today local funding agencies. today bruce wright funding consultant ict learning digital inclusion...

Today

Local Funding Agencies

Today

Bruce WrightFunding Consultant

ICTLearningDigital InclusionSocial InclusionCommunityRegenerationEngagement & Participation

Winning Funding

A Better Approach

Winning Funding: A better approach

Clarify Objectives

Understand Government Policy

Produce Sales Collateral for Local Funding Agencies

Build Relationships with Local Funding Agencies

Write the Bid

Winning Funding: A better approach

Produce Sales Collateral for Local Funding AgenciesTraditionally = Printed sales support materials such as advertisements, direct mail, brochures, posters, etc, but much more now imo ……………….

Evidence of need Social media – comms & influencers

Summative MI data Turn data into meaningful informationInsight or case studies

Video testimonials - YouTube

Historical journey – previous achievements

Next steps

Success stories – qualitative & quantitative

Email newsletter or alerts

Sales Collateral

Quick look at the Art of the Impossible flyer

Festival of Learning events

Sales Collateral

Sales Collateral

Sales Collateral

digital photographs:

Digital Photographs

Look at the following series of photographs

Type a few words into the chat panel about:

A: your immediate emotional reaction to each photograph

B:what a potential funder might think about each photograph

Today

Today

Today

Today

Today

Today

Sales Collateral

digital photographs: set context, but limited target groups can be negative

Sales Collateral

digital photographs: set context, but limited target groups can be negative

state objectives: deductive link with activity, outcome & funding need

Sales Collateral

digital photographs: set context, but limited target groups can be negative

state objectives: deductive link with activity, outcome & funding need

brief historical success story:

Historical Success Story

Read the historical success story within the Art of the Impossible flyer

Sales Collateral

digital photographs: set context, but limited target groups can be negative

state objectives: deductive link with activity, outcome & funding need

brief historical success story: factual, not wordy, achievements listed

Sales Collateral

digital photographs: set context, but limited target groups can be negative

state objectives: deductive link with activity, outcome & funding need

brief historical success story: factual, not wordy, achievements listed

evidence of success:

Evidence of Success

New Users

15

20

25

30

35

40

45

50

55

60

65

Series1 20 25 30 40 50 55 60

2003 2004 2005 2006 2007 2008 2009

New Users

0

20

40

60

80

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

A

B

Sales Collateral

digital photographs: set context, but limited target groups can be negative

state objectives: deductive link with activity, outcome & funding need

brief historical success story: factual, not wordy, achievements listed

evidence of success: quantify progress, growth, footfall & eyeballs

Sales Collateral

digital photographs: set context, but limited target groups can be negative

state objectives: deductive link with activity, outcome & funding need

brief historical success story: factual, not wordy, achievements listed

evidence of success: quantify progress, growth, footfall & eyeballs

customer satisfaction:

Customer Satisfaction

Consider the email survey form that I use for FM CFRS

Discuss how to change this to producea UKOL customer satisfaction email survey form

Survey Monkey

Customer Satisfaction

Customer Satisfaction

Sales Collateral

digital photographs: set context, but limited target groups can be negative

state objectives: deductive link with activity, outcome & funding need

brief historical success story: factual, not wordy, achievements listed

evidence of success: quantify progress, growth, footfall & eyeballs

customer satisfaction: simple & short email form, decent sample size

Sales Collateral

digital photographs: set context, but limited target groups can be negative

state objectives: deductive link with activity, outcome & funding need

brief historical success story: factual, not wordy, achievements listed

evidence of success: quantify progress, growth, footfall & eyeballs

customer satisfaction: simple & short email form, decent sample size

evidence unmet need/demand:

Semi-Structured Interviews

Semi-structured Interviews

Anonymous

Individual

Informal

Open & Closed Questions

Recording Answers (on interviewers form)

