top 09 facebook

Stamp yourself!

Facebook application

Launch of new political party TOP 09

The Czech policy is full of corruption,

demagogy and non-transparency.

Karel Schwarzenberg is one

of the few Czech politicians people can trust.

He actively took care about

common things and democracy all his life.

Unhappy with the Czech

political situation,

he established new political party

in 2009.

In campaign we used him as guarantee

of the new party.

We used him as a visual guarantee

of other candidates, statements

and missions.

As post stamp.

The visual the presidentsand kings are usually seen :-).

KAREL SCHWARZENBERG AS A GUARANTEE

SEND IT TO A PARLIAMENT RECOMMENDEDTO YOUR OWN HANDS

For facebook we developed simple but very

effective way, how to let

the campaign visible.

Application “Stamp yourself”.

Everybody could visit the page

of application

Oznamkujte se (Stamp yourself).

http://apps.facebook.com/oznamkujse/

Load there his/her photo.

The application made the stamp

from it in exactly the same style as was

the stamp with Mr. Schwarzenberg.

Then the app offered you:

Make this your profile photo.

When you did, the post:

“The result of the elections can be our common success. Stamp yourself!” appeared on the wall, visible for all friends together with the link of

application.

The message started to spread.

Result:

The best visibility of TOP 09 from all existing parties on facebook before elections.