top tips on consumer engagement (mando)
Post on 22-Jan-2018
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Copyright 2015
Show me the Money
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Brands saw their cash prizes redeem over 6x more than other prizes.
Higher the cash, higher the redemption rate, €6 cashback or MBG can create huge increases in engagement.
Tap into what Matters
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Animal and child promotions saw the highest redemption rates.
What People Love
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People love being rewarded with their hobbies.
Stay Relevant to what you are
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Reward Synergy- redeems high.
(Baking- baking tins)
Be Easy
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Easier the mechanic, the more likely the redemption. Particularly, necessary for personalisation.
The Prominions!
Reward the Many
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More prizes, more believability of win, more engagement.
More top tier prizes, higher the redemption rate.
MANDOTIZE your Prospects
Show me the Coupon
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Coupons redeem much higher than vouchers!
Be Specific
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Specific prizes leads to higher redemption.
E.G Cinema Ticket for the Hobbit witnessed far greater redemptions than cinema ticket.
Women work Harder
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Women have redeemed up to 7x more on promotions.
Young Super Fans Break the Mould
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Young fans can redeem 6x more than usual.
Every country is Different
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Territory Difference to UK in Redemptions
Italy reduction of 50%
Spain reduction of 75%
Portugal reduction of 75%
Australia increase of 125%
Austria increase of 125%
Netherlands increase of 150%
France increase of 150%
Poland increase of 200%
Germany same as UK
Communicate the Message
Copyright 2015
Highly original POS create high redemption rates.
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