Sampling

Example Form

Sales Collateral

digital photographs: set context, but limited target groups can be negative

state objectives: deductive link with activity, outcome & funding need

brief historical success story: factual, not wordy, achievements listed

evidence of success: quantify progress, growth, footfall & eyeballs

customer satisfaction: simple & short email form, decent sample size

evidence unmet need/demand: semi-structured interviews

Sales Collateral

digital photographs: set context, but limited target groups can be negative

state objectives: deductive link with activity, outcome & funding need

brief historical success story: factual, not wordy, achievements listed

evidence of success: quantify progress, growth, footfall & eyeballs

customer satisfaction: simple & short email form, decent sample size

evidence unmet need/demand: semi-structured interviews

user involvement in decision-making:

User Involvement

Type into chat panel how your centre involves learners in centre decision-making

Do you have different techniques or methods for different target groups?

Sales Collateral

digital photographs: set context, but limited target groups can be negative

state objectives: deductive link with activity, outcome & funding need

brief historical success story: factual, not wordy, achievements listed

evidence of success: quantify progress, growth, footfall & eyeballs

customer satisfaction: simple & short email form, decent sample size

evidence unmet need/demand: semi-structured interviews

user involvement in decision-making: facilitated workshop, online forum

Sales Collateral

digital photographs: set context, but limited target groups can be negative

state objectives: deductive link with activity, outcome & funding need

brief historical success story: factual, not wordy, achievements listed

evidence of success: quantify progress, growth, footfall & eyeballs

customer satisfaction: simple & short email form, decent sample size

evidence unmet need/demand: semi-structured interviews

user involvement in decision-making: facilitated workshop, online forum

lift speech:

Sales Collateral

digital photographs: set context, but limited target groups can be negative

state objectives: deductive link with activity, outcome & funding need

brief historical success story: factual, not wordy, achievements listed

evidence of success: quantify progress, growth, footfall & eyeballs

customer satisfaction: simple & short email form, decent sample size

evidence unmet need/demand: semi-structured interviews

user involvement in decision-making: facilitated workshop, online forum

lift speech: direct, outcome-focused, practised, ends with next steps

Sales Collateral

digital photographs: set context, but limited target groups can be negative

state objectives: deductive link with activity, outcome & funding need

brief historical success story: factual, not wordy, achievements listed

evidence of success: quantify progress, growth, footfall & eyeballs

customer satisfaction: simple & short email form, decent sample size

evidence unmet need/demand: semi-structured interviews

user involvement in decision-making: facilitated workshop, online forum

lift speech: direct, outcome-focused, practised, ends with next steps

research & reports:

Research and Reports

Video Testimonials

Video Case Studies

Video Insight Studies

Video Case Study recording tips

Video Reports

Video Case Studies & Reports

Video Case Studies & Reports

Video Case Studies & Reports

digital photographs: set context, but limited target groups can be negative

state objectives: deductive link with activity, outcome & funding need

brief historical success story: factual, not wordy, achievements listed

evidence of success: quantify progress, growth, footfall & eyeballs

customer satisfaction: simple & short email form, decent sample size

evidence unmet need/demand: semi-structured interviews

user involvement in decision-making: facilitated workshop, online forum

lift speech: direct, outcome-focused, practised, ends with next steps

research & reports: website summary and downloads, video case studies

Building Relationships with Funding Agencies

Community Foundation NetworkCommunity foundations are charities located across the UK dedicated to strengthening local communities, creating opportunities and tackling issues of disadvantage and exclusion.

They manage funds donated by individuals and organisations, building endowment and acting as the vital link between donors and local needs, connecting people with causes, and enabling clients to achieve far more than they could ever by themselves.

Weblinks

PassITon video case studieshttp://www.ukonlinecentres.com/passiton/whats-it-about.html

BNLCP Transformation Fund bid video case studyhttp://www.e-mpirical.com/videos/index.htm

http://www.e-mpirical.com/videos/Process/Output/Creating%20a%20video%20interview/Creating%20a%20video%20interview.html

Community Foundation Networkhttp://www.communityfoundations.org.uk/