toledo blade social media pro session five sept22

Social Media ProSocial Media Pro

September 22, 2011

Presented by

Patrick W. Giammarco

Presented to

College of Business and Innovation, Executive Center for Global Competitiveness

Sponsored by

Social Media Pro SessionsSocial Media Pro Sessions• SESSION ONE – August 25

Creating a Social Media Strategy

• SESSION TWO – September 1Optimizing Brand Assets

• SESSION THREE – September 8Blogging for Business

• SESSION FOUR – September 15 Social Networking and Networks

• SESSION FIVE – September 22Managing the Beast

• SESSION SIX – September 29 Review

Registration and Account Security

Facebook users provide their real names and information, and we need your help to keep it that way. Here are some commitments you make to us relating to registering and maintaining the security of your account:

1) You will not provide any false personal information on Facebook, or create an account for anyone other than yourself without permission.2) You will not create more than one personal profile.

FacebookTerms of Use

Weekly RoutineWeekly Routine• Log in to Social Media Pro using the unique username

and password I’ll provide tomorrow

• Watch main lesson video (optional)

• Watch supportive videos

• Read session materials

• Explore suggested links

• Prepare three items to share in the next session1. Best thing I learned from this session2. Best link or resource I found3. Questions I still have/need answered

• Attend weekly in-person session with PWG

Session Four Action Steps• Finish profiles on Twitter, LinkedIn and Facebook• Choose one network and focus on developing it

deeper• Visit Twellow.com and follow 25 people in your

industry on Twitter• Visit your LinkedIn profile and search for 25 people

in your industry to connect with

Session 5Session 5Managing the BeastManaging the Beast

Session Five ComponentsSession Five Components

• Getting Things Done• A Twitter Sharing Time Saving Tip• My Social Media System• Netvibes Dashboard• Facebook Fan Box• Grow Your Local Business with Social Media• 5 Ways to Use Social Media for Things You Are

Already Doing• Measure Your Social Media Results Scientifically

Managing Managing the Beastthe Beast

• A system and process• Dashboards• Productivity hacks• Integrate

System and ProcessSystem and Process

• Routine• Daily• Weekly• Monthly• Update

• iGoogle• Yahoo Pipes• Netvibes

DashboardsDashboards

iGoogle

DashboardsDashboards

Yahoo Pipes

DashboardsDashboards

Netvibes

Productivity HacksProductivity Hacks

• Google Reader Shared to Twitter• Blog post to Twitter/Facebook• Twitter to blog

Productivity HacksProductivity Hacks

Google Reader shared to Twitter

Productivity HacksProductivity Hacks

Twittertools and FB App

Integrate!Integrate!

Session Five Action StepsSession Five Action Steps• Finish last week’s steps• Create your one page social media

dashboard • Document your daily and weekly social

media routine • Set-up some hacks to automate social media

functions • Integrate your social media activities into all

aspects on online an offline marketing

Questions?

Thank You…Thank You…

Patrick Giammarco419.329.4256

patrick@pwgmarketing.com