tomorrows tourist: simple idenity
Post on 14-Dec-2014
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1
Simplicity
Decline of Deference
Breaks on Green Consumerism
Resources are the New Luxury
Advancement of Discretionary Thrift
A Background of Authenticity
Focus of the Boardroom and
Assault on pleasure
Sense of Security
Speeding up Mercurial
Consumption
Dominance of Simplicity
2
Advance of Discretionary Thrift
Even those that don’t economise are pursing a more wholesome and less wasteful life (Flatter & Wilmot 2009)
Make sure that your offer isn’t overtly indulgent. Even where the money is available consumers are self-censoring. They want to travel so make them feel good about it. (Flatters & Wilmot 2009)
3
Focus on the Boardroom and Assault on Pleasure
Shower ratherthan bath
Lower at-hometemperature
Generate your ownelectricity
Cut carjourneys
Walk to school
Choose smallercars
Avoid planes for short journeys
Use local shops –rather than drivingto a supermarket
Buy second-handfurniture
Blend your ownbaby food
Get DVDs fromthe library
Clean your homewith lemon juice
Give timerather than
gifts
“Think beforeyou print”
Use rollers – ratherthan paper towels
Limit use ofair fresheners
Holiday‘ethically’
Buy second-hand clothes
Holiday nearerhome
Use unbleachedsheets
Assault on Pleasure
What do Reno, Orlando and Las Vegas have in common? To some pockets of the federal government, they just seem like too much fun. Instead, employees at some big agencies, like the U.S. Department of Agriculture, are being encouraged to host meetings in more buttoned-down places such as St. Louis, Milwaukee or Denver. When a conference planner for MGM Mirage's New York-New York Hotel & Casino in Las Vegas tried to book a conference with the Federal Bureau of Investigation, she received a polite refusal. The Department of Justice "decided conference[s] are not to be held in cities that are vacation destinations/spa/resort/gambling (Audi 2009)
4
Decline of Deference
Public respect for public institutions has being declining for decades. In times of economic downturn, although the media highlight excessive consumption of political leaders, whether it is British or New Zealand MP’s expenses, we also grasp that government as an institution helps people and countries whether it is the New Deal of the 1930’s or other government programmes to restore public faith or to provide a safety net or create jobs. Therefore the decline of deference as as driver slows down or the brakes are applied.
5
Speeding up of Mercurial Consumption
Tourists also have become canny at searching for bargains which economists call mercurial consumption, whether it is using price comparison software, or grabbing last minute offers from websites such as www.grabaseat.co.nz which offer last minute air travel deals to New Zealand consumers, or www.5pm.co.uk which offers diners the chance of discounted meals after 5pm that evening. Technology and social media network enabled purchasing strategies, further accelerate this trend of mercurial consumption. (Yeoman 2010)
6
A Sense of Security
“So when you think you’re innocently eating a little bar snack, you’re actually ingesting potentially deadly bacteria from about 39 soiled handed strangers.”
When Polly Came Along (2004)
7
Resources are the New LuxuryIn 2350, New Zealand is a place with a dystopian society and the consumption of resources is managed and maintained in equilibrium by the simple expedient of demanding the death of everyone upon reaching the age of 30, thus avoiding the issue of overpopulation. Auckland, the nation's domed capital city is a hedonistic adventure ground with casinos, lap dancing establishments and luxury hotels. Eco tourism holidays to the Abel Tasman National Park and Milford Sound are now a visit to the holodeck. Food and wine tourism is recreated using molecules from the memory bank of the cities Replicator. The city has constructed a range of indoor sporting venues that create an authentic experience whether it is a round of golf or surfing. Auckland is certainly a super city So, are places with natural resources the new luxury? Dr Ian Yeoman explains (Yeoman 2009).
8
Dominance of Simplicity
Why 100% is important for the future
9
Breaks on Green Consumerism
Green offerings may struggle in the recession as consumers bypass expensive eco products or trade down for alternatives (Flatters & Wilmot 2009)
10
A Background of AuthenticityA tourism experience that is and rooted in: •Ethical •Natural•Honest•Simple•Beautiful•Rooted•Human
Yeoman (2008)Hay vacations at stoney creek farm (New York Times)
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