to elevate - bestcompaniesaz · corporate vs employer branding consumer brand employer brand. ......

TO ELEVATEYOUR AWARDWINNING BRAND

IT’S TIME

WHOOWNSYOUREMPLOYERBRAND

COMPANIES ARE ALIGNING THEIR BRANDINGhttp://universumglobal.com/insights/consumer-versus-employer-brand/

CORPORATE VS EMPLOYER BRANDING

CONSUMERBRAND

EMPLOYERBRAND

ALIGNING THEIR CORPORATE and EMPLOYER BRANDINGhttp://universumglobal.com/insights/consumer-versus-employer-brand/

LEADERS ADAPT TO A NEW WAY OF THINKING

• Founder and consulting partner of workplace award programs

• 15+ years of aligning corporate and employer brand messages

• Strong network of community and media partners

• Niche-focused – regionalized and exclusive

OVER 30+ COMMUNITY PARTNERS

OUR AWARD-WINNING PARTNERS

FourWaysWeElevateYourRegionalBrand

EMPLOYERBRANDING

1

REGIONAL COMPANY PROFILE

REGIONAL SOCIAL MEDIA PROMOTION

REGIONAL STORYTELLING - BLOGGING

CHALLENGEClient did not have a strong AZ employer brand buthad strong national corporate brand.

ACTIONBCAZ leveraged national awards (Fortune MostAdmired and BPTW for LGBT) while helping theregional office start winning local awards.

RESULTSPositioned the client as a sponsor for many AZaward programs. Client achieved Top Companiesand Most Admired awards (6 years in a row). Today,client leaders are visible in the community andparticipating in best practice panels as thoughtleaders, gaining editorial coverage and winningleadership awards.

- National Company with Strong AZ Presence

SUCCESS STORY

REGIONALIZED PR AND MEDIA SOLUTIONS8/30/2018

REGIONAL AWARD PROMOTION

• PR Toolkits - awards won• Press Release Distribution• Editorial Opportunities• Speaking Opportunities• Social Media strategy to announce award

SAMPLE - ROI REPORTS

TOP PAGES VISITED OVER THE LAST 7 DAYS

SPECIALEVENTS

2

SPONSORSHIPS & SPEAKING ENGAGEMENTS

ANNUAL EVENTS

• IT Networking Event

• Call Center Panel Career Event

• Diversity Networking Event

• Veteran Events

SPONSORSHIP OPPORTUNITIES

• Audience of 450+

• Full Page Ad in AZ Business or Ranking AZ

• Table of 10

SAMPLE - ROI FOR EVENTS (JAN-MAY)

ASU - Ira A. Fulton Schools of EngineeringTechnological Entrepreneurship & ManagementBuild a Technology Career with Arizona’s Best CompaniesMarch 26, 2018 3:00 – 4:40 pm5 BCAZ PanelistsOver 150 students in attendance

Technology Panel - BCAZ & Career ConnectorsMay 4, 2018Over 150 attendees

Veteran Career ConferenceMay 16, 2018, Hosted by the Rattlers and Rayhon, East Valley, Gilbert Mayor and Governor’s office

Alliance of Technology and WomenMay 16, 2018Full Day Conference with Governor and panelOver 80 attendees

AWARDCONSULTATION

3

AWARD CONSULTATION & SUBMISSION

EDUCATION &CONSULTING

4

EDUCATION & CONSULTING

BEST PRACTICE

EDUCATION

WEBINARS

IN-PERSON EVENTS

Position your company as a thought leader!

Topics may include:• The Importance of Employer Branding• The ROI of Culture and Awards• Hiring for Values and Culture• Retaining the BEST• Creating Employee Resource Groups

BEST CONSULTING

SERVICES

• Employee Surveys & Assessments

• Talent Attraction & Sourcing

• BEST Interviewer’s training

• Management & Leadership Training

• Onsite Training Programs –teambuilding, communications, supervisory and custom

• Executive Coaching

“I did not expect a niche regional company like

BestCompaniesAZ to rank in the top 10

resources responsible for driving traffic to our website —

that is truly amazing!”

VP, MARKETING

A Content Marketing Firm

“BestCompaniesAZ has been able to generate more

PR and Media focused on our growth and hiring than

our own internal staff and PR agency.”

HEAD OF HR

A Healthcare Company

“Our company profile on the BestCompaniesAZ website

appears on the first page of Google. We recognize BCAZ

as a top brand for job seekers in Arizona.”

DIRECTOR EMPLOYER BRANDING

A Financial Service Company

BENEFITS OF PARTNERSHIP WITH BESTCOMPANIESUSA

● We offer exclusivity among an elite group of companies

● We provide 3rd party endorsement

● We bring your culture to life through storytelling

● We provide specialized, targeted regional PR support

● We have a powerful network of community partners

● We have strong SEO and google rankings

● We save you time and money

IT’S TIMETO ELEVATE YOUR BRAND TODAY!