tom anthony & will critchlow_searchlove london 2013
Post on 08-May-2015
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A Preview of SearchLove 20163 Case Studies from the Future
Tom Anthony
A Preview of SearchLove 20163 Case Studies from the Future
Tom Anthony
Bugger
“london tube stations”query
Old Query Model
explicit aspect of query
implicit aspect of query
iPhone user, on street in London
“london tube stations”
New Query Model
Query Makeup
TIME
TO
TA
L S
IGN
AL
IN
FO
RM
AT
ION
explicit signal
implicit signal
Query Makeup
TIME
TO
TA
L S
IGN
AL
IN
FO
RM
AT
ION
explicit signal
implicit signal
Query Makeup
TIME
TO
TA
L S
IGN
AL
IN
FO
RM
AT
ION
explicit signal
implicit signal
Query Makeup
TIME
TO
TA
L S
IGN
AL
IN
FO
RM
AT
ION
explicit signal
implicit signal
Query Makeup
TIME
TO
TA
L S
IGN
AL
IN
FO
RM
AT
ION
explicit signal
implicit signal
Device
Location Browser
Social Connections
Time of Day
Search HistoryLanguage
Context
hummingbird2013
CRAWL
INDEX
SEARCH
caffeine2010
Understand: Entity Search
Had a dream about my boss.
Itchy privates.
Clearing your history.
hummingbird2013
CRAWL
INDEX
SEARCH
caffeine2010
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