "Why Working With Me On Your Next 

Move Can Save You Time And Money "

Section 2: A Short, Reassuring Benefit‐Driven Introduction

Example: "If you're looking for a new home in the [city or area name here], you’re in the right place. If you’re interested in selling your [city or area name here] home for top dollar, you’re also in the right place."

The “About” page formula

Section 3: Social Proof, Testimonials, & Other Reassurance

(Warning: don’t make this up if you don’t have it).

Section 4: Finally, Here’s Where You Can Jump Into Your Personal Story

But, remember, don’t ramble about yourself for too long. Initially, people are there to see if your website is the right website for them.

The “About” page formula

Section 5: The Closer. A call to action.Example: “Track Property History, Save Your Favorite 

Houses, Email Listings to Others and View Large Photos On Your Mobile Phone!”“Sign Me Up!”

Read the complete article here:http://www.getsmartsites.com/pages/writing‐your‐about‐pageMy example:http://www.smartsitesdemo.com/pages/about‐tom‐fernandez‐

587577

Getting found in the search engines

How to optimize for search engines

Step 1: Pick a primary target market (City) Update home page content:

Meta Title: “[City name] Real Estate” Meta Description: “[Your Name] Realtor, specializing in

[City name] Real Estate” Page Text:

Welcome to the communities of Corona Ca! My name is Tom Fernandez, REALTOR® and real estate agent with RightReal Estate, serving the Corona area. The Corona real estate market has a very broad range of prices and a mix ofhome styles. From modest rural, to luxury ranch homes and large estate properties, a home buyer will typically haveplenty of options to choose from. Please feel free to utilize the property search features available on this site – you caneasily track property history, save your favorite houses, email listings to others, view large photos & virtual tours, andyou’ll have access to the newest real estate listings in Corona as they come on the market.

How to optimize for search engines

Step 2: Identify neighborhoods in the City Collect content for each neighborhood:

Picture and/or video: Use your iPhone / iPad or try Google Images, Flickr, YouTube, City-data.com

Description / Overview: Best to write your own however using someone else’s is normally ok as long as you link back to the page you copied it from.

School Information Best local coffee shop and/or restaurant Log into Matrix – get market activity past 30 days:

# of solds, # of actives, # of pending, # of backup. Add your own take on that local market.

How to optimize for search engines

Step 3: Create page. Add content. Example:Example: http://www.smartsitesdemo.com/pages/the-retreat-587577

(Note: Save time. Use our page template!)

Link out to the schools, coffee shops, restaurants especially theIDX pages for the market activity section.

How to optimize for search engines

Step 4: Repeat the process

1. Identify a target market 2. Update your home page text

and metadata accordingly3. Write your about page4. Create community pages5. Create custom IDX searches

In review…

Smart Sites Agent Websites

Smart Sites is:

1. A resource for your clients2. A marketing tool for you

Both help you communicate with your buyers, sellers, prospects…

And help you GROW your business

In summary

The official agent IDX websitesolution for Realtor members of CRMLS.

Smart Sites is…

Lead capture website…

“Pull” new leads into Smart Desk Totally “done for you” Highly customizable

On demand help & videos

Doing SOMETHING always leads to something.

Doing NOTHING always leads to nothing.

What’s different about Smart Sites?

Totally “done for you” setup service!• Integrates with Smart Desk

• Mobile optimized• Dedicated trainer

Get IDX directly from the source!

Get the setup fee waived! (saves $129.95)

Get a special monthly price of $39.95 /month

Or the annual payment of $399.50 for the entire year. Saves an additional $80.00!

30 Day Trial Included

Presentation SpecialSign up today!

The Gold Package…

Project Manager sets up the website for you

Choose from 21 different designs Create up to 20 custom content

pages Mobile IDX search included

CUSTOMER INFORMATION

Name:

MLS Agent ID:

MLS Office ID:

Company Name:

Company Address: City: State: ZIP:

Office Phone: Direct: Fax: Other:

Domain Name: Existing:

Email Address:

PRODUCT INFORMATION

SETUP MONTHLY TOTAL TO START

Smart Sites – Gold NONE $39.95 $

Your first monthly charge of $39.95 will be applied to your credit card

12 Month term committment. Can cancel free of charge within first 30 days.

Additional Order Notes: ORDER TOTAL

***Your site will go live with a Temporary Domain Name until a Permanent Domain Name is purchase/transferred. Example: johndoe.Smart-Sites.org

PAYMENT INFORMATION Promo code: FT 010714

Credit Card No: Exp. Date: Security code:

Billing Address:

City: State: Zip:

Card holder name (as it appears on credit card):

Card holder’s Signature: Date:

PAYMENT & REFUND POLICY:

You authorize CRMLS or Real Estate Digital to automatically charge your credit card designated when your order is submitted or subsequently updated by you (i) the published set-up fee, and (ii) hosting fees, on a monthly basis as determined by you at the time your order is submitted, for the initial twelve-month term and each renewal term. You agree to an initial minimum service term of twelve months. You also agree that your Agreement with CRMLS or Real Estate Digital shall automatically renew for successive twelve-month terms unless cancelled in writing at least 30 days prior to the end of the initial twelve-month term or any renewal twelve-month term. Cancellation requests must be submitted in writing to Cancellations@CRMLS.org, or cancel@CRMLS.org. If you are not completely satisfied with your purchase, this subscription may be cancelled within thirty calendar days of the purchase date and you will receive a full refund of any pre-paid hosting fees. Set-up fees are non-refundable. Domain name registration fees are non-refundable. Custom work and SEO work is non-refundable.

Full terms of the SMART SITE SUBSCRIBER ACCESS LICENSE AGREEMENT can be viewed at http://realestatedigital.com/crmls-rdesk-subscriber-access-license-agreement CRMLS:

Questions?Call (800) 925-1525 ext. 2095

Fax This Form To: 855-869-7042

or Email To: tom@crmls.org

Sales Order Form

Limited time special offer! Date:

$39.95

** NOTE :: Annual Payment Option available for $399.50.