tots100 conversations with the top 100 british mummy bloggers
Post on 22-Apr-2015
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Conversations with a Mummy BloggerTots100 Survey into topics on UK Parent Blogs
What we Did
• First, we calculated the top 100 UK Mummy and Daddy blogs of May 2011, ranked by influence, popularity and engagement
What we Did
• Second, we collated the text content from all 100 blogs into a single text file
What we Did
• Then we used a word analysis engine to analyse the frequency with which words were used across the Tots100
The Results…
How Mummy bloggers feel…
Series10
50
100
150
200
250
300
350
Happy Sad
Head or Heart?
Series10
100200300400500600700800900
1000
Think Feel
Mummy bloggers talk about…
Series10
200
400
600
800
1000
1200
Children Husband
Who controls the TV?
Series10
5
10
15
20
25
30
Britain's Got Talent Eastenders Coronation St Cbeebies
We’re all about the…
Series10
100200300400500600700800900
1000
Love Hate
Drinking habits
Series1
0 20 40 60 80 100 120 140
CocktailsMilkGinWine
Bad language
Series1
0 5 10 15 20 25 30 35 40 45
F****/F***ingSh*tB***hB****cks
Domestic Goddesses
Series185
90
95
100
105
110
115
Cook Clean Chat
Work hard, play hard
Series10
100
200
300
400
500
600
Work Play
Excited about…
0
50
100
150
200
250
300
CyberMummy BlogCamp MAD Awards Holidays
Healthy Eaters?Vegetables Fruit Cake Chocolate
0
10
20
30
40
50
60
70
80
90
100
www.tots100.co.uk
Tots100
• Detailed profiles of 1,750 active UK parent blogs
• All blogs ranked monthly by influence and reach
• PR service allows brands to contact bloggers direct
Tots100 Insights
• Conducts research into British Mummy and Daddy bloggers
• Annual Parent Blogging Benchmark Survey
• Custom research in partnership with sponsors
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