top 20 biggest self-publishing boo-boos
Post on 07-Aug-2015
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TOP 20
SELF-PUBLISHING BOO-BOOS!
BY POLLY LETOFSKY, PRESIDENT, MY WORD
PUBLISHING
Copyright © 2015 My Word
Publishing
#20•BEING IN A HURRY. IT MAKES YOU RIPE AND VULNERABLE FOR BAD DECISIONS
Copyright © 2015 My Word Publishing
A big boo-boo you should avoid is…
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#19
•THE SPELLING OF THE WORD “ACKNOWLEDGMENTS”
Copyright © 2015 My Word Publishing
A big boo-boo you should avoid is…
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#18•DESIGNING YOUR INTERIOR LAYOUT IN A WORD DOCUMENT THINKING IT’S GOOD ENOUGH AND NO ONE WILL NOTICE
Copyright © 2015 My Word Publishing
A big boo-boo you should avoid is…
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#17•THINKING YOUR NEIGHBOR’S PROOF EDIT IS SUFFICIENT EDITING
Copyright © 2015 My Word Publishing
A big boo-boo you should avoid is…
www.MyWordPublishing.com
#16
•HAVING PAGE-HEADERS AND PAGE NUMBERS ON BLANK PAGES
Copyright © 2015 My Word Publishing
A big boo-boo you should avoid is…
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#15
•WORKING WITH AN ONLINE SUBSIDY PUBLISHING COMPANY
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A big boo-boo you should avoid is…
www.MyWordPublishing.com
#14•HAVING NO OFFICIAL BISAC CATEGORY ON YOUR COPYRIGHT PAGE
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A big boo-boo you should avoid is…
www.MyWordPublishing.com
#13
•DOING AN AMAZON BEST SELLER CAMPAIGN RIGHT OUT OF THE GATE
Copyright © 2015 My Word Publishing
A big boo-boo you should avoid is…
www.MyWordPublishing.com
#12
•THE SPELLING OF THE WORD “FOREWORD”
Copyright © 2015 My Word Publishing
A big boo-boo you should avoid is…
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#11•NOT OPTIMIZING YOUR AMAZON ACCOUNT BY OPENING AN AUTHOR CENTRAL PAGE
Copyright © 2015 My Word Publishing
A big boo-boo you should avoid is…
www.MyWordPublishing.com
#10•FORGETTING TO OPEN A GOODREADS ACCOUNT AND OPTIMIZING IT TO THE NINES
Copyright © 2015 My Word Publishing
A big boo-boo you should avoid is…
www.MyWordPublishing.com
#9•IGNORING THE LIBRARY MARKET. THERE ARE 120,000 LIBRARIES IN AMERICA, AND THEY ALL BUY BOOKS!
Copyright © 2015 My Word Publishing
A big boo-boo you should avoid is…
www.MyWordPublishing.com
#8
•SPENDING MONEY ON A PR AGENCY
Copyright © 2015 My Word Publishing
A big boo-boo you should avoid is…
www.MyWordPublishing.com
#7
•BUYING ADVERTISING IN MAGAZINE AND NEWSPAPERS
Copyright © 2015 My Word Publishing
A big boo-boo you should avoid is…
www.MyWordPublishing.com
#6•FORGETTING TO USE YOUR BACK MATTER AS THE PREMIUM REAL ESTATE IT IS FOR ADVERTISING YOUR OTHER BOOKS AND SERVICES (I.E. SPEAKING/COACHING/TRAINING)
Copyright © 2015 My Word Publishing
A big boo-boo you should avoid is…
www.MyWordPublishing.com
#5
•NOT STARTING YOUR MARKETING UNTIL YOUR BOOK IS OUT
Copyright © 2015 My Word Publishing
A big boo-boo you should avoid is…
www.MyWordPublishing.com
#4
•STARTING WITH A 3000 BOOK PRINT ORDER!
Copyright © 2015 My Word Publishing
A big boo-boo you should avoid is…
www.MyWordPublishing.com
#3
•SPENDING A LOT OF TIME MARKETING TO BOOKSTORES
Copyright © 2015 My Word Publishing
A big boo-boo you should avoid is…
www.MyWordPublishing.com
#2
•SPENDING ANY MONEY TO BUY A BOOTH AT A TRADE SHOW
Copyright © 2015 My Word Publishing
A big boo-boo you should avoid is…
www.MyWordPublishing.com
The exception is if you get a chance to speak – even for two minutes…
#1
•DOING IT ALL ALONE – PLEASE HIRE PROFESSIONALS TO HELP YOU MAKE GOOD DECISIONS
PSST: THE MOST EXPENSIVE PART OF SELF-PUBLISHING IS IN THE MISTAKES
Copyright © 2015 My Word Publishing
And the biggest boo-boo you should avoid is…
www.MyWordPublishing.com
THANK YOU FOR JOINING US!
BY POLLY LETOFSKY, PRESIDENT, MY WORD
PUBLISHING
Copyright © 2015 My Word
Publishing
www.MyWordPublishing.com
